In today’s episode, you are in for a real treat! My guest on the show is an eCommerce entrepreneur by the name of Steve Chou, founder of and During our discussion, Steve and I talked at length about how we are each using sweepstakes to rapidly build email lists for our various online businesses.

Listen Now and You’ll Discover

  • Why he likes giveaways so much and how he uses them for list building
  • How often he does them
  • How he drives traffic to his sweepstakes
  • How he uses a tool called viral sweep to increase virality
  • How he uses Facebook to drive the traffic
  • How he handles targeting on Facebook
  • How he determines prize value
  • His best practices for the email follow up sequences
  • How long he runs his contests for
  • What he does at the end of the contest
  • Why he prefers giveaways to other more traditional offers
  • How & why Steve cleans his list

Today’s Guest

Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses. He currently works for a startup company in the Silicon Valley.


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