This is Part 1 of my 5-Part Series on Increasing Your Twitter Promotion.
Honestly, I used to hate Twitter, partly because I never understood how to use the thing. Now, my website’s number 1 source of social traffic is Twitter. It is an integral part of my digital marketing strategy.
I want to touch on a few key points on how to leverage Twitter for your business. Take a quick listen to this episode where I discuss:
- Benefits of Using Twitter
- Including a Customized Tweet Button on Every Page
- How to Add the Share Button to Your Page
- What to Tweet
I hope this gives you more ideas on how to effectively use Twitter.
The next 4 posts in this series will give more easy to use tips to continue to grow your referrals from Twitter. Subscribe now so you won’t miss out.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
Hey there Bright Idea Hunters!
Welcome back to another episode of the BrightIdeas podcast. I’m your host Trent Dyrsmid and this is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their business.
If you’re an entrepreneur looking for proven tactics and strategies to help you increase traffic, increase conversions and ultimately increase your profits. Well, my friends, you are in the right place. In this episode we are going to tie–this is actually part one of a five parts series of new episode that I’m doing. These are episodes in bite sized chunks, so we have only 5 minutes but you wanted a pick up a golden nugget these new short episodes are going to help you to do just that. This is part one of five part series on five ways to increase your twitter promotion.
So, why am I talking about this? Well, twitter for me is actually my number one source of social traffic. I use to hate twitter cause I don’t understand how the heck to use the darn thing. That was the long time ago and since then I’ve learned a great deal and I continue to learn a great deal. So, in this episode I’m going to give you a tip, the first of five, on how you can do that.
Now before we get to that, just really one very quick announcement– two announcements I should say, excuse me.
This is your first time listening to the show and your listening on a mobile device and you like to get notifications of future episodes, please make sure and text the word podcast to the number 96000 and something very cool happen on your phone and if you want to know how to do that, I have got just send me an email on what you know and probably will have a post at some point it’ll explain how I do it. Second of all, if you are looking for a blueprint to use digital marketing, it’s a combination of content marketing and marketing automation to improve your business.
I have written a book, and it’s called a digital marketing handbook and you can get a free chapter by going to brightideas.co/book.
Alright so let’s jump in to today’s episode with tip number one: which is to include a customized tweet button on every single page of your products. So, why do you want to do that? First of all, one of the great thing about twitter is, it is super frictionless. I mean by frictionless, is it makes a very, very easy for people to do. So the propensity to do it, of course, goes up and when that happens when you get a whole bunch of people doing something that is really, really easy to do, the aggregate effect of that you can significantly increase the buzz for your product, or your event, or particular posters, whatever it is whatever page you would like to draw more attention to. So, it’s actually very, very easy to do. The very first thing you need to do is create a custom twitter share button and the way that you do that is you go to about.twitter.com/resources/buttons and when you do, you will see that there are 4 types of buttons there. One shares a link, one is follow, one is hash tag and one is mentioned. So in this case you would want to use the share a link button.
So, pick that one and then there’s some button options that you need to configure and I’ll include the screen shot in this episode so when you get there you are going to see there is a share URL. So if you going to spread this button all over your site it will give the page title and the page URL of whatever page that twitter button is on. But in this case we don’t want to do that, we want to promote one particular page. So you need to specify the URL of the particular page that you want to use. Then, the next thing is the tweet text and you can either write something in there or you can choose to use the title of the page – that is entirely up to you.
If you want to have a “@” notification come to you put your username in, and then most importantly you also want to include a hash tag.
Now, in case you don’t know a hash tag is (because I didn’t when I first got on twitter), it’s a way that people search for information. So, one of the topics that I talked about is Infusionsoft.
For example, if I was talking; doing a tweet, composing a tweet about Infusionsoft, I would instead of just writing the word infusionsoft; I would write #Infusionsoft and what that allows people to do is often times more advanced twitter users will be searching for a hash tag. So somebody wants to know about infusionsoft for example, they would see that hash tag. They could search for any tweets that have that hashtags and they would see list of them. Now in this case you want to create your own custom hash tag and there’s a very, very specific reason for that which I’m going to get into in part two of the series.
So that’s it for now like I said it’s just about to tell you how to get to the show notes in the screen shots so will finish up here.
Alright, to get to the show notes for this episode go to brightideas.co/109. If you really enjoy this episode please do me a small favor head over to brightideas.co/love where there is a pre-populated tweet that you can automatically send-out.
That’s it for this episode I’m your host Trent Dyrsmid.
Be sure and tune in to the very next episode and if you want to receive to get part two of this series its five part series and mention at the beginning and if you want to make sure you get email modification at that just go to brightideas.co and go ahead and become a subscriber and you will definitely get notifications of this and future episodes so thank you so much for tuning in its been my pleasure. I’ll see you again soon. Take care.
- Sarah Goliger on How to Leverage Twitter for Lead Generation
- Mark Schaefer on Expanding Your Professional Network With Twitter
- How Michael Gass Gets 30,000 Visitors a Month