Posts

How LocalResponse.com Has Grown From “Failed Investment” to Over $10M in 36 Months

Kathy Leake

 

kathy-leake-interview_0

Kathy Leake has over 20 years experience in agency advertising. In 2007 she became an entrepreneur and started her first successful ad-tech company.

Kathy started her second company, Local Response, also in the ad-tech space in March 2011. LocalResponse has revenues of over $10 million and expects to double revenue this year. Kathy has a goal of starting multiple companies over the next 10+ years and maintaining a vested interest in each.

In this interview you will learn what the ad tech industry does, how Local Response is using commercial intent, how they collect data and how the brands they work with use it.  Kathy will also share how Local Response generates leads for themselves, and how they use email to open the door.

Listen now and you’ll hear Kathy and I talk about:

  • (03:00) Introduction
  • (05:20) Why did you start two ad-tech companies?
  • (07:30) How did you cross over from the services to technology side?
  • (12:00) How did you raise the funds to start your current company?
  • (16:00) What does your product do?
  • (20:00) How many people are on the team?
  • (21:00) What are the profit margins like in ad-tech?
  • (23:00) How do you generate leads?
  • (34:00) What does one of your first sales calls look like?
  • (39:00) What things need to be in place to have any type of a series A round for raising funds?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Kathy Leake

Kathy is currently the CEO and Co-Founder of LocalResponse, a company that helps marketers respond to real-time consumer intent. At LocalResponse she is responsible for positioning, go-to-market, revenue generation and general operations.

Prior to joining LocalResponse, Kathy was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company.  At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company.  She successfully took Media6 to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years.

Kathy came to Media6 with 20 years of advertising experience having worked at multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com and Red Sky Interactive. At these agencies Kathy held executive, business development and media positions.

Kathy is passionate about creating new methods of ad targeting and has been published in numerous articles for industry leading publications including Ad Age, Ad Week, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat and Internet Retailer. Kathy was named Mobile Marketer’s Mobile Women to Watch in 2013 and 21 Most Powerful Women in Mobile by Business Insider 2012 and 28 Most Powerful Women in Mobile 2013 by Business Insider. Listed on Forbes as Top 11 Women Who Started Amazing Companies and both of her start-ups are listed in Forbes America’s Most Promising Companies 2013.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes

Click Here to Access the eCommerce Fast Track

3 Things I Learned From James Schramko

3-Things-I-Learned-From-James-Schramko_0

3-Things-I-Learned-From-James-Schramko_0

James Schramko typically charges a LOT for access to his advice. His mastermind group is in the tens of thousands per year, and I’m sure it’s worth every penny. So when I had the opportunity to chat with him, I knew I wanted to share some of his best pieces of advice with my listeners.

I got a number of golden nuggets from my conversation with James. I actually share more than three in this episode (including James’ secret to ranking a podcast highly in iTunes), but here were the ones that rose to the top:

  1. Avoid anything that distracts you from your goal (shiny object syndrome)
  2. Be patient
  3. Spend time around others with similar goals

 For more episodes from myself and other accomplished business professionals, subscribe now and don’t miss out on future shows.

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

Transcript

Hey there BrightIdea hunters!

Welcome back to episode number 122 at the BrightIdeas podcast. I’m your host Trent Dyrsmid. This is the podcast where we help the entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their businesses. If you are an entrepreneur looking for proven tactics and strategies to help you increase traffic, increase conversion and automatically increase profits, you are in the right place.

So, what is in store for you today? Well I am going to share with you, on this very blustery day here in Boise, Idaho. We had an amazing day, amazing weekend rather, and then weather hits 70 on a Sunday and now it’s the windiest it’s been in 40 years or something. So darn it all.

But anyway, in this episode, I am going to share with you, some things that I learned in a call recently, with a fellow named James Schramko.

James, over the last number of years has built himself a very, very successful business and there were three key things I learned from him in a talk that I had. I was considering joining his mastermind group, which I think I probably well do at some point in the relatively near future. And the pre interview call with him was really, really helpful for a number of reasons that I want to share some of the details with you because I alluded to this back at episode # 119 when I unveiled my 2-year plan in building a $500,000 marketing agency, Groove Digital marketing.

So we are going to get to all this good stuff in just a second, but before i do that very quickly I get a lot of emails from people asking me, “Trent what tools do you use to run your business?”

