Digital Marketing Strategy:Mark Schaefer on How to Expand Your Professional Network with Twitter

Would you like to be able to significantly expand your professional network without having to attend all those awkward networking events?

Do you enjoy helping other people?

Did you know that Twitter is a tool that can help you accomplish both of these objectives?

Not so long ago, I used to absolutely despise Twitter. I thought it was by far the dumbest thing ever invented, and, for the life of me, I couldn’t figure out why it was so popular. Thankfully, I have discovered the error of my ways and Twitter has become an extremely valuable business tool for me.

In this episode of the Bright Ideas podcast, I’m joined by Mark Schaefer of Schaefer Marketing Solutions and author of the best selling book, The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. I recently had the pleasure of hearing Mark speak about the business benefits of Twitter and I learned a great deal. In today’s episode, I’m going to get Mark to share with us why Twitter is a far more powerful tool that you realize, and how you can take advantage of it.

Listen to this interview and you will learn:

  • the 3 main business benefits of Twitter
  • the types of content that you should share
  • how to target relevant people and establish meaningful connections
  • how to really grow your network with authentic helpfulness
  • 2 critical steps to use to begin building your network
  • 2 of the biggest mistakes that people make with Twitter when they first start out
  • the 2 types of ROI for Twitter and why one is so much more valuable than the other
  • software tools and resources to increase Twitter effectiveness and save you time

And so much more…

Links Mentioned
Tweetbot (now Social Defender)

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Mark Schaefer

MarkShaeferMark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents.  He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April.  He is the author of three best-selling marketing books, Return On InfluenceBorn to Blog, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” book of 2012.

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, New Media Expo, National Economic Development Association, and National Association of State CIOs. Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions.

Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNBC, and the CBS NEWS. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.