Would you like to discover how to triple your sales, cut your marketing spending by 90% and work fewer hours – all at the same time?
Of course you would!
To discover how to one entrepreneur has done exactly that, I interview Janette Gleason in this episode of the Bright Ideas podcast.
When you listen to this interview, you will hear Janette and I discuss:
- how they nearly went out of business before finally getting their marketing systems on track
- what they changed with their marketing
- how automation using Infusionsoft plays a large role
- her 12 stage sales pipeline
- and so much more…
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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Here are some of the things you’ll discover in this episode:
How to Use Infusionsoft to Create a Laser Targeted Marketing Campaign that Cuts Down Marketing Costs by 90% while Tripling Revenue
An old adage that most entrepreneurs adhere to states that “Marketing always pays.” This is an oversimplification of how things really are. When entrepreneurs don’t know how to market their businesses, products and services efficiently, they tend to waste a lot of time, energy and financial resources that don’t quite increase revenue. Watch the episode to hear Janette talk about how she and her husband Joe cut their marketing budget down by a whopping 90% while tripling their revenue, all with the help of Infusionsoft.
Of course, there are always going to be some pitfalls. Janette and Joe experienced many during their first couple of years in business as they worked for free just to make ends meet. In 2008, they were already using Infusionsoft but they were not using it properly, to say the least. Janette recalls that in the beginning, they were using Infusionsoft as a glorified Rolodex. Janette took it upon herself to discover and take advantages of the many features of the software, and it was only three years later that she became a finalist of the Infusionsoft Ultimate Marketer Award. That’s a pretty impressive achievement.
Learn what Janette’s secret is and how she used the features and the capabilities of Infusionsoft to pull this off.
With the use of the automated systems that they have developed for their marketing processes, Janette and Joe brought their company to new heights. Back in 2008, they really didn’t know if they were going to stay in business long. The price of their old direct marketing strategy was already about $15,000 and growing but their revenue was shrinking. And, Joe’s commission had already been cut in half. This was about the time that they decided
that they needed to do things differently. They discovered email marketing and the full potential of Infusionsoft to solve their marketing dilemma.
With the automated system in place, they were able to slash their marketing costs from a staggering $15,000 to a very manageable $1,500. During the process, they not only cut down their marketing spending, they also tripled their revenue.
Janette describes her strategy in detail, and it’s clearly something that can be replicated by others.
Listen to this interview to learn how you too can cut down on marketing time and money.
Janette and Joe’s company, the Gleason Tax Advisory Group, now enjoys very healthy revenues from $200,000 up to the high 6 figure range. Janette credits their strategically targeted marketing. Listen to the show to discover her formula for an efficient and targeted marketing campaign.
She also reveals the life cycle of a lead within their financial consulting firm. She details how their firm treats their clients to build trust. Trust is the real key to success in this business, and the success of their business is proof that they are well trusted and even beloved by their clientele. Learn the little things that they do to add something special to their marketing campaign.
Listen to the show to discover how Janette and Joe get new clients and how they keep them loyal over time.
Janette details how they created the process that systematized all of their marketing. This system runs in autopilot, nurturing leads and communicating with clients on a consistent basis. This allows their company to stay in touch with leads and opportunities that would otherwise fall
through the cracks. If you are having a hard time keeping in touch with your leads, you’ll want to hear all the goods on creating a targeted, personal marketing system with far less time and effort.
Your clientele need to be treated well in order for them to want to continue to give you business. The Gleasons have perfected this with their uniquely effective marketing and referral methods. A box of brownies, a packet of ground coffee and a referral dinner party are all things that the Gleasons have incorporated in their marketing campaign, to excellent effect.
Listen as Janette explains how they managed to incorporate these clever and highly effective marketing strategies to boost their relationships with current clients and generate new clients in the process.
Classifying and segmenting your clientele is a crucial step to creating the best targeted marketing that will work wonders for your business. Before you can tag and segment your customers, you first need to solicit information from them. Listen as Janette describes her own method of collecting freely-given information from her clients. She then explains the tagging and segmenting procedures that help create a laser-targeted marketing campaign. In the end, Janette is clear that their products and services that are offered to the right people.
If you want to learn more about target marketing to your current clients, you’ll want to hear Janette’s experiences.
About Janette Gleason
Janette went to Augustana College and majored in Elementary Education and Spanish. She received the Sam’s Club “Teacher of the Year Award” and taught education professionals how to use technology in their classrooms. Janette stepped back from her teaching career to raise her children and to help her husband build his financial planning and tax preparation firm, where she is currently the Director of Marketing.
Janette had the honor of being a finalist in Infusionsoft’s Ultimate Marketer Contest 2011. Janette continues to share her success story by speaking at various events such as Infusionsoft’s Success Course, training events/webinars for service professionals, and national marketing conferences.
Before their new marketing system with Infusionsoft, Janette rarely saw her family because she and her husband Joe were just too busy with work. In her free time, she loves to scrapbook, sew, travel with her Joe, and spend time with their three young children.