There are a lot of software tools that I used to run BrightIdeas and my other businesses. And you can if you would like, learn more about all of those tools and if you want to support me in the show you can use my affiliate link to buy any of them and if you do I have something special for you – extra bonuses that you cannot get elsewhere. So, the way you find it all, you just got to grabtrentsbonus.com and you can see how you can do that.

So with that said, let us talk, let us jump into to this. First of all if you are not familiar with James, his website is superfastbusiness.com and he does a couple of million dollars per year in info products, affiliate income, and his mastermind group, and also has a fairly large services division with above 50 VAs working in the Philippines and I never, I have actually met James once a couple years ago at the traffic & conversion summit in Washington DC, we really didn’t have the chance to chat a whole bunch so this was a really interesting call for me, because it validated some of the things that I’ve been doing right, but also made me aware of some of the things that I need to do better.

So his business become successful because he’s done a very, very good job of attracting a lot of traffic so his site and obviously there is a portion of those people who visit his site become subscribers to give you an idea there’s a one of his products that is an affiliate for which is lead pages and I am also an affiliate for lead pages (if you’d like to use link, it’s brightideas.co/leadpages), it’s what I used to make a lot of my landing pages and opt-in boxes and so forth and it’s really good software, anyway James is the largest affiliate in the entire world for that company and he was one of the key advisers to help them really make that business get initially launched and off the ground.

So here are some of the things that he told me he said number 1 is respect to the podcast he says if you want to get rank highly in the iTunes store the one thing that helps more than anything is frequency. Frequency in other words how many episodes per week you are publishing so those of you who’ve been listening for a while know that I used to do one episode for week, and now I do an episode every single day and that is the reason why I am hoping to get my show higher in the business marketing category in the iTunes store. Because the iTunes store is really just a search engine and if I can do that of course another would get more traffic and if I can get more traffic I can get more subscribers.

The other thing that James told me is that he has four podcasts, not just one. So right now I have one; it’s Bright Ideas and for my agency I’m going to launch another one and I even toyed with launching a third one now that would be called “Ask Trent” where basically people could call in have a question leave a message for me like a voice mail. And then I would produce an episode to answer that question. So if that’s something you all said would be cool of course I’d like to get your feedback, so make sure you let me know.

So I made notes here and a couple of things that I realized in talking with James and I’m sharing this with you because if you have a business model that similar to bright ideas my hope for you is that this will be confidence inspiring as it was for me.

So realization number 1 is I am on track with my strategy; my business model is almost identical to James’, I sell info products. And I am an affiliate for some of the products that I use, I have a mastermind group and I have services division and those are the exact same four ways that James monetizes his business of course the big differences that he’s got more traffic than I do.

I realized that I needed to create more podcasts episodes – daily. I realized that I need more than one podcast, I also realized that I need to start guest posting.. I kind of loathe to guest post to be honest with you, which is really stupid if you think about it because I have done it a couple of times and it didn’t bring me a descent quite large amount of traffic, and a reason I’ve been quote unquote loathe to do it; you’ve got to create really, really great content and then typically whoever you’re guest posting with doesn’t want you to publish that content on your own site.

I am kind like a dimwit, I don’t want to write all that great content and not be able to publish it on own my blog but if you think about the logic behind that it is sort of flawed. That’s why you are writing content on your own blog because you want people to opt in and join your list. Well wouldn’t it make sense to put a really great piece of content on a blog it has a whole lot more traffic than yours does so that people can see that piece of content and say wow really like this stuff who is this guy. I want to get more stuff from him then they come to your blog and become a subscriber.

The end result is the same it’s just where you place the content so were going to start shopping some.. creating some very high quality post that are not published in on our own blog and see if we going to have some blog with guest posting them. And I realized that I needed to create what I talk about right the beginning grabtrentsbonus.com as a way to mirror kind of what is like James is doing with his and it’s one of the ways that he really helps his monetization because he offers a bonus for a number of bonuses to choose from rather for anyone who uses one of his affiliate links to buy a product.

So if you think about that well, if you’re listening to my show and you and you like my stuff and because you not even one penny more to use an affiliate links, so there’s really no extra cost obviously. And if I’m offering you something of value for free as a thank you for using my affiliate link, chances are if you like my content and you like me and you like my stuff you are going to go yeah that’s cool try on to that use your affiliate link. And enough people do that I cannot up to it a meaningful amount of income.

