5 Ways to Increase Twitter Promotion Part 2

/0 Comments/in /by

grow twitter followers

This is Part 2 of my 5-Part Series on Increasing Your Twitter Promotion.

Twitter is my website’s number 1 source of social traffic and an integral part of my digital marketing strategy. It’s well worth the time to watch this brief video series to make sure you’re optimizing this powerful social platform.

Take a quick listen to this episode where I discuss:

  • How to use Hashtags in Pre-Populated Tweets
  • Including a Customized Tweet Button on Every Page
  • Twitter Widget For Your WordPress Blog

I hope this gives you more ideas on how to effectively use Twitter.

The next 3 posts in this series will give more easy to use tips to continue to grow your referrals from Twitter. Subscribe now so you won’t miss out.

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

5 Ways to Increase Twitter Promotion Part 2 #thebrightideaspodcast #digitalmarketing

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

Transcript

Hey there Bright Ideas hunters!

Welcome back to another episode of the BrightIdeas podcast. I am your host Trent Dyrsmid and this is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their businesses, and we all want that don’t we?

If you are an entrepreneur looking for proven tactics and strategies to help you increase traffic, increase conversions and ultimately increase traffic for your profits, well my friends you are in the right place.

In today’s episode we are going to dive into part two of my five part series. The first episode can be found at brightideas.co/109 and its series titled five ways to increase your twitter promotions, in other words, to get other people to help you spread the word on twitter.  So, why is it such a big deal?  Why should you care about this one of the great things about twitter?

It’s really easy. It’s frictionless. People can pre-populate a tweet or do the things that are talk about in these five part series. So, when you make it really easy for a bunch of people to do stuff, that’s a great way of creating more buzz which is obviously another tool in your toolbox for increasing your opt-in, increasing sales of your products, and so forth.

So, before we get into the how to do this, I have just two quick announcements.

Number one, if this is your very first episode and you would like to make sure that you never miss another one, and you’re listening on your mobile device, please text the word podcast to the number 96000 and just pay attention and see what magic marketing automation happens. If you sit there in the front of your computer and you have already found us, if you found us on ITunes, just go to brightideas.co and you could become a subscriber there.

The second announcement is, if you are looking for a digital marketing/content marketing blueprint to follow to build your business. Well, I’ve written a book and it is called The Digital Marketing handbook that is how I build my business into the success that it is in. You can get the free chapter, if you head over to brightideas.co/book.

Alright that’s it!  Let’s dive into the gold nugget for you and this episode so we’re going to talk about how to embed a twitter widget on every page that you used to promote your product or your event or whatever it is that you wanting to draw attention to.

So, to see is in action, if you visit the brightideas.co/blog and looking the right side bar, you’re going to see a widget there that I used to create social proof and awareness for my digital marketing handbook.  So, I want to explain to you how you do that, but first lets dive into just a couple more quick little details that are important.

So when you do this, you want to make sure that all the tweets that are shown up in this widget are about the topic that you’re trying to draw attention to.  In the episode number 109, I talked about the importance of the use of a hash tag and that hash tag is now going to can become critical in making sure that every tweet that shows up in this widget.  I’m about to explain to had a do, is on the topic that you want it to be on so people who come there, they’re going to be able to see everything that people are saying and it’s going to help you to increase social proof for your product to your event of whatever it is you are trying to draw attention to and it’s going to do it in real time, so this is really cool.

So for to create a widget, all you need to do is go to twitter.com/settings/widgets/new/search and you are going to need to be logged in to your twitter account to do that. So once you do that, you are going to see a pretty intuitive interface. The very first thing is, you’re going to see is the box called search query and that’s where you’re going to put in your hash tags. So from my digital marketing handbook with hash tag #DMhandbook – so that means the only tweets that are going to show up in this widgets is tweets that going to contain that hash tag. So, how does that hash tag get applied? Well, on the free chapter download page there is a pre populated tweet that includes that hash tag. So hopefully many or most of the people who download the free chapter – because I ask them to write at the top of the page – will be kind enough to collect that tweet out for me and that’s going to populate this widget. So make sure you’ve got the search type then there’s a check box called “only show top tweets”. Make sure that you click that one. Specify a height that you want. I find that 300 pixels  is a very nice height but if you have got a really long sidebar and you feel like filling it up with a bunch of tweets, make it as tall as you want to. Choose a theme, light or dark, and then click the create widget button – and there is also an opt-out tool – I wouldn’t  check that but you can read a little there’s a question mark you can click and make your own decision. So click the create widget, it’s going to give a little snippet of code and all you need to do is go into your word press blog (which I’m assuming that most of you are using) and you’re going to look in your sidebar, drag over a text widget and then just paste the code into it, and that’s it! Voila!

