Advanced Tactics for Content Marketing and Lead Generation with Nathan Yerian


Nathan Yerian is a co-founder of Adhere Creative, a marketing agency started at a kitchen table by Nathan and 2 other founders. Adhere Creative is now a 7 figure a year and agency with a nice roster of clients that pay monthly retainers.

If you want to learn how to build an agency like Nathan’s, this podcast is for you. In particular, we talk in detail about three of Nathan’s strategy for attracting leads.

One strategy is content marketing and we discuss specific questions as to how Nathan makes certain he gets the right content promoted in the right way so the right people read it.

We also talk about how Adhere syndicates their content and the types of conversation they have when a lead becomes sales qualified. They get them on retainer from Day One!

Listen now and you’ll hear Nathan and I talk about:

  • (04:00) Introduction
  • (05:20) Why did you pick Adhere for the name?
  • (06:00) How much revenue did you do in year one?
  • (09:30) What is your background in business?
  • (13:00) Where did you attract your first few clients?
  • (14:00) How has the type of client you work with changed?
  • (16:40) Please describe how you managed your retainer relationship
  • (20:00) What size of company do you target?
  • (23:00) How do you generate leads?
  • (34:00) How are you using twitter to promote your content?
  • (36:40) How does content syndication play a role in your content promotion?
  • (39:00) How do you handle the very first call with a prospect?
  • (44:00) Please describe what you mean by a marketing platform
  • (46:00) When does your relationship transition from free advice to paid work?
  • (48:40) Do your clients sign on for a retainer from day 1?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Nathan Yerian

Nathan-YerianDirector of Strategy at inbound marketing agency, Adhere Creative, Nathan is responsible for the strategic direction of client campaigns. Nathan challenges his team and his clients to step far outside of traditional practices to breathe a creative life into a brand. The best clients for Nathan and Adhere Creative are those who are most willing to listen. While away from the office, Nathan enjoys traveling like a Roman, experiencing unique foods, craft beers and an engaging conversation with a stranger, soon turned friend.