One of the other lessons from James is I need to avoid anything that distracts me from my goals. And as I’m sure all of us can relate to shiny object syndrome. I don’t have so much shiny object syndrome but there are a lot of things that can catch my attention maybe that is shiny object syndrome. Anyway I am trying to be more focused that’s why the post that I wrote, not so long ago on my two year plan had a picture of the word focus on the top of it.

I need to be patient, which is not one of my strong suits I always like to get results as fast as possible but sometimes things just take a while and so being patient because it’s a good thing.

And last but not the least I need to spent time around other people who have similar goals to me, which I do to the best of my ability but I think I probably could put a little bit more effort in to that. So that something that is on my list of things to do as well.

There you have that is my summary of my conversation with James and if you want to get in to the show notes for this episode go to brightideas.co/122 and if you enjoyed the value of this episode I’d love it if you would. And help me spread the word about the episode by going to brightideas.co/love when there is a pre written tweet, all you got to do is just click that mouse couldn’t be any easier. So thank you very much that’s it for this episode. I am your host Trent Dyrsmid I look forward to haven you back for another episode soon. Take care.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track

Entrepreneurship Ideas From Jayson Gaignard on Going From Massive Debt to Massive Success

, ,
Jayson Gaignard RS

Jayson-Gaignard-Interview_0Not every new venture is successful – in fact, even the ones that seem to be can come crashing down at any minute.

Jayson Gaignard provides an example of just that. His company hat reached millions of dollars in sales, when suddenly… it tanked. The loss of his prior company and how he came back with a new outlook on business gives a great story for all entrepreneurs to hear.

It’s not all big sales and mojitos on the beach. Sometimes things fail, but if they do, it helps to see how others have taken adversity and ramped up another successful business.

For the good, bad and the ugly of entrepreneurship ideas, check out this episode.

Listen now and you’ll hear Jayson and I talk about:

  • (03:05) Introductions
  • (03:50) How did you get started in business?
  • (06:40) What did you do to ruin your company?
  • (16:50) What is MastermindTalks?
  • (21:50) How did you get started with your first event?
  • (29:50) How did you attract other speakers?
  • (33:50) How did you drive traffic to the application page?
  • (35:50) What is an Influencer blast?
  • (38:50) What did you charge?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

 

About Jayson Gaignard

JaysonGaignard2Jayson Gaignard is the founder of Mastermind Talks, an annual invite-only event designed for elite entrepreneurs. He started Mastermind Talks after a failed business left him a quarter million in debt and with a ton of questions about what to do next.

Jayson went on to become the Founder of MastermindTalks, Mastermind Retreats, and The Early to Rise Podcast. Jason has revitalized his vision and is realizing a different kind of success.

Additional Resources

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track

How Ethan Anderson is Growing MyTime.com into an Amazon for Local Services Merchants

,
ETHAN 4IN X 6IN X 300DPI X FC (1)

ethan-anderson_0

Co-founder and CEO of a successful startup, Google Product Manager, Harvard Business School graduate, and previously named to the Silicon Valley 100, Ethan Anderson has been making waves in the digital marketplace.

Learn how Ethan came up with the concept for MyTime, an appointment setting website that connects businesses and customers through a simple and timely web interface. Discover how Ethan came up with the idea, how he saw an opportunity in the market, and how he established a well funded campaign to get it off the ground.

This interview is a must-listen for those interested in startups and SaaS development.

Listen now and you’ll hear Ethan and I talk about:

  • (2:00) Introductions
  • (3:10) What is MyTime?
  • (6:00) How did you research the idea?
  • (10:00) How did you attract interest very early on?
  • (12:00) Why did you raise money so early?
  • (14:00) How did you start selling to early adopters?
  • (20:30) How are you using crowd-sourcing?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Ethan Anderson

Ethan Anderson, RedBeaconIMG_0307Ethan is the Founder of MyTime, a startup that allows consumers to instantly purchase services and book appointments from nearby businesses. He was also Cofounder & CEO of Redbeacon, which allowed consumers to request bids for home services. Redbeacon was venture backed and won numerous awards including the Grand Prize at the 2009 TechCrunch50 competition and Business Insider’s Startup 2010 before being acquired by The Home Depot. Prior to Redbeacon, Ethan worked at Google as Product Manager for Image Search and Google Video.  Ethan also worked in a number of internet strategy and marketing roles at The Clorox Company, Buy.com, and McKinsey & Company. He graduated with Honors from Harvard Business School and Magna Cum Laude from Duke University, where he studied Economics and Public Policy Studies.  He was recently honored to be named to the Silicon Valley 100 and 16 Up-and-Coming Silicon Valley Entrepreneurs You Need to Meet.

