Are you constantly thinking about how to grow your business?
Would you like to hear how one entrepreneur has been able to double her revenue without killing herself in the process?
To discover how to get more referrals, increase customer engagement, and improve business efficiency, I interview Samantha Bennett in this episode of the Bright Ideas podcast. When you listen, you are going to hear how Samantha used Infusionsoft in her business to achieve a 100% increase in revenue.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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Here are some of the things you’ll discover in this episode:
How to Increase Web Traffic with Marketing and Sales Automation via Infusionsoft
Samantha Bennett, an artist by nature, has created an online business that has gained her recognition in the world of online marketing. She was a finalist for the Infusion Ultimate Marketer Award in 2010. Her unique referral strategy has allowed her to boost her business by more than 10% in just four days. This level of growth for any business is almost unheard of, until now that is.
Listen to this episode to learn just what Samantha did to grow her business phenomenally in four days.
Emails are very much ingrained in the marketing strategies of any business. Your online business will either thrive or perish with how you manage to engage your customers through email. Samantha has developed her very own customer engagement strategy that has allowed her to achieve high levels of “open rates” on the emails that she sends.
Listen to the show to learn what Samantha wrote in her emails and just what she does to compel people to open them.
With the strategies that she has developed and employed herself, Samantha has managed to grow her earnings from $50,000 the previous year to well over 6 figures this year. She has even sent a single email that has generated $120,000 in revenue. These numbers are impressive. If you want to find out more about how Samantha increased her earnings, listen to the show and hear her explain her methods and her strategies.
Before her success as an online marketer and entrepreneur, she was predominantly an artist (writer, actress) with no real background on business and computers. Since she discovered that she had the knack for helping other artists out with their works, she has spent most of her time working on that aspect of her business. It is inspiring to hear what she has done to build her business with nothing but Infusionsoft and a strong desire to succeed.
Listen to the show to find out how Samantha started out with no savings and no training to create a thriving business one tiny step at a time.
Customer engagement and response is really crucial to the success and development of a brand or business. When you send out emails to your target customers, you want them to respond positively by having them click to your site or sales page, having them forward the email to their friends or even having them refer your site or offers to their friends. Listen to the show to find out how Samantha got an avalanche of response to her emails.
If you are running and marketing an online business, it goes without saying that you need to market to people who are interested or who will be interested in what you are offering. Samantha has successfully done this with the help of a customer database management system, in her case Infusionsoft. Listen to the show and learn just how she automated a system that kept her emails out of the trash bin allowing her to get a high open rate and response rate.
With all the distractions in today’s modern world, a typical person or potential customer will usually forget your business in 36 hours. Your goal as an entrepreneur then is to maintain your potential customers’ attention long enough to create a relationship.
Listen to this episode to learn what Samantha does in this crucial time period to create a lasting relationship with her potential customers.
Many online entrepreneurs think that it is mainly a numbers game. They think that the size of the mailing list alone is enough to ensure success. Samantha knows through experience that this is not the case. She has found a way to gain more targeted potential customers and increase her conversion rate by over 100%.
Business is a relationship between the entrepreneur and the clientele. It is your responsibility as business owner to keep a relationship going with your clientele. Samantha shares her views on this relationship and her thoughts on just what it takes to be a successful marketer and communicator.
Samantha is a great communicator and artist. In the interview, she shares how she acquires leads easily and build lasting relationships in ways that encourage referrals. Listen to the show to learn more about her highly effective super referral strategy that allowed her to grow her business by 10% in 4 days.
As a bonus, Samantha also generously shares a piece of advice that has allowed her and many of her students to achieve jaw-dropping results with their art and other projects.
Listen to the episode to learn Samantha’s best secrets.
About Samantha Bennett
Originally from Chicago, Samantha Bennett is a writer, actor, teacher and creativity/productivity specialist who has counseled hundreds of artists on their way to success.
The author of the surprisingly popular book of poems, “By The Way, You Look Really Great Today,” Samantha is currently writing “The Organized Artist Book: A Success Book For Creative People Who Want To Be More Organized And Organized People Who’d Like To Be More Creative.”