Bob Burg on The Five Laws of Stratospheric Success

Are you a go getter? Do you want more out of your life than you are currently achieving, but aren’t sure exactly what to change?

If you are, you are not alone.

In this episode of the Bright Ideas podcast my guest on the show today is Bob Burg, co-author of the best selling book, The Go Giver, a TheGo-Giverbook that I so thoroughly enjoyed that I bought 10 extra copies to give to all my closest friends. This was one of the better business books that I’ve ever read.

When you listen to this interview, you are going to discover:

  • The five stratospheric laws of success
  • The importance of each law with specific examples of how to implement it
  • How sales skills and techniques work in concert with the laws
  • How being an author has created huge opportunities for Bob
  • How he converts his site’s traffic into customers using Infusionsoft
  • How to use marketing automation to score your leads
  • How to use lead scoring to segment your list automatically

And so much more…

Links Mentioned

Mike Michalowicz interview

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Bob Burg

BurgHeadshot2010Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He has addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 250,000 copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is a founding and current board member of Club 100, a charitable organization focused on helping underprivileged local area youths. A lover of animals, he is a past member of the Board of Directors for Safe Harbor, which is the Humane Society of Jupiter, Florida.