What would happen if you were a novice in the kitchen but this year it’s your turn to cook Thanksgiving dinner? When you find out you’re in charge of the turkey, panic sets in. You’ve decided to break out your grill and try something new, but how do you grill a Thanksgiving turkey?
Chances are, if you’re like many Americans, you find the answer with a Google search.
You type in “how to grill a turkey” and up pops a helpful video. Your Thanksgiving is saved!
Want to get your customers more involved in your business? Turn your most loyal brand ambassadors into content producers.
User generated content is any media that a customer (the user of your product) creates for you.
GoPro is perhaps the leader for user generated content with over 6,000 videos made with the cameras getting uploaded to YouTube daily. Look at a few examples of the user-generated content GoPro receives each day, and you’ll see impressive footage of kayaking in drainage ditches, flips over canyons, and jumping off tall buildings.
Although your product might not inspire daredevil videos, there are ways to get your customers creating content for your brand. But why should you invest time encouraging this type of content?
Are your social media efforts inconsistent? Is your brand identity fading? Has every network investment yielded nothing but lost time and wasted dollars?
A Not-So-Sweet Song
It’s time to face the music, brand marketers: Social media is not infallible. All too often posts strike sour chords, leaving you unable to generate the necessary traffic, sales, and ROI. Your hashtag attempts rank as double-flats on the network scale.
Why does this happen? Perhaps you, like so many other marketers, have let the Pied Pipers of social media lead you in the wrong direction?
Let’s discover seven interesting facts about using social media for branded networking.
Who is Trent Dyrsmid?
Trent Dyrsmid is a serial entrepreneur, husband, and father. In addition to hosting the Bright Ideas podcast, he is Founder of Flowster; a business process improvement application used by thousands of businesses around the globe. His company ranked 254 on the 2019 Inc 5000 of America’s Fastest Growing Companies.