This episode touches on some key elements of starting a content marketing strategy and why it’s important to take the time to set up your strategy before starting your content marketing. I’ve built Bright Ideas on content marketing, and I believe you can have success with content marketing as well – assuming you have the right strategy. Take a quick listen to this episode where I discuss:
- Why Content Marketing is Becoming so Important
- Your Sales Funnel and How Content Helps
- Finding Influencers
- Defining Your Target Market
- Supporting a Niche or Specialized Service
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- The Digital Marketing Handbook
- Creating a Buyer Persona
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.