The widgets that we have created will show up in your side bar on in every single page of your blog and you will be going a long way to increase, to bring awareness, and increasing the social proof in real time for whatever it is that you are trying to draw attention to. Pretty cool ha!

Alright, so that’s it for this episode. If you want to get to this show notes, I include the screen shot of how to do all of this go to brightideas.co/110. If you enjoy this episode I’d love if you’d take a moment to go to brightideas.co/love where there is a pre populated tweet all you got to do is click on it and I would love it if you do that, so thank you so much in advance.

So that’s it for this episode, I’m your host Trent Dyrsmid, can’t wait to have a tune back in for part three which will be coming out tomorrow.

 

Additional Resources

 

 

5 Ways to Increase Twitter Promotion Part 1

/0 Comments/in /by

grow twitter followers

This is Part 1 of my 5-Part Series on Increasing Your Twitter Promotion.

Honestly, I used to hate Twitter, partly because I never understood how to use the thing. Now, my website’s number 1 source of social traffic is Twitter. It is an integral part of my digital marketing strategy.

I want to touch on a few key points on how to leverage Twitter for your business. Take a quick listen to this episode where I discuss:

  • Benefits of Using Twitter
  • Including a Customized Tweet Button on Every Page
  • How to Add the Share Button to Your Page
  • What to Tweet

I hope this gives you more ideas on how to effectively use Twitter.

The next 4 posts in this series will give more easy to use tips to continue to grow your referrals from Twitter. Subscribe now so you won’t miss out.

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

5 Ways to Increase Twitter Promotion Part 1 #thebrightideaspodcast #digitalmarketing

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

Transcript

Hey there Bright Idea Hunters!

Welcome back to another episode of the BrightIdeas podcast. I’m your host Trent Dyrsmid and this is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their business.

If you’re an entrepreneur looking for proven tactics and strategies to help you increase traffic, increase conversions and ultimately increase your profits. Well, my friends, you are in the right place. In this episode we are going to tie–this is actually part one of a five parts series of new episode that I’m doing. These are episodes in bite sized chunks, so we have only 5 minutes but you wanted a pick up a golden nugget these new short episodes are going to help you to do just that. This is part one of five part series on five ways to increase your twitter promotion.

So, why am I talking about this?  Well, twitter for me is actually my number one source of social traffic. I use to hate twitter cause I don’t understand how the heck to use the darn thing. That was the long time ago and since then I’ve learned a great deal and I continue to learn a great deal. So, in this episode I’m going to give you a tip, the first of five, on how you can do that.

Now before we get to that, just really one very quick announcement– two announcements I should say, excuse me.

This is your first time listening to the show and your listening on a mobile device and you like to get notifications of future episodes, please make sure and text the word podcast to the number 96000 and something very cool happen on your phone and if you want to know how to do that, I have got just send me an email on what you know and probably will have a post at some point it’ll explain how I do it. Second of all, if you are looking for a blueprint to use digital marketing, it’s a combination of content marketing and marketing automation to improve your business.

I have written a book, and it’s called a digital marketing handbook and you can get a free chapter by going to brightideas.co/book.

Alright so let’s jump in to today’s episode with tip number one: which is to include a customized tweet button on every single page of your products. So, why do you want to do that? First of all, one of the great thing about twitter is, it is super frictionless. I mean by frictionless, is it makes a very, very easy for people to do. So the propensity to do it, of course, goes up and when that happens when you get a whole bunch of people doing something that is really, really easy to do, the aggregate effect of that you can significantly increase the buzz for your product, or your event, or particular posters, whatever it is whatever page you would like to draw more attention to. So, it’s actually very, very easy to do. The very first thing you need to do is create a custom twitter share button and the way that you do that is you go to about.twitter.com/resources/buttons and when you do, you will see that there are 4 types of buttons there. One shares a link, one is follow, one is hash tag and one is mentioned. So in this case you would want to use the share a link button.

