Posts

BI 237: How Andrew Youderian Used Standard Operating Procedures to Scale His eCommerce Businesses

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BI 235: Eric Bandholz of Beardbrand.com On Why SOPs, Team Building, & Culture are Critical to Rapid Growth

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BI 234: Paul Rafelson On How to Better Understand Whether Or Not to Collect Sales Tax on Amazon

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“How to” Videos – a Golden Opportunity for Brands to Generate Content

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how to videos

What would happen if you were a novice in the kitchen but this year it’s your turn to cook Thanksgiving dinner? When you find out you’re in charge of the turkey, panic sets in. You’ve decided to break out your grill and try something new, but how do you grill a Thanksgiving turkey?

Chances are, if you’re like many Americans, you find the answer with a Google search.

You type in “how to grill a turkey” and up pops a helpful video. Your Thanksgiving is saved!

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How to Increase Engagement with User Generated Content

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user generated content

Want to get your customers more involved in your business? Turn your most loyal brand ambassadors into content producers.

User generated content is any media that a customer (the user of your product) creates for you.

GoPro is perhaps the leader for user generated content with over 6,000 videos made with the cameras getting uploaded to YouTube daily. Look at a few examples of the user-generated content GoPro receives each day, and you’ll see impressive footage of kayaking in drainage ditches, flips over canyons, and jumping off tall buildings.

Although your product might not inspire daredevil videos, there are ways to get your customers creating content for your brand. But why should you invest time encouraging this type of content?

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7 Startling Truths About Social Media

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social media truths

Are your social media efforts inconsistent? Is your brand identity fading? Has every network investment yielded nothing but lost time and wasted dollars?

A Not-So-Sweet Song

It’s time to face the music, brand marketers: Social media is not infallible. All too often posts strike sour chords, leaving you unable to generate the necessary traffic, sales, and ROI. Your hashtag attempts rank as double-flats on the network scale.

Why does this happen? Perhaps you, like so many other marketers, have let the Pied Pipers of social media lead you in the wrong direction?

Let’s discover seven interesting facts about using social media for branded networking.

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Why The Obsession With Visual Storytelling?

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Have you mastered the art of visual storytelling yet? In our picture and video saturated world, the use of visual storytelling for business is essential if you want to capture new leads, attract new customers and ensure your existing customers remain fiercely loyal to your brand.

If you decide to ignore visual storytelling completely and bore your audience with plain text posts and a complete lack of visual elements, you will eventually have to face the consequences. Unfortunately, the consequences aren’t pretty.

If you think about the most successful brands of today you’d be hard-pressed to find any that don’t completely immerse themselves in visual storytelling.

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