Today we are back with another update! In September I had the opportunity to attend the annual Outdoor Retailer Show in Denver. Now, if you know me you know how excited I get by anything outdoorsy! However, this trip wasn’t just for me–it was also for my business.

One of my friends who also owns their own eCommerce business mentioned the success they were having at Trade Shows. In my business, we have strayed away from Trade Shows, just simply because we did not see the value. However, based on their results, I decided to attend Outdoor Retailer.

With the right preparation I was able to speak with 40 different brands! Two verbal exclusives and a handful of meetings later and I now see the benefits to trade shows. Take a listen to today’s Nugget and the Trade show blog post to hear my takeaways.