Would you like to discover the power of the information products business and how you can use it to generate revenue and/or leads?
Would you like to sell products to customers around the world and have those products delivered automatically so you can earn profits 24×7?
To help you discover how to use information products in your business, I interview Greg Rollett for this episode of the Bright Ideas Podcast.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
In this episode, I interview Greg Rollett, a Best Selling author, Marketing Expert, and the ProductPro.
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Here are some of the things you’ll discover in this episode:
How To Create Stunning Information Products with Greg Rollett
Creating Stunning Information Products That Generate Massive Revenue
If you’re like most of those considering creating information products, your dream of generating massive revenue will likely remain just that, a dream. Greg Rollett is one of the few people who has tons of experience in this area. He’s created hundreds of information products for both himself and his clients.
Through the course of this interview, he shares exactly what it will take for you to turn this dream into a reality. If you’re serious about generating quality information products, you do not want to miss this.
Listen now to hear expert advice on creating stunning information products.
It Begins With 5 Rules of Ambitious Marketing
Greg shares 5 Rules that you need to follow if you want to get the most from your marketing. Since your information product is part of your marketing strategy, you’ll want to begin by looking at the big picture.
You’ll hear Greg talk about how to take mediocre marketing and make it great. Greg shares questions to ask that will help you get to know your market better than anyone else, especially your competition.
Greg also outlines how important it is for your marketing to have immediate, measurable results, so that you can track how well you’re doing.
Listen to the show to hear Greg share more details on these and all of the 5 rules.
Greg’s Proven Product-Generation Formula
Once you have your overall plan in place, it’s time to create quality information products that will sell like hotcakes.
In the interview, Greg lets us in on the key to creating quality information products – having the right formula. Using a proven formula will keep you from wasting your time or spinning your wheels. Greg’s formula creates information products that people want to purchase, without taking a lot of time or effort on your part. Who wouldn’t want that?
Listen now for Greg’s proven product-generation formula.
Finding the Right Pricing for Your Product
How do you determine how much to charge for your information products? Does it ever make sense to give them away for free? How on earth can you get people to pay top dollar for information that they could find online for free?
Greg shares how you can tell if and when you should give away products for free. He also divulges how, using one of the 5 rules of ambitious marketing, you can get people to pay handsomely for your information product. The amazing thing is, these rules apply even if the information you’re sharing is readily available for free elsewhere!
Listen to the show for expert advice on pricing strategies for your information product.
Taking the Pain out of Finding Pain Points
One secret to developing information products that appeal to your clients and fly off the shelves is to make sure the products address the client’s real pain points.
This sounds simple but Greg shares examples that demonstrate that the pain points aren’t always what you think. And if you target the wrong pain point you can waste countless hours and dollars developing information products that no one wants to buy. Identifying the correct pain points up front can save you massive amounts of time and money.
You know you’ve found the pain points when you find out what keeps your clients up at night.
If you want to effectively and efficiently locate your clients’ pain points, listen to the show now.
Greg Rollett, the ProductPro, is a Best-Selling Author and online marketing expert who works with authors, experts, entertainers, entrepreneurs and business owners all over the world to help them share their knowledge and change the lives and businesses of others. After creating a successful string of his own educational products, Greg began helping others in the production and marketing of their own products.
Greg is a front runner in utilizing the power of social media, direct response marketing and customer education to drive new leads and convert those leads into long-standing customers and advocates.
Previous clients include Coca-Cola, Miller Lite, Warner Bros and Cash Money Records as well as hundreds of entrepreneurs and small business owners. Greg’s work has been featured on FOX News, ABC, NBC, CBS, the Daily Buzz and The Wall St. Journal. Greg has written for Mashable, the Huffington Post, AOL, AMEX’s Open Forum and more.
Greg loves to challenge the current business environments that constrain people to working 12-hour days during the best portions of their lives. By teaching them to leverage technology and the power of information Greg loves helping others create freedom businesses that allow them to generate income, make the world a better place and live a radically ambitious lifestyle in the process.
A former touring musician, Greg is a highly sought after speaker having appeared on stages with former Florida Gov. Charlie Crist, Chris Brogan, Brian Tracy, James Malinchak, Mike Koenigs and Nick Nanton as well as at events such as Affiliate Summit, The Best-Seller’s Summit, Putting America To Work and many other events across the country.