How would you like a social media tool that gives you a broad audience reach? Would it be valuable to be able to share your content on a site where users are eager to browse, discover, and learn new things?
That site would be Pinterest, and if you’re not already using it for your business, you’re likely missing out. In this podcast, Pinterest expert Jessica Rhodes shares why Pinterest can be so useful for business, as well as how to best use the site to your advantage.
I got a lot of great tips from my conversation with Jessica and was able to implement a Pinterest sharing strategy immediately after we talked.
(Of course, Pinterest is just one form of social media you can successfully leverage for your business. Check out our past interviews from Twitter expert Mark Schaefer and LinkedIn expert Viveka von Rosen for ideas specific to those sites.)
Listen now and you’ll hear Jessica and I talk about:
- (02:30) Introduction
- (03:30) Why Pinterest is so important for marketers
- (08:00) How to start developing a following on Pinterest
- (11:00) How to get started pinning images
- (13:00) What makes an image pinnable?
- (15:00) How to make your pins stand out
- (16:30) How infographics can be leveraged on Pinterest to increase attention
- (18:20) Common mistakes made by pinners
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Jessica Rhodes
After graduating from Temple University with a degree in Communications, Jessica spent 3 years leading a team of door to door non-profit fundraisers. With a goal to be a stay at home mom to her son, Nathan, Jessica founded Entrepreneur Support Services, parent company to Interview Connections.com.
Jessica and her team help busy entrepreneurs leverage the power of social media marketing to drive more traffic to their websites. With the launch of Interview Connections.com, Jessica helps motivated podcast hosts book outstanding guests on their shows.