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cliff2011

Digital Marketing Strategy: Cliff Ravenscraft on How to Use a Podcast to Attract New Clients

Would you like to discover a way to more easily attract new clients, expand your professional network, and have a lot of fun in the process?

Sound too good to be true? It’s not.

Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader (which is what content marketing is all about).

Consider this: in most any niche, you are competing with millions of other websites for attention. With a podcast, you are competing against only 200,000 podcasts in the entire iTunes store – most of which either suck, or aren’t updated regularly.

For the savvy marketer, this spells opportunity.

In this episode of the Bright Ideas podcast, I’m joined by fellow podcast producer Cliff Ravenscraft, founder of PodcastAnswerMan.com. Like me, Cliff is a marketer and avid podcaster. However, in Cliff’s case, his passion for and knowledge of podcasting is far beyond most, and that makes him an ideal guest to talk about a communications medium that we both love.

Listen to this episode to hear Cliff and I talk about:

  • how podcasting can be a very powerful business development tool
  • how to use podcasting to expand your professional network
  • how starting a podcast can help you to massively increase your reach and traffic to your site
  • why he started PodcastAnswerMan.com and how it changed his life
  • how his podcast earns him $20,000 to $50,000 a month
  • his biggest 3 Aha! moments from podcasting

Having now produced over 100 episodes myself, I cannot stress enough how much podcasting plays a role in my business. Thanks to the Bright Ideas podcast, my professional network is the best it has ever been. In just a few months, my show has gained a lot of traction in my niche, to the point where when I meet industry leaders at conferences, they say, “oh yeah, I’ve heard of you”. Trying to get this type of exposure by another means would be far more difficult, I can assure you.

Creating a podcast is incredibly easy and Cliff has put together a totally free guide which you can find at LearnHowToPodcast.com.

He also has a coaching program that sells out every quarter and he’s been kind enough to provide my audience with a $100 discount. To take advantage of his offer, just go to PodcastingAtoZ.com and enter ‘Trent’ as the promo code. If you find that this course is more than you need, you may also want to check out two key courses that Cliff offers: WordPress for Podcasters and Inside the Studio: Equipment Setup and Podcast Workflow Tutorial. Both can be found at http://podcastanswerman.com/products/.

Now that Apple has put the podcasting app onto the iPhone, listening to podcasts on the go has never been easier. Best of all, unlike consuming content in front of a computer, when your audience is driving, walking, working out, or training for their next marathon, they can listen to your show totally uninterrupted, and in this day of information overload, that is PRICELESS!

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

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About Cliff Ravenscraft

cliff2011

In January 2008, after 11 years in the field, Cliff left his career in insurance to pursue his passion for podcasting full-time.

Today, Cliff is proud to work as a podcast producer and as a Podcasting and New Media consultant/coach. He has produced more than 2,800 individual episodes of more than 20 different shows, and is effectively sharing his life and ministering to tens of thousands of people around the world.

Learn more about Cliff at podcastanswerman.com.

nancy-duarte-2

The Art and Science of Creating Great Presentations with Nancy Duarte

Did you watch Steve Job’s 2007 iPhone launch presentation? It was the stuff of legend.

Sadly, when it comes to creating presentations, most people totally suck. They mash together a deck of slides full of bullet points and proceed to bore their audience to tears.

This is not the winning approach and if this sounds even remotely close to what you have done in the past, this interview is not to be missed…unless of course, you don’t mind giving lousy presentations.

In this episode of the Bright Ideas podcast, I’m joined by one of the leading presentation experts of our time, Nancy Duarte, CEO of Duarte, a 110-employee firm that creates presentations for some of the world’s leading brands.

When you listen to this episode, you are going to hear Nancy share with me:

  • her most significant insights on how to create effective presentations that sell
  • how to incorporate a story into your presentation (and why you will fail if you don’t)
  • the #1 mistake that most people make when creating and delivering a presentation
  • an analysis of Steve Job’s 2007 iPhone launch presentation and why it worked so well
  • how to lay the groundwork for your next presentation
  • how to brainstorm and organize your ideas
  • how to ensure that you deliver a presentation that your audience will never forget
  • why having a STAR moment is so important

And so much more…Great content marketing is made so much better by great content delivery. Learn from an expert how to make your delivery stellar.

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

About Nancy Duarte

nancy-duarte-2Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her second book, spent nearly a year on Amazon’s top 100 business book bestsellers list.

Duarte, Inc. is the largest design firm in Silicon Valley, the 5th largest woman-owned employer, and made the 2012 Silicon Valley’s Fastest-Growing Private Companies list. Nancy has won several prestigious awards for communications and entrepreneurship and was recently honored in Watermark’s “Women Who Have Made Their Mark 2011” ceremony. She has been a speaker at a number of Fortune 500 companies and counts many more among her firm’s clientele. She also speaks at business schools and teaches classes at Stanford University several times a year.

Nancy has 20 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. She is the author of two award-winning books. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and it spent more than 300 days on Amazon’s top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. Her third book, released in the fall of 2012, is titled HBR Guide to Persuasive Presentations, which gives readers the tools and confidence they need to master public speaking.

Nancy has three grown children who walk in their destiny and a husband who has loved her for over 30 years. She has two grand-dogs, Bear and Necessity, and a grand-frog named Hubert.