So, pick that one and then there’s some button options that you need to configure and I’ll include the screen shot in this episode so when you get there you are going to see there is a share URL. So if you going to spread this button all over your site it will give the page title and the page URL of whatever page that twitter button is on. But in this case we don’t want to do that, we want to promote one particular page. So you need to specify the URL of the particular page that you want to use. Then, the next thing is the tweet text and you can either write something in there or you can choose to use the title of the page – that is entirely up to you.

If you want to have a “@” notification come to you put your username in, and then most importantly you also want to include a hash tag.

Now, in case you don’t know a hash tag is (because I didn’t when I first got on twitter), it’s a way that people search for information. So, one of the topics that I talked about is Infusionsoft.

For example, if I was talking; doing a tweet, composing a tweet about Infusionsoft, I would instead of just writing the word infusionsoft; I would write #Infusionsoft and what that allows people to do is often times more advanced twitter users will be searching for a hash tag. So somebody wants to know about infusionsoft for example, they would see that hash tag. They could search for any tweets that have that hashtags and they would see list of them. Now in this case you want to create your own custom hash tag and there’s a very, very specific reason for that which I’m going to get into in part two of the series.

So that’s it for now like I said it’s just about to tell you how to get to the show notes in the screen shots so will finish up here.

Alright, to get to the show notes for this episode go to brightideas.co/109.  If you really enjoy this episode please do me a small favor head over to brightideas.co/love where there is a pre-populated tweet that you can automatically send-out.

That’s it for this episode I’m your host Trent Dyrsmid.

Be sure and tune in to the very next episode and if you want to receive to get part two of this series its five part series and mention at the beginning and if you want to make sure you get email modification at that just go to brightideas.co and go ahead and become a subscriber and you will definitely get notifications of this and future episodes so thank you so much for tuning in its been my pleasure. I’ll see you again soon. Take care.

 

Additional Resources

 

 

How Peppershock Media is Using Online Video Marketing to Land Government Contracts and Oracle as a Client

/0 Comments/in /by

rhea-allen-interview_0

Government Contracts? Easy. International Corporations as clients? No sweat.

You’d think from the from the client list that Peppershock Media is a specialty firm based in NYC or something – and then you learn that they are headquartered in a small Idaho suburb. So how did Peppershock get their clients? I talk with the Rhea Allen, President and CEO, about the strategies her company uses to secure big name brands, and how online video marketing has had a role.

If you’re looking for ways to land that next big client, listen in to this episode.

Listen now and you’ll hear Rhea and I talk about:

  • (3:30) Introduction
  • (4:00) What type of agency is Peppershock?
  • (05:35) What type of clients do you work with?
  • (07:10) How did you attract clients without being niche specific?
  • (09:20) Do you get a lot of referrals?
  • (11:15) How did you get started in business?
  • (13:15) How did you get your first government project?
  • (16:00) What do you see as the future of marketing?
  • (22:35) How does social media play a role in business development?
  • (25:15) Tell me how Facebook ads drove traffic for Bluecross of Idaho
  • (26:35) Let’s talk about how to excel with video marketing
  • (30:20) What makes a video effective?
  • (34:30) Let’s talk about the Century Link video
  • (36:30) Can you describe the creative process used to create this video?
  • (41:00) How much gross margin can one expect from making a video?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

How a Small Town Agency Used Online Video Marketing to Land Oracle as a Client @peppershock #thebrightideaspodcast

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Rhea Allen

RheaAllenSince Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for target audiences. Rhea oversees development of all Peppershock projects, from conception through distribution and follow-up.

As an in-demand Integrative Marketing Consultant, Rhea was a primary proponent of social marketing and traditional media integration within the industry. She has a passion for discovering and telling stories through visual and audible mediums. Her television news and promotions background in the Treasure Valley and at the top 12 market in Seattle provides investigative, documentary, testimonial and “edutainment” style to her celebrated work.

Additional Resources

How Elle Phillips Became a Successful Designer With Her Freelance Work

/7 Comments/in /by

Elle-Phillips-Interview_0

From freelance work to owning her own business, Elle Phillips made a living out of self-management.

