Posts

Why The Obsession With Visual Storytelling?

Have you mastered the art of visual storytelling yet? In our picture and video saturated world, the use of visual storytelling for business is essential if you want to capture new leads, attract new customers and ensure your existing customers remain fiercely loyal to your brand.

If you decide to ignore visual storytelling completely and bore your audience with plain text posts and a complete lack of visual elements, you will eventually have to face the consequences. Unfortunately, the consequences aren’t pretty.

If you think about the most successful brands of today you’d be hard-pressed to find any that don’t completely immerse themselves in visual storytelling.

Read more

customer retention

How to Retain Customers For Life

As a business owner or marketer, you likely face a similar set of challenges every day.

  • How will you attract new customers?
  • How can you keep your customers engaged?
  • How will you create a sustainable model for revenue growth?
  • How can you add automation throughout the entire marketing process?

In today’s ever-changing consumer environment, it will take all this and more to retain your customers for life. One of the most effective models for how you can make this happen is called customer lifecycle marketing.

Read more

CMO Rishi Dave on Dun & Bradstreet’s Digital Marketing Transformation

rishi-dave-interview on digital marketing strategy

In this interview, Trent speaks with Rishi Dave, CMO of Dun & Bradstreet. Rishi has been with Dun & Bradstreet since February 2014. Trent found Rishi after reading an article titled, “If a 173 year old public company can digitally transform, what’s your excuse?”

If you are a CMO or CEO of an organization that hasn’t yet fully embraced digital marketing, you will learn a lot. Hear what Rishi focused on in the beginning and how they shifted their culture to embrace digital marketing.

What are a few other highlights? We talk about how the buyer’s journey has really changed in the last few years and how content marketing plays a role in that. Rishi also shares some best practices for lead segmentation.

johnhurley

Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions

conversion optimization with john hurley

John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express.

Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. Then we investigate their conversion process and the extensive multi-step test they conducted on how customers enter their software trial program.

This interview serves as an in-depth case study on detailed conversion optimization testing. It’s an area I’ve never explored in depth with a guest before and is full of great information.

Focus on how they drove traffic and how they maximized conversions. If you are with a SaaS company the issues discussed in this interview will be near and dear to your heart. Regardless, any company that wants to maximize traffic and conversion can pick up some great tips.

Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly Visitors

ecommerce content marketing with Tom Schwab

Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound marketing and the HubSpot tool.

In this interview, Tom shares at length what they did to grow their blog from 3,000 visitors per month – 2000 of which was from paid traffic – to over 70,000 visitors per month, with almost no paid traffic.

There are two key points in this interview:

  • How to get your buyer personas correct.
  • How to map out a content strategy that pays very close attention to the needs, wants, and fears of your buyer personas.

Read more

Inbound Marketing: How Amerifirst Mortgage Generates 1000+ Leads a Month

Our guest today is Dan Moyle. Dan is in charge of marketing over at AmeriFirst Mortgage. Dan knows how to succeed with inbound marketing in a ‘boring’ industry.

If you are in an industry that many would consider ‘boring’, and you’re not sure how you could possibly come up with enough to write about, this interview is for you. Dan shares the strategy he’s used at AmeriFirst to produce a lot of content that has produced fantastic results.

Read more

krista-kotrla-interview_0

Inbound Marketing: How Block Imaging Increased Sales by $9 Million

In this interview we’ll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K.

We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear the results, you will be stunned at how much of an impact inbound marketing has had on their business.

Krista will also explain to us how they got started, some of their mistakes,  how to create an effective inbound marketing campaign, and the major pivot that had a dramatic impact on their results. If you are looking for a proven success story from a company that sells relatively technical products in a “boring” industry then get ready to take notes. Don’t miss the golden nuggets on:

  • How to be helpful instead of ‘us’ focused.
  • How to create content from customer questions.
  • Why getting buy in is critical.
  • How content breaks down barriers between departments.

Read more

amanda-todorovich-car_0

How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months

how to increase blog traffic with Facebook by Amanda Todorovich

Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traffic has grown from 250,000 visitors per month to over 3 million visitors per month.

In this interview you will hear Amanda explain a couple of really important things that you need to understand if you haven’t started inbound marketing or haven’t yet found success with it. We discuss the importance of buyer personas, how to figure out what to write about, and how to get eyeballs on the content.

The Cleveland Clinic has put a huge amount of focus on Facebook and made a significant investment in building their following there. If you want to learn how to maximize reach and increase blog traffic with Facebook, listen closely!

Read more

amanda-nelson_0

How Salesforce.com Increased Blog Traffic 310%

blog traffic increase tips from Amanda Nelson

Are you looking for powerful tips to increase blog traffic?

In this interview Amanda Nelson shares 10 tips for managing a successful blog. Amanda Nelson is the Director of Marketing for Ringlead.com, a data quality platform for major CRM and marketing automation platforms. In her previous position as content manager for Salesforce.com, Amanda took the Salesforce.com corporate blog from 80,000 visitors per month to 340,000 visitors per month in just one year.

These tips worked at Salesforce and are working at RingLead, so whether you are a smaller company or a large one, these strategies will work very well for you if you implement them the same way Amanda did.

Listen now and you’ll hear Amanda and I talk about:

  • (01:00)  Introductions
  • (06:45)  What did you mean by “know the data”?
  • (13:30)  How did you find your best guest bloggers?
  • (15:00)  How did you nurture your guest bloggers?
  • (17:00)  How do you come up with great headlines?
  • (18:30)  How should you optimize a blog post?
  • (19:30)  What metrics do you watch for in each post?
  • (20:20)  Why is editing so important?
  • (22:17)  How can a B2B blogger be fun?
  • (25:00)  What tips do you have for getting creative?
  • (27:00)  How should you involve your team?
  • (28:00)  How do you go about planning your content?
  • (29:15)  What is a content engine?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/21

About Amanda Nelson

AmandaNelsonAmanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson.

 

chris-brogan_0

Chris Brogan’s Proven Game Plan for Entrepreneurial Success

chris-brogan-interview_0

Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales – and unsurprisingly started making a lot more of them! If you’re not making enough sales in your business, you’ll definitely want to listen in on this interview.

He also shares his business model, including how he gets his Fortune 100 clients, and as well offers specific advice for entrepreneurs (listen in on his particularly great 3 step process that all entrepreneurs would benefit from).

Listen now and you’ll hear Chris and I talk about:

  • (01:10)  Introductions
  • (06:00)  Tell us about your business model
  • (07:15)  How did you get started?
  • (10:30)  How did you get Fortune 100 clients?
  • (13:24)  What is the difference between an Audience and a Community?
  • (16:30)  What advice would you give to new entrepreneurs?
  • (19:00)  Can you expand on your 3 step process?
  • (25:00)  What are some of the pitfalls and challenges?
  • (26:00)  What advice would you give to people who haven’t transitioned yet?
  • (30:00)  How does fear and ego play a role in failure and success?
  • (35:00)  How has your involvement with Visalus impacted your education?

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/16

About Chris Brogan

Chris Brogan is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.