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Content Marketing Strategies That Work with Andrew Gaffney

Andrew Gaffney is the founder and CEO of Demand Gen Report, a digital publication covering best practices and engagement strategy for lead generation. Founded seven years ago, Demand Gen Report has experienced continuous growth and ranked on the Inc 5000 last year. Since then, their revenues are up another 70% this year. Andrew is a […]


Beginner’s Guide to Creating a Content Marketing Strategy

This episode touches on some key elements of starting a content marketing strategy and why it’s important to take the time to set up your strategy before starting your content marketing. I’ve built Bright Ideas on content marketing, and I believe you can have success with content marketing as well – assuming you have the […]


Digital Marketing Strategy: Lee Frederiksen on How He Used Content Marketing to Attract $100M Clients

Lee Frederiksen is an acclaimed author and Managing Partner at Hinge, a re-branding and consulting agency for professional services firms. I had the distinct pleasure to talk with this very intelligent and successful guest and learn how he used content marketing to attract high revenue clients. Lee shared some truly brilliant marketing ideas with me; […]