In her 18 years in graphic design, Elle has worked her way to entrepreneurial success. Though this story itself is worth the podcast, her points on the importance of having a mentor, and becoming one herself, are really great topics as well.

If you’re a freelancer or if you struggle with pricing your services, this is a must-listen.

Listen now and you’ll hear Elle and I talk about:

  • (2:25) Introductions
  • (4:15) How did you get started freelancing?
  • (5:25) Has overseas competition affected your business?
  • (7:25) How has mentoring played a role for you?
  • (9:55) Tell me how you and Jason began your mentoring relationship
  • (14:45) What did you advise Jason to do next?
  • (18:55) What type of clients are you attracting?
  • (23:25) What advice would you give for designers on how to price their services?
  • (26:05) How do you work with clients that don’t know what they want?
  • (30:05) What are some of the most common mistakes you see freelancers making?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

How Elle Phillips Became a Successful #Freelance Designer #thebrightideaspodcast

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Elle Phillips

Elle Phillips2Elle Phillips is the Owner / Creative Director of Red Couch Creative, inc., a creative design group located in Eagle, Idaho. With her Bachelor of Arts Degree in Visual Communications, she started her professional career at 19 years old and has successfully grown and expanded her graphic design and marketing skills over the last 17 years, most recently as the owner and freelancer of Elle Phillips Design.

She’s worked with a wide variety of clients such as Pepsico, T-Mobile, Verizon, Spraying Systems Co. and VIP Products, among many others. Known for her ability to take on any project with extreme dedication and bring it to completion on deadline with consistency and grace, she has been working as a freelancer and entrepreneur-ette since 2004 with huge success.

Elle is proud of her ability to work with all personality and project types, happily extends her dry sense of humor onto those who don’t necessarily seek it, and enjoys assessing a clients’ needs with an almost psychic-like ability.

Additional Resources

How to Land Clients the Fast Way With Serial Entrepreneur Tom Gay

/0 Comments/in /by

Thomas-Gay-Interview_0I should mention that I don’t use the term “serial entrepreneur” lightly.

Tom has been starting companies since the 80’s and he isn’t slowing down now. He grew some of them into Inc 500 winners and one of them to $80M in sales. We’ve had quite a few entrepreneurs on this show, but few have been entrepreneurs for as long, and done as consistently well as Tom.

If you are an entrepreneur or are in business development, this is a can’t miss episode.

Listen now and you’ll hear Tom and I talk about:

  • (3:45) Introductions
  • (7:35) What is Refer.com and why does the world need it?
  • (10:15) When did you start and how much traction have you got so far?
  • (15:15) Why did you change the name to Refer.com?
  • (20:05) Please tell us about one of the pivots you’ve made and what you learned
  • (29:45) How should I get started at better leveraging my own network?
  • (38:45) Explain how your software helps with this
  • (42:45) What advice would you give to people who want to start their own business?
  • (45:45) How should an entrepreneur find a viable business idea?
  • (46:45) How should people “just start” in business?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

How to Land Clients Fast With Serial #Entrepreneur @thomasgay22 #thebrightideaspodcast

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Thomas Gay

ThomasGayThomas Gay is a life-long business owner and entrepreneur. In the 80s he founded National Decision Systems, the pioneer in advanced site selection and target marketing tools for major consumer goods companies. Tom’s firm was twice honored with the coveted INC 500 Award and he sold it in 1988 to Equifax.

In 1990, Tom started VistaInfo. After going public in 1997, Tom was honored in an Individual Investor Magazine cover story (May 1999) where he was called one of the “5 Best Undiscovered CEO’s” in the USA. VistaInfo was named a “Magic 25” company in 1999 and was acquired in 2000 with sales of $80M to create what is now known as Fidelity National Information Solutions.

In 2001, Tom and his wife, Patti, went to South Africa where they started a non-profit ministry organization, Monte Christo Ministries. Today, MCM feeds thousands of people daily and brings together organizations, churches and universities, world-wide, to relieve the burdens of poverty, apartheid and HIV/AIDS in the Cape Town Area. In 2014, his company IdeaLab was renamed Refer.com. 