Additional Resources

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track

Vitaly Golomb on How to Raise Funding for Your Startup

, ,
VITALY 4IN X 6IN X 300DPI X FC

vitaly-golomb_0

Someone people say said is print is dead…

Apparently, Vitaly Golomb didn’t hear them.

Vitaly has been a part of one of the greatest moves towards this industry’s revival in the past decade. Find out how he lead the charge to create an InterTech Technology Award-Winning start-up (with other winners including Photoshop in 1991) and change the face of the print business. His thoughts on entrepreneurship and product creation are worth a listen.

Listen now and you’ll hear Vitaly and I talk about:

  • (02:30) Introductions
  • (03:30) How to choose a fundable idea?
  • (05:00) Can you go from a landing page and pre-orders to funding?
  • (13:00) Can you be a founder and be a developer?
  • (15:30) Can you give an example of success?
  • (17:40) What are the 4 paradigms of design?
  • (20:30) What is capital efficiency?
  • (21:30) What are the biggest mistakes you see founders making today?
  • (24:30) How does a lifestyle business differ from a venture-backed business?
  • (27:00) Is the venture-backed path better that a lifestyle business?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Click to Tweet: Vitaly Golomb on How to Raise Funding for Your Startup

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

 

About Vitaly Golomb

VitalyGolomb3Vitaly is the Founder and CEO of Keen Systems, a leading ecommerce platform in the $640B printing industry and the Executive Producer of Europe Venture Summit, a major conference for the CEE startup ecosystem.
Vitaly is an award-winning designer and startup veteran since the age of 13. He is an Advisor and Mentor at 500 Startups, Board Member at Happy Farm Incubator (Ukraine), and Mentor at Innovation Nest (Poland) and TechPeaks (Italy). Additionally, Vitaly is a frequent conference speaker, business school guest lecturer, and tweeter (@vitalyg) on design and startups.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track

Digital Marketing Strategy: Yanik Silver on How to Build a Successful Online Business

,
YANIK 4IN X 6 IN X 300DPI X FC

Yanik Silver

It’s such a pleasure to me to have a chance to talk with a well-known entrepreneur like Yanik Silver.

Yanik has been selling since he was a teenager – his father enlisted him early on to help sell medical devices. That was some time ago, and since then Yanik has taken eight different products to the million dollar sales mark. And he’s not stopping any time soon. These days, in addition to running his business, he hosts a popular annual conference, runs an exclusive business mastermind group, and pals around with Richard Branson.

Listen now and you’ll hear Yanik and I talk about:

  • (01:45) Introductions
  • (03:25) How the Maverick organization started
  • (07:40) Long form sales letters and long form copy
  • (10:50) How Yanik sold his first information products
  • (12:00) How Yanik would recommend selling information products today
  • (16:00) Why Yanik’s life is better at 40
  • (20:00) Things Yanik learned from Sir Richard Branson
  • (23:00) Yanik’s advice for people who haven’t yet started a business
  • (29:00) The 10th Annual Underground Event
  • (35:30) Yanik turns the tables and interviews me
  • (36:50) How Yanik got his first bit of revenue

(Yanik is just one of the many thought leaders we’ve had on the Bright Ideas podcast. Check out some others here.)

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Click to Tweet: Yanik Silver on How to Build a Successful Online Business

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Yanik Silver

YanikSilverYanik Silver has successfully bootstrapped 8 different product and service ideas hitting the million-dollar sales mark from scratch without funding, taking on debt or even having a real business plan.

His story and businesses have been featured in Fox Business News, TIME.com, USA Today, SmartMoney.com, MSN Money, Conde Naste’s Portfolio.com, Entrepreneur.com, WIRED magazine, WORTH.com, The Boston Globe, The Wall Street Journal, and many others.

