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Building a successful marketing blog is no easy task because there is a LOT of competition. Building a software company that sells software for a monthly fee is even harder. Have success with on or both of these endeavors and you are on your way to one heck of an exciting entrepreneurial adventure! In this […]
As the host of Bright Ideas, I get to interview a lot of very successful people and every time I do I have one goal: to totally knock your socks off. I want the interview to be so good that you just can’t help but tell everyone you know about it. Today’s interview with Viveka […]
Are you looking for ways to increase the return on your content marketing investment? Would you like to discover actionable tactics that you can immediately put into use in your business? Stephen Woessner has helped thousands of clients over the course of 20 years, and he’s collected enough data to be able to confidently predict […]
If you aren’t the boss and your company is not yet actively engaged in content marketing, chances are you are going to need to convince someone higher up the chain that this newfangled “content marketing stuff” is actually worth the time and investment. For the folks that speak “ROI”, this guide from Eloqua will likely […]
How much of an impact do you think it would have on your business if you had a steady supply of qualified leads for your products and services? Now imagine that you didn’t have to pay for advertising to attract all those leads. Seem like a pipe dream? It’s not. It’s actually the natural result […]
Content marketing is all the rage these days, but have you given thought to developing a strategy for your content? Do you know how to create content that your audience will find valuable enough to share? Do you know how to measure what is working with your content marketing? In this episode of the Bright […]
Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team. In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination […]
How would you like a social media tool that gives you a broad audience reach? Would it be valuable to be able to share your content on a site where users are eager to browse, discover, and learn new things? That site would be Pinterest, and if you’re not already using it for your business, […]
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