Tom serves on numerous corporate and community boards and is a frequently sought speaker on the topics of socially responsible business, relationship marketing and leadership development.

Additional Resources

How Chris Heiler is Growing Landscape Leadership into a Successful Inbound Marketing Agency

/2 Comments/in /by

Chris-Heiler-Interview_0I’ve talked about the benefits of focusing on a niche, and this podcast really hits home just how important that is.

Chris started Landscape Leadership, a marketing agency specifically for clients that work in “green” industries. This is a prime example of someone who looked for a need in the market and designed his company around it. If you are considering starting a business and haven’t chosen your niche yet, or you’re in business and aren’t focused on a specific niche, I highly recommend listening in on this episode.

In addition to his niche, Chris and I cover how he got started, how he’s blogging, and what he sells first so that his clients keep working with him.

Listen now and you’ll hear Chris and I talk about:

  • (02:45) Introductions
  • (04:45) How did you start your marketing agency?
  • (07:45) How did working with your first client position you to get more?
  • (09:30) What do you think focusing on just one niche is so important?
  • (12:30) What are some of the benefits of focusing on a single niche?
  • (14:30) What does your blogging routine look like?
  • (18:25) What do you see as the biggest opportunity for your agency?
  • (19:30) What does your initial sales conversation look like?
  • (24:15) What service(s) do you try to sell first?
  • (25:30) How do you on-board a new client?
  • (28:25) What advice would you give to people just getting started?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Chris Heiler

Chris Heiler GreenChris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines website design/development, social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape construction and maintenance companies to lawn care operators and garden centers. 

Landscape Leadership has clients across the country with all team members working remotely. Heiler lives in Austin, TX.

Additional Resources

How a Small Business Software PayByGroup.com is Planning to Become the Paypal of Vacation Rentals

/0 Comments/in /by

Camilo-Acosta-Interview_0Building a software service isn’t all about the bells and whistles.

Imagine coming up with a killer small business software application. You spend countless hours testing and writing to get all the aspects of the software working flawlessly. After you nail down what you know to be a functional application, you pitch it to people hoping to rake in the clients. The problem is, nobody needs this software.

Part of the software development process should be finding a market to support it. Camilo discovered a need and went about trying to find ways to satisfy it. This is a great episode for any entrepreneurs looking to get into the software business; in fact, it’s a great episode for any new business hoping to better understand and cater to their audience.

Listen now and you’ll hear Camilo and I talk about:

  • (2:30) Introductions
  • (4:30) How did you come up with the idea for your startup?
  • (7:30) How did you develop the first prototypes?
  • (10:30) How did you know your prototype was getting traction?
  • (12:30) What step did you take after you got early validation?
  • (17:40) What happened after you moved to Mountain View?
  • (19:40) What turned out radically different from the original vision?
  • (21:30) What are you doing now to cause growth?
  • (24:50) What was the first step you took to land homeaway.com?
  • (28:30) How much revenue were you doing at this point?
  • (30:30) How much have you needed to raise so far?
  • (31:30) What are some of the big lessons you’ve learned from fund raising?
  • (33:10) How did you begin the fund raising process?
  • (34:50) How did you cover the legal bills for fund raising?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

How PayByGroup.com is Planning to Become the Paypal of Vacation Rentals #Saas #thebrightideaspodcast

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Camilo Acosta

CamiloAcostaBefore starting PayByGroup, Camilo worked with Frank on Root Orange, a VC-backed domain name startup that split domains by city. Previously, he worked for his family’s government communications firm, and in best practices consulting at the Corporate Executive Board, both in his home town of Washington, D.C. 

Camilo is actively involved in organizing alumni gatherings for his school (Sidwell Friends School) and his college alma mater. He also hosts fundraisers for education reform organizations such as KIPP, and political candidates that support the cause. He enjoys driving on sunny days with the windows down and music up, and doting on his chocolate lab, Kipper.

Camilo holds a B.A. in Politics from Princeton University.

Additional Resources

Entrepreneurship Ideas From Jayson Gaignard on Going From Massive Debt to Massive Success

/0 Comments/in /by

Jayson-Gaignard-Interview_0Not every new venture is successful – in fact, even the ones that seem to be can come crashing down at any minute.