Yanik is the author of several best-selling entrepreneurial books and tools including Instant Sales Letters®, “34 Rules for Maverick Entrepreneurs” and “Maverick Startup”. He is the founder of the Underground Online Seminar®, 3% Forward and Maverick1000, a private group of game-changing entrepreneurs, out to change the way business is played.

[xyz-ihs snippet=”CommentContest”]

[xyz-ihs snippet=”mastermindfoot”]

Hi, I’m Trent Dyrsmid, Founder of Dyrand Systems and BrightIdeas.co… Ask Me Anything

TrentCaricature

dyrand-bio-collage

I’ve spent the last 14 years of my life as an entrepreneur trying to create companies that help other businesses succeed. My first company was Dyrand Systems and it was recognized as a PROFIT 100 fastest growing company in Canada for two years in a row. My second company is BrightIdeas.co which provides software and training products for marketing agencies and consultants. My third company is….you guessed it…a marketing agency that will also run under the Bright Ideas brand.

Although I have failed plenty of times (you can hear some of my mistakes with Dyrand in this Mixergy interview), I’ve been fortunate enough to learn something from every one of my failures. For that reason, I want to do something different today, in which I want to share with you what I’ve learned over the years.

However, instead of listing out what I’ve learned, I want to make it as relevant to your business as possible so that it helps you succeed (thanks to Neil Patel for this idea).

The way I’m going to do this is to use a simple question and answer format. All you have to do is leave a comment with a question and I will answer it. The question can be about anything you like; a problem with your business, a technology question, or whatever you like.

And finally, don’t worry about holding back. You can ask me anything you like, no matter how foolish it may sound, as I plan to respond to each and every question.

[xyz-ihs snippet=”footer”]

An Interview with Laura Ries On How to Create a Visual Hammer

Laura 4 (9061)5x7

In her father Al Ries’ legendary marketing book, Positioning, Al talked about the importance of owning a word in your prospect’s mind.

Trouble is, humans are visual, so most often we need some kind of image to help us get to the word.

For example, what do you think of when I say Geico, Afflack, or Twitter? I’ll bet you just thought of a gecko, a duck, and a little blue bird, didn’t you?

My guest on the show today is Laura Ries, author of several marketing books (the latest of which is Visual Hammer) and co-founder of the consulting firm Ries & Ries (along with her father, Al Ries). Laura has appeared on CNN, Fox News, CNBC, CNN Headline, to name just a few.

In this interview, you are going to hear Laura and I talk about:

  • her new book Visual Hammer
  • what a visual hammer is and why it’s important
  • how to create your own hammer
  • how writing books has played a huge role in the growth of their consulting firm
  • her process for writing a book
  • how to use PR to help build your brand
  • why PR has become a replacement for advertising

And so much more…

Links Mentioned

Positioning by Al Ries
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Visual Hammer by Laura Ries
Ries Consulting
Zite

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Laura Ries

Laura 4 (9061)5x7Laura Ries is a leading branding strategist, bestselling author and television personality.

In 1994, Laura founded Ries & Ries with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy.

With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book, Visual Hammer was released in March 2012.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box to the Today Show. In addition, Laura writes her own popular blog RiesPieces.com and Twitter feed @lauraries.

Along with her husband and two sons, Laura is a resident of Atlanta, Georgia. Laura enjoys many outdoor activities such as horseback riding, swimming, triathlons, snow skiing.

 

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track

The Art and Science of Creating Great Presentations with Nancy Duarte

,
nancy-duarte-2

Did you watch Steve Job’s 2007 iPhone launch presentation? It was the stuff of legend.

Sadly, when it comes to creating presentations, most people totally suck. They mash together a deck of slides full of bullet points and proceed to bore their audience to tears.

This is not the winning approach and if this sounds even remotely close to what you have done in the past, this interview is not to be missed…unless of course, you don’t mind giving lousy presentations.

In this episode of the Bright Ideas podcast, I’m joined by one of the leading presentation experts of our time, Nancy Duarte, CEO of Duarte, a 110-employee firm that creates presentations for some of the world’s leading brands.

