Are you familiar with Zappos.com? They have become one of the fastest growing companies in the world as a result of doing one thing better than their competition.
Do you know what that one thing is? It’s a core decision that affects virtually every decision the company makes.
In today’s episode of the Bright Ideas podcast, I’m joined by Stan Phelps, an agency owner, author and speaker who has studied Zappos (as well as another 1000 companies) to determine what amounts to 12 critical things that a company can do to differentiate themselves from the competition by “giving something extra” to their clients.
In today’s interview, you are going to hear Stan and I discuss:
- Why you need to understand the concept of Marketing Lagniappe
- How Lagniappe is used by Zappos and many other market leaders
- How to avoid commoditization in your industry
- How to crowd source a large research project
- How he’s leveraging speaking opportunities to build his business
- What Zappos is doing to create a highly engaged and fulfilled workforce
- Some ideas for how I could use Lagniappe here at Bright Ideas
- And so much more…
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Stan Phelps
Stan is the Founder / CMO of 9 INCH marketing, an organization that inspires leaders to think differently about marketing. Challenging them to value customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. Stan helps brands explore new opportunities, showing them how to be more successful in tomorrow’s changing world. Stan works with clients to create experiences that are memorable, meaningful and on-brand. 9 INCH is driven by client objectives and inspired by bold vision. The result: programs that win big.