Creating high quality content and then distributing it to your client’s websites and social media platforms is a time consuming process that involves a lot of moving parts.
It can also be a very profitable source of recurring revenue, if done efficiently.
KontentFlow is a brand new application that we’ve been developing for the last 6 months that makes it faster and easier for marketing agencies to create and distribute content to their clients’ blogs and social media accounts.
In this post, I’m going to give you a sneak peak at the software, as well as give you the opportunity to apply to be a part of our beta program.
See KontentFlow in Action
To help you understand the problems that KontentFlow has been designed to help you solve, we’ve created the three explanation videos below.
Overview of KontentFlow
In this first video, my partner Paul is going to give us an overview of the software.
In this video, Paul shares how KontentFlow helps you to significantly speed up the process of content creation.
Marketing Agency Owner’s View
Here Paul shows us KontentFlow from the perspective of the agency owner.
What Problem is This App Solving?
Approximately a year ago, I met an agency principal at an industry event and during our conversation, I asked him if he was creating blog content for his clients on an ongoing basis, for a retainer fee.
He smiled and said that his firm had 120 clients on retainer for exactly this.
Then I asked him how he managed it all.
His smile disappeared when he told me that it was all done with spreadsheets and email and it was a complete nightmare.
Content Marketing for Clients Has a Lot of Moving Parts
As I explained in a prior post, delivering ‘content marketing as a service’ to your clients is a wonderful way to increase your retainer income and position your firm as an indispensable partner to your clients.
It is also a way to dramatically increase the value of your agency. I know this because my last firm had $80,000 in monthly recurring revenue, and without this predictable stream of revenue, there is no way that the buyers of that firm would have paid me anywhere near the $1.2 million they did.
Obvious financial benefits aside, there is a snag you must consider- the logistics of managing it all.
If you have even 6 clients on retainer, you have the following ‘moving parts’ to efficiently manage:
- six editorial calendars
- at least 2 writers (depending on volume of content to be delivered)
- at least one account manager working for the agency
- at least one person per client who needs to approve content before it’s published
- at least six client websites
- 15 to 18 social media accounts
If you think about the workflow for a single piece of content, it goes something like this:
- Determine topic
- Assign to writer
- Perform keyword research
- Perform general research on topic
- Write article
- Send to account manager for review
- Send to client for review
- Publish to client’s site
- Promote on social channels
- Measure content’s impact on traffic and sharing
That’s ten steps for just one blog post for just one client.
Remember the guy with 120 clients? Each of them want at least one post per week. Can you see why managing this with spreadsheets and email just doesn’t cut it?
Due to the logistical issues involved, if you don’t have a well-defined process in place, supported by software, the management burden of this service offering can get pretty intense as the number of clients you serve increases – possibly resulting in a very negative impact on profitability.
Fortunately, we have a solution for you.
KontentFlow: Content Marketing Software for Marketing Agencies
Before we get into what the software does and how it works, I want to briefly address what it doesn’t do.
KontentFlow does not write content for you. It doesn’t scrape content, or do any other kind of spammy content creation you can think of.
Instead, what it does do is dramatically speed up the process of content creation, distribution, and promotion – while giving you an organized system to ensure that you can deliver your service efficiently and profitably.
If you run an agency and are creating blog and social content for multiple clients on an ongoing basis, KontentFlow is for you.
What Do You Think?
If you have questions about KontentFlow, please ask them in the comments below. I will personally read and reply to every comment.
If you’d like to use our software in your business, please apply to our beta program.
Apply to the Beta Program
We are now ready to launch our beta program and are accepting applications.
Initially, enrollment will be extremely limited to allow us to work very closely with our beta users. For this first round of beta, we are looking to work with agencies that already have at least 3 content marketing clients.
To apply, simply click the image below to be taken to the enrollment page.