Did you watch Steve Job’s 2007 iPhone launch presentation? It was the stuff of legend.
Sadly, when it comes to creating presentations, most people totally suck. They mash together a deck of slides full of bullet points and proceed to bore their audience to tears.
This is not the winning approach and if this sounds even remotely close to what you have done in the past, this interview is not to be missed…unless of course, you don’t mind giving lousy presentations.
In this episode of the Bright Ideas podcast, I’m joined by one of the leading presentation experts of our time, Nancy Duarte, CEO of Duarte, a 110-employee firm that creates presentations for some of the world’s leading brands.
When you listen to this episode, you are going to hear Nancy share with me:
- her most significant insights on how to create effective presentations that sell
- how to incorporate a story into your presentation (and why you will fail if you don’t)
- the #1 mistake that most people make when creating and delivering a presentation
- an analysis of Steve Job’s 2007 iPhone launch presentation and why it worked so well
- how to lay the groundwork for your next presentation
- how to brainstorm and organize your ideas
- how to ensure that you deliver a presentation that your audience will never forget
- why having a STAR moment is so important
And so much more…Great content marketing is made so much better by great content delivery. Learn from an expert how to make your delivery stellar.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Nancy Duarte
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her second book, spent nearly a year on Amazon’s top 100 business book bestsellers list.
Duarte, Inc. is the largest design firm in Silicon Valley, the 5th largest woman-owned employer, and made the 2012 Silicon Valley’s Fastest-Growing Private Companies list. Nancy has won several prestigious awards for communications and entrepreneurship and was recently honored in Watermark’s “Women Who Have Made Their Mark 2011” ceremony. She has been a speaker at a number of Fortune 500 companies and counts many more among her firm’s clientele. She also speaks at business schools and teaches classes at Stanford University several times a year.
Nancy has 20 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. She is the author of two award-winning books. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and it spent more than 300 days on Amazon’s top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. Her third book, released in the fall of 2012, is titled HBR Guide to Persuasive Presentations, which gives readers the tools and confidence they need to master public speaking.
Nancy has three grown children who walk in their destiny and a husband who has loved her for over 30 years. She has two grand-dogs, Bear and Necessity, and a grand-frog named Hubert.