An Interview with Laura Ries On How to Create a Visual Hammer

In her father Al Ries’ legendary marketing book, Positioning, Al talked about the importance of owning a word in your prospect’s mind.

Trouble is, humans are visual, so most often we need some kind of image to help us get to the word.

For example, what do you think of when I say Geico, Afflack, or Twitter? I’ll bet you just thought of a gecko, a duck, and a little blue bird, didn’t you?

My guest on the show today is Laura Ries, author of several marketing books (the latest of which is Visual Hammer) and co-founder of the consulting firm Ries & Ries (along with her father, Al Ries). Laura has appeared on CNN, Fox News, CNBC, CNN Headline, to name just a few.

In this interview, you are going to hear Laura and I talk about:

  • her new book Visual Hammer
  • what a visual hammer is and why it’s important
  • how to create your own hammer
  • how writing books has played a huge role in the growth of their consulting firm
  • her process for writing a book
  • how to use PR to help build your brand
  • why PR has become a replacement for advertising

And so much more…

Links Mentioned

Positioning by Al Ries
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Visual Hammer by Laura Ries
Ries Consulting

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Laura Ries

Laura 4 (9061)5x7Laura Ries is a leading branding strategist, bestselling author and television personality.

In 1994, Laura founded Ries & Ries with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy.

With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book, Visual Hammer was released in March 2012.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box to the Today Show. In addition, Laura writes her own popular blog and Twitter feed @lauraries.

Along with her husband and two sons, Laura is a resident of Atlanta, Georgia. Laura enjoys many outdoor activities such as horseback riding, swimming, triathlons, snow skiing.