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When it comes to your website, do you ever wonder, What’s working? What content is most effective? Are we getting an ROI on our marketing dollars? If you’re doing a great job with your content, it will be effective and engaging, and you’ll be generating not only brand awareness and traffic, but measurable ROI […]
When it comes to your website, do you ever wonder, What’s working? What content is most effective? Are we getting an ROI on our marketing dollars? If you’re doing a great job with your content, it will be effective and engaging, and you’ll be generating not only brand awareness and traffic, but measurable ROI in […]
Nathan Yerian is a co-founder of Adhere Creative, a marketing agency started at a kitchen table by Nathan and 2 other founders. Adhere Creative is now a 7 figure a year and agency with a nice roster of clients that pay monthly retainers. If you want to learn how to build an agency like Nathan’s, […]
Andrew Gaffney is the founder and CEO of Demand Gen Report, a digital publication covering best practices and engagement strategy for lead generation. Founded seven years ago, Demand Gen Report has experienced continuous growth and ranked on the Inc 5000 last year. Since then, their revenues are up another 70% this year. Andrew is a […]
By any measure, Max Traylor has built a very successful marketing agency. IMR focuses exclusively on content marketing and only takes clients on retainer. He shares with us how they built their agency, the type of customers they have, how they sell their services, and the essential role of the Content Marketer’s Blueprint. This is […]
There are a great deal of companies that focus primarily on SEO, and that’s a problem. The problem is, it’s easy to think Traffic leads to Revenue… and that ignores a big missing piece. It’s really Conversions lead to Revenue. That’s why Content Marketing is such an important piece of an overall marketing strategy. Robb […]
This episode touches on some key elements of starting a content marketing strategy and why it’s important to take the time to set up your strategy before starting your content marketing. I’ve built Bright Ideas on content marketing, and I believe you can have success with content marketing as well – assuming you have the […]
Lee Frederiksen is an acclaimed author and Managing Partner at Hinge, a re-branding and consulting agency for professional services firms. I had the distinct pleasure to talk with this very intelligent and successful guest and learn how he used content marketing to attract high revenue clients. Lee shared some truly brilliant marketing ideas with me; […]
Who is Trent Dyrsmid?
Trent Dyrsmid is a serial entrepreneur, husband, and father. In addition to hosting the Bright Ideas podcast, he is Founder of Flowster; a business process improvement application used by thousands of businesses around the globe. His company ranked 254 on the 2019 Inc 5000 of America’s Fastest Growing Companies.