When you listen to this episode, you are going to hear Nancy share with me:

  • her most significant insights on how to create effective presentations that sell
  • how to incorporate a story into your presentation (and why you will fail if you don’t)
  • the #1 mistake that most people make when creating and delivering a presentation
  • an analysis of Steve Job’s 2007 iPhone launch presentation and why it worked so well
  • how to lay the groundwork for your next presentation
  • how to brainstorm and organize your ideas
  • how to ensure that you deliver a presentation that your audience will never forget
  • why having a STAR moment is so important

And so much more…Great content marketing is made so much better by great content delivery. Learn from an expert how to make your delivery stellar.

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Nancy Duarte

nancy-duarte-2Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her second book, spent nearly a year on Amazon’s top 100 business book bestsellers list.

Duarte, Inc. is the largest design firm in Silicon Valley, the 5th largest woman-owned employer, and made the 2012 Silicon Valley’s Fastest-Growing Private Companies list. Nancy has won several prestigious awards for communications and entrepreneurship and was recently honored in Watermark’s “Women Who Have Made Their Mark 2011” ceremony. She has been a speaker at a number of Fortune 500 companies and counts many more among her firm’s clientele. She also speaks at business schools and teaches classes at Stanford University several times a year.

Nancy has 20 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. She is the author of two award-winning books. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and it spent more than 300 days on Amazon’s top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. Her third book, released in the fall of 2012, is titled HBR Guide to Persuasive Presentations, which gives readers the tools and confidence they need to master public speaking.

Nancy has three grown children who walk in their destiny and a husband who has loved her for over 30 years. She has two grand-dogs, Bear and Necessity, and a grand-frog named Hubert.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track

How to Deal with Adversity with Ray Hilbert

RayHilbert

As entrepreneurs, it’s a pretty regular part of our journey to have to deal with adversity. The problem is that sometimes, the challenges we face can leave us feeling totally overwhelmed, confused, and alone.

If we are to be successful when dark times like this appear, we need to quickly move past them – but how do we do it?

In this episode of the Bright Ideas podcast, I’m joined by Ray Hilbert, co-author of the best selling business book, “The Janitor”. I read Ray’s book a few years ago and absolutely loved it, so when I had a chance to have Ray on the show, I couldn’t pass it up.

During the conversation that I had with Ray, you are going to hear us talk about:

  • how he nearly lost all his money and his marriage when things in one of his companies went really bad
  • how the period of adversity led him to make some pretty big realizations and what he did as a result
  • the new organization that he created and how this organization is helping over 700 other business owners to succeed
  • the six principles in his book
  • and so much more….

If you are experiencing a challenging time in your business or your life then Ray’s book, and this interview, are well worth checking out.

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Enjoyed this Interview? Here’s How To Leave us a Positive Review on iTunes!

If you enjoyed this episode, click here for more information on How to Leave Us a Positive Review on iTunes! Your review will help to spread the word and get more entrepreneurs like you interested in our podcast. Thanks in advance - we appreciate you!

About Ray Hilbert

RayHilbertRay is the CEO and Co-Founder of TRUTH @ WORK, a not-for-profit ministry, founded in 1998, whose mission is to “change the way America works by bringing the Good News of Jesus Christ to the marketplace.” Truth@Work specializes in helping Christian business owners and leaders build strong organizations and integrate their faith into the marketplace, through leadership and business development programs that are built on biblical principles and practices.

Ray is also a highly sought after speaker at churches and retreats across America, where for years he has challenged followers of Christ to integrate their faith in and through the marketplace on a daily basis.

He is also part of the speaking faculty for Orlando, Florida based “Man In the Mirror” ministry where he conducts seminars and retreats across the country.

Along with his close friend Todd Hopkins, Ray has co-authored a novel titled “The Janitor-How An Unexpected Friendship Transformed A CEO And His Company.” It has already become an international bestseller in South Korea, with over 350,000 copies sold and hit U.S. shelves in July 2007 through Thomas Nelson publishers. The book features the story of a young CEO mentored by a godly janitor who teaches the struggling young business executive the true definition of success and business.

You can learn more about Ray and contact him at rayhilbert.com.

Thanks for Listening!

To share your thoughts:

  • Leave a comment in the comment section below
  • Share this episode on Twitter or Facebook

To help out the show:

  • Leave a review on iTunes. It's your best way to say thank you to our team.
  • Subscribe on iTunes
Click Here to Access the eCommerce Fast Track