Content marketing is all the rage these days, but have you given thought to developing a strategy for your content?
Do you know how to create content that your audience will find valuable enough to share?
Do you know how to measure what is working with your content marketing?
In this episode of the Bright Ideas podcast, I’m joined by Joe Pulizzi, founder of the Content Marketing Institute – a leading source for research, webinars, and white papers on the science of effective content marketing.
In today’s discussion, you are going to hear Joe and I talk about:
- How to develop a content marketing strategy
- How to create content your audience will find valuable
- How to measure what is working
- What a Chief Listening Officer is and why you need one
- How to set up listening outposts so you can hear what your audience is saying about your brand
- Joe’s 5 step framework for developing effective content
- How curation can play a role in your content
- How he built Content Marketing Institute into the leader that it is today
- How he first started to monetize the site when it was just 6 months old
- His annual conference
- and so much more…
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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About Joe Pulizzi
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World, as well as Chief Content Officer magazine, the leading magazine for content marketers. Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.