Jayson Gaignard provides an example of just that. His company hat reached millions of dollars in sales, when suddenly… it tanked. The loss of his prior company and how he came back with a new outlook on business gives a great story for all entrepreneurs to hear.

It’s not all big sales and mojitos on the beach. Sometimes things fail, but if they do, it helps to see how others have taken adversity and ramped up another successful business.

For the good, bad and the ugly of entrepreneurship ideas, check out this episode.

Listen now and you’ll hear Jayson and I talk about:

  • (03:05) Introductions
  • (03:50) How did you get started in business?
  • (06:40) What did you do to ruin your company?
  • (16:50) What is MastermindTalks?
  • (21:50) How did you get started with your first event?
  • (29:50) How did you attract other speakers?
  • (33:50) How did you drive traffic to the application page?
  • (35:50) What is an Influencer blast?
  • (38:50) What did you charge?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

How @JaysonGaignard Went From Massive Debt to Massive #Success #entrepreneur

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Jayson Gaignard

JaysonGaignard2Jayson Gaignard is the founder of Mastermind Talks, an annual invite-only event designed for elite entrepreneurs. He started Mastermind Talks after a failed business left him a quarter million in debt and with a ton of questions about what to do next.

Jayson went on to become the Founder of MastermindTalks, Mastermind Retreats, and The Early to Rise Podcast. Jason has revitalized his vision and is realizing a different kind of success.

Additional Resources

How to Win With Content on the Web with Ahava Leibtag

/0 Comments/in /by

Ahava-Leibtag-Interview_0If you want to develop a Content Strategy – or improve your current one – this is one interview you’ll definitely want to listen to.

As the president and owner of Aha Media, Ahava works with clients and travels the country to deliver winning strategies to marketers. An established author, Ahava has captivated thousands with her insights. In this interview, I got a wonderful opportunity to get an inside look at the techniques she uses with her clients.

If you’d like to advance your content marketing techniques, this is a can’t miss episode.

Listen now and you’ll hear Ahava and I talk about:

  • (02:20) Introductions
  • (04:00) How is digital copy different than offline copy?
  • (09:20) What type of clients do you work with?
  • (11:20) How does a company realize that they need to work with you?
  • (14:00) What is the #1 Lesson in your book?
  • (14:50) What are your seven steps to success?
  • (20:20) What does your client-retainer relationship look like?
  • (26:20) How do you position yourself as a Strategic Adviser?
  • (30:50) Why are analytics so important?
  • (34:20) Describe the framework of an initial sales conversation with a client
  • (38:20) Do you sell an assessment to get your foot in the door?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

How to Win With #Content #Marketing on the Web with Ahava Leibtag @AhavaL

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Ahava Leibtag

ahava_headshotAhava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

Adam Franklin on How BlueWire Media Attracts Clients that Pay $4,000 Per Day for Advice

/0 Comments/in /by

Adam-Franklin-Interview_0

The first thing you’ll notice about Adam is his charming accent.

The second is how well-versed he is in digital marketing strategy. Adam generously shares his strategies, and how they have helped him turn his company into a multi-million dollar marketing agency. Learn how he and Toby Jenkins got their company started, and they strategies they use now to attract clients to come to them – clients who are willing to pay big money to hear their advice.

Listen now and you’ll hear Adam and I talk about:

  • (03:10) Introductions
  • (09:00) The first phone call Adam has with a prospective client
  • (16:00) How often are prospects asking for a discount?
  • (18:00) Adam’s content strategy
  • (24:30) Which content has converted the best?
  • (33:00) What kind/size of companies is Bluewire Media targeting now?
  • (36:00) What is Adam doing to attract clients that are willing to pay $7,000/day?
  • (49:00) How are these clients finding Bluewire?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Adam Franklin on How BlueWire Media Attracts Clients that Pay $4,000 For a Day’s Advice #thebrightideaspodcast

Click To Tweet

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Adam Franklin

Adam Franklin twitter4Adam Franklin is a social media speaker and marketing manager of Bluewire Media – the web strategy consulting firm he co-founded in 2005 with school mate Toby Jenkins. Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media).

He lives and breathes Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing. Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide. Adam has been featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of David Meerman Scott’s book “The New Rules of Marketing & PR.”

Additional Resources