Digital Marketing Strategy: How Yvonne Halling Used Infusionsoft to Double Her Revenue in 12 Months

Do you ever look at tools or technology for your business and think, I would love to have it, but I can’t afford it?

Do you feel like you have what it takes to make your business grow, yet, growth is still eluding you, or you are working way to hard to get it?

If you answered yes to either of these questions, you are not alone.

In this episode of the Bright Ideas podcast, I’m joined by Yvonne Halling, owner of the Les Molyneux bed and breakfast in Champagne, France, and recent winner of Infusionsoft’s best in class for customer service award. After seeing that a B&B had been recognized by Infusionsoft for excellence, I just had to find out what Yvonne was doing that was so unique.

Don’t forget to check out our post Ontraport vs. Infusionsoft for comparisons and analysis.

In her and I’s discussion, you are going to hear us talk about:

  • how she doubled her revenue in just 12 months after beginning to use Infusionsoft
  • how she is using marketing automation to sell more to her guests once they’ve booked a room
  • how she is getting a top trip advisor rating from virtually every guest without having to take the time to ask
  • the ONLY two key activities that she now focuses on in her business
  • how her success lead her to create an entirely new business that provides coaching to other bed and breakfast owners
  • which two books radically altered her thinking a few years ago
  • how her new belief system is actually what lead to all the success she is experiencing
  • the content that she’s put on her site that has increased engagement with her clients exponentially
  • and so much more

It really doesn’t matter if you run a B&B or not, this interview is packed with golden nuggets that will benefit any entrepreneur who is struggling to do it all themselves.

Regardless of where you are at in the process of growing your own company, this interview is one you can’t afford to miss. Trust me.

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Yvonne Halling

I’m Yvonne Halling and I YvonneHalling run a Bed and Breakfast business.  I’m currently in the heart of the Champagne region of France, and I welcome people from all over the world, helping them to discover the hidden gems of Champagne.

I opened my B&B business in 2001, before the internet!  How life has changed since then.  If you’ve been in this business for any length of time, you’re sure to be able to relate to that.  And if you’re new to the business, then you won’t know what it was like back in the day when communication was much more limited.

I believe we are lucky to have witnessed the explosion of communication channels, which can only be a force for good.  If we embrace the changes, then we will see what great opportunities lie ahead for us all.

The Bed and Breakfast business is in a unique position now to embrace online technology and add value to our local communities in a way that simply wasn’t possible 10 or even 5 years ago.  My philosophy is that as we welcome more and more people from diverse walks of life, we have the chance to learn about and understand more human beings, bringing value to our own communities and theirs, through the sharing of our knowledge.

My business philosophy is simple:  I bring in the guests, which means that I buy more bread from the local baker, buy more meat from the local butcher, bring diners to the local restaurant, bring buyers of champagne to the local producers, bring clients to local attractions, bring employment to my cleaners, gardener and book-keeper, and give business to the local laundry service.  I buy local produce wherever possible, which supports local business, and for anyone who I trust and who has something valuable to offer, I offer their products for sale at the B&B.

This is simply how, I believe,  all businesses must operate in the 21st century, rather than the relentless quest for more and more profit.

And the funny thing is that as soon as I had adopted this philosophy, more and more profit came to me, like magic!