Are you looking for ways to increase the return on your content marketing investment?
Would you like to discover actionable tactics that you can immediately put into use in your business?
Stephen Woessner has helped thousands of clients over the course of 20 years, and he’s collected enough data to be able to confidently predict ROI so that his clients can achieve the maximum impact from their online marketing activities.
In this episode of the Bright Ideas podcast, Stephen is going to share exactly what to pay attention to so that you too can predict (and maximize) your own marketing ROI. In our discussion, you will hear us talk about:
- the #1 mistake that most businesses make when creating their content marketing plan
- the best online marketing activities to use for immediate profit (if you’re not doing these, you should be)
- the importance of measuring baselines and how to do it
- which metrics you need to be paying attention to and why
- how to create customer anticipation
- how his clients are using social media to give a huge boost to their marketing results
- his favorite business book
- and so much more….
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Stephen Woessner
For nearly two decades, Stephen Woessner has been in the trenches consulting with hundreds of clients and teaching them how to leverage digital marketing tactics like search engine optimization (SEO), social media, and e-mail to expand into new markets, introduce new products, decrease costs, and increase revenue. Woessner is a digital marketing authority, bestselling author, speaker, and educator.
Woessner is also an entrepreneur and has made costly mistakes along the way. He built one of his previous companies up to a valuation of $10 million and enjoyed significant success as a result of digital marketing leadership. However, he also lost millions when the dot com bubble imploded. This expensive lesson taught Woessner the valuable principle of always measuring the return on investment (ROI) before any action is taken.
Learn more about Stephen at stephenwoessner.com.