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Digital Marketing Strategy: Jason Weisenthal on How He Grew Wallmonkeys.com into a 7-figure Etailer in Just 2 Years

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Jason Weisenthal is a successful entrepreneur in every sense of the word. He came upon a product that he couldn’t find in the marketplace and went on to create a business to provide that product.

In just 24 months, Jason grew Wallmonkeys.com into a 7-figure online business. He shares with us many of the secrets to his success right from the beginning.

Like almost every entrepreneur, Jason’s journey was not smooth sailing. He also made a lot of mistakes, and he’s generous enough to share those with us as well, including the biggest mistake he made.

(If you want to learn from other others who have started from scratch, check out all our posts relevant to startups.)

Listen now and you’ll hear Jason and I talk about:

  • (03:25) Introduction
  • (04:00) Overview of what their business is and results achieved
  • (05:55) How he came up with the idea
  • (10:55) An overview of his big mistake (not having images)
  • (13:05) How they started to get traction with customers
  • (15:00) How they built the website
  • (16:45) Overview of their initial paid advertising
  • (21:25) Overview of mistakes that he’d make to this point
  • (22:55) How he negotiated deals for content
  • (25:55) Overview of how they have optimized shipping
  • (28:00) How they are managing technology support
  • (31:00) How they’ve used Shipworks to automate
  • (32:00) How they are leveraging their email list
  • (33:00) Overview of advice for new entrepreneurs

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Jason Weisenthal

 

JasonWeisenthalLike so many entrepreneurs before him, Jason Weisenthal, Founder/CEO of Wallmonkeys, conceived of his latest business after searching high and low for a product that wasn’t out there: custom wall decals made from photos of his kids playing sports – a personalized alternative to the cookie-cutter images of professional athletes that were already available.

Just a few years after launching Wallmonkeys in 2008, Weisenthal has grown it into the world’s largest library of print-on-demand wall graphics, offering everything from fine art and cityscapes to – of course – custom decals of your child sliding into home.

Growing up in New Jersey, Weisenthal spent his weekends working in his father’s shoe shop. After earning a degree in business management from Towson University, he soon took over a different shoe store, transforming it from a struggling business into a million-dollar company in just six years.

In founding Wallmonkeys, Weisenthal had to educate himself in printing, graphic design, e-commerce, and marketing. “I’ve always been too stubborn to fail,” he explains. “If I don’t have the answer, I’ll track down someone who does.”

This combination of business savvy, intelligence, and grit has paid off. Wallmonkeys has generated enormous demand for products that, just a few years ago, didn’t exist. “It was only when I learned to adapt, improve and evolve my business around the customer that the sales finally came,” he says.

Weisenthal lives in Olney, Maryland with his wife Andrea and their two children Rachel and Zachary.