BI 027: How to Turn Your Blog into a $250,000 Business with Marcus Sheridan
Originally, the ‘pool guy’ behind River Pools and Spas, Marcus has become well known for both his success as a inbound marketer (his pool company is a lead generation machine) as well as the guy behind the popular blog, The Sales Lion. Here’s a short summary of his achievements:
- Published 3 self-help books in 2001, 2003, and 2006
- Started my swimming pool company, River Pools and Spas in 2001
- Pool company grew to be one of the largest of its kind in the world (due to inbound marketing efforts and our incredibly popular swimming pool blog)
- Because of huge success teaching other pool professionals how to embrace inbound marketing, has become a very successful HubSpot Partner, training inbound marketers and companies everywhere how to find success.
- With an incredibly entertaining and educational style, Sheridan has become a highly sought after speaker for many marketing and business conferences globally.
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Our Chat Today
- why content marketing is such a big deal and how you are nuts if you don’t have a strategy in place
- how to turn your blog into the wikiepedia of your niche
- why understanding the content saturation index for your niche is so important
- how he built relationships with the key players in his niche
- how he transformed his blog into a money making machine that now earns over $250K a year
- how a 20 minute speech changed everything (and how he got the opportunity to speak at this event)
- what he did in his speech to blow the roof off
- what kind of clients he’s attracting
- what his sales cycle looks like
- how much they pay him
- how to build the speaking business into your business and the 3 different ways you can do it
- and so much more….