Would you like to learn what goes into creating a website that does over $11 million a year?
Do you ever wonder how such a business attracts so many customers?
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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Here are some of the things you’ll discover in this episode:
How to Target Customers with Perfectly Designed Products and Overcome Bigger Competition
An excellent product is crucial to the success of a business. This is true for a business that provides a product to a customer or for a business that brings two parties together to complete a transaction. This is what Ian’s business is all about; vWorker brings employers and contractors together from different parts of the world. He has managed to bring together workers and employers successfully together via his online system.
Listen to the show to learn Ian’s process of designing products that perfectly target the needs of his specific customers.
vWorker wasn’t a large company when it started. It was just Ian himself, an assistant and a part-time contractor. Over the course of ten years, it grew from just $50 the first month to $11.1 million in revenue. Being the small outfit that it was, it was constantly being copied and bullied by larger competitors that had much deeper pockets.
Watch the interview to learn just how Ian not only managed to keep his business afloat amidst all the big competition but actually achieved success far better than his well funded imitators.
Getting the word out is always the necessary step before customers know that your company, products and services exist.
Listen to the show to learn about how Ian got the word out for vWorker in 2001 prior the DotCom crash and how he has kept the business fresh in the years since.
When working with remote customers and remote methods of payment, there is always a threat of fraud. vWorker was at the receiving end of a rapidly growing problem of fraud that posed a real threat of snuffing out the business’ early success. Watch the interview to find out what security measures and system developments Ian and his team implemented to fight against the wave of internet fraud that was threatening to shut his business down.
In business, you need to recognize problems and then constantly adapt and change to these problems in order to survive and become profitable. Through the early years— or the lean years, it can be difficult to make a profit.
Listen to the show to discover the methods that Ian used to sail his ship safely through the tides of the lean years.
vWorker had no real marketing budget and yet the competition were big and backed up by financiers. It made Ian cry foul, but he stuck to his guns and waged war against his competition. He developed a strategy that his competition didn’t expect. He was a step ahead of his competitors and imitators which allowed him to beat the larger competing companies.
Listen as Ian describes how he blindsided other larger companies with his business strategies.
Ian developed a multitude of features for vWorker that allowed him to compete with his competition and win. He made many changes to his system and added in features that his customer liked. In trying to find out what his customers liked, Ian also developed his system of keeping a pulse to what his customers wanted.
Listen to the show to find out how Ian gathered his information to learn what features and additions need to be put in place.
A Sales pitch is massively important for a business to promote its products and services. This is why emails and offers sent to the database of customers need to pitch customers every now and again. Listen to the show to learn just how often and by just how much Ian pitches his customers to his site, affiliate program and online system.
Attracting customers and achieving high yield marketing is always one of the most crucial goals in marketing a business. Online entrepreneurs need to learn how to increase web traffic to their sites to increase visibility, brand recognition, click throughs, registrations, business and profit.
Watch the episode to learn how Ian attracted customers and increased his business by exploiting his advantages to attract customers through his very own affiliate marketing program.
Ian shares with us his effective affiliate program that has allowed him to turn his hard work chasing down customers and companies into his current $11 million dollar revenue. Communication is key to any business; this is especially true for Ian’s vWorker that has two sets of customers to take care of.
Learn the special twist that Ian adds to his Affiliate Programming to bring in larger customers and companies as high-profit affiliates.
About Ian Ippolito
While at the helm of vWorker, the company was called “One of the 100 smartest, most innovative, hands-down brilliant companies on our radar” by Entrepreneur Magazine. vWorker was ranked as an Inc 5000 company for four consecutive years, and has done over $139 million in business.