As I have written about many times before, one of the really terrific things about having a podcast is that it is an extremely powerful tool for networking. Thanks to my podcast, my professional network has never been better – and the best part is that I don’t have to fly to conferences to expand it.
Just a few minutes ago I got off the phone with Michael Gass – a past guest on my show – and we talked about the promotional part of his digital marketing strategy. Since interviewing Michael some months ago, he and I have started to get to know each other a bit and I have quite enjoyed my interactions with him. Had it not been for my podcast, it’s unlikely that Michael and I would ever have crossed paths; much less become the business-friends that we now are.
Michael runs a blog called Fuel Line that is very popular with ad agencies. After reading one of my most recent blog posts, Michael emailed me to offer to help me with some ideas on how I could further increase traffic to my blog.
As I am always looking for ways to increase my traffic, I was very happy to take Michael up on his offer.
Michael Gets 35,000 Monthly Visitors
Michael has been blogging for quite a number of years now and his site receives between 30,000 and 35,000 visitors a month. Currently my site is getting around 10,000 visitors a month, so I was very sure that the advice that Michael was going to give me would be worth listening to.
Rather than keep Michael’s advice to myself, I thought it would be a good idea to go ahead and write this quick blog post to share his ideas with my audience as well. I hope you enjoy them!
If you have questions or comments about the ideas that Michael shared with me, please make sure and use the comments down below so that we can start a mini-mastermind on how to promote our blogs and generate more traffic.
Below is a list of all the tools that Michael told me about, along with his advice on how to use each one of them
SocialOomph is a tool that he uses to promote his content across a variety of social networks including Twitter, Facebook, and LinkedIn.
Michael told me that he has around 800 posts on his blog and he uses social to regularly promote about 250 to 300 of his best posts. To do this, he creates a spreadsheet with the blog post titles and URLs and then uploads that spreadsheet to SocialOomph.
He creates a schedule that shares one of his posts every other hour from 3 AM to midnight every single day from Monday to Friday. He told me that this schedule matches the work schedule of his target audience around the world.
To create a spreadsheet he pastes the post title and the URL on one line with just a space between the two of them.
The main thing to understand about how Michael is using social is that he does not use it to promote his latest posts; instead he uses it to continuously promote his best posts. To promote his latest posts he uses HootSuite Pro.
HootSuite is another tool that allows you to promote your content across a wide variety of social networks and is one that I currently use. Unlike Michael I have been using only HootSuite Pro to promote both my new posts and my past posts on an ongoing basis.
In Michael’s case, whenever he publishes a new post he uses HootSuite Pro to promote his new post three times per day for a week. After the week is complete, he then stops using HootSuite to promote that post and adds it to his spreadsheet that gets uploaded to SocialOomph.
Michael told me that he has had very good success using StumbleUpon to promote his new posts. He didn’t say that there was anything particular about how he used it, other than to say that it was a part of his promotion strategy. I am already using StumbleUpon, and in terms of social networks that are sending traffic to my site, StumbleUpon ranks fifth behind Twitter, Facebook, LinkedIn, and mobile Facebook.
Michael is a very big advocate of Twitter and tells me that he gets a lot of traffic from it. In checking his account I see that he has 64,633 followers. He tells me that he used to use a tool called TweetAdder her to build this following however; over time, that tool has lost a great deal of its effectiveness.
He is now using a tool called ManageFlitter. ManagerFlitter has a free version and a paid version. Michael is using the paid version. He recommends following no more than 100 people per day and then he sets the program to wait for about three days and then unfollows anyone that doesn’t follow him back.
He tells me that you can build a very targeted following (which leads to traffic!) by following people who are influential in your niche, and then by following those that follow that person.
I’m sure that some folks think that using automation to build your Twitter following is something of a gray hat tactic, however, as it is a strategy that is working very well well for Michael, I did not want to excluded from this post. Plus, it’s a strategy that I intend to test for myself.
I should also add that as of right now, I have only 2,470 followers and Twitter is my #1 source of social referral traffic, so I can only imagine how much more traffic I’d receive it I had 60,000 followers like Michael does.
Another past guest of mine, Casey Graham, founder of The Rocket Company, told me that Twitter has, by far, been the biggest source of his traffic as well.
Blog Post Syndication
As I have been having very good luck by syndicating my content other blogs, I suggested to Michael that we each pick a post from each other’s blog to publish our own blogs. Seeing the results that I had achieved with syndicating content like this, Michael was very open to the idea and so we are going to trade posts here in the very near future.
Michael has some concerns about potential duplicate content penalties so that he said he’s going to keep a close eye on this, and if there is no noticeable drop in SEO traffic (his largest source), were going to begin syndicating content to each other’s blogs on a more regular basis.
I strongly encourage that you build relationships with other bloggers and begin to do the same.
To do this, you can either get to know someone like I have done and then send each other the raw HTML for publication on each other’s blog, or you can use a service like Repost or Triberr. Both Repost and Triberr make it very easy for other people to publish your content to their blog with only the click of a mouse.
Both services are free and quite easy to use. In fact, if you like this article will notice that there is a repost button up at the top so you can easily repost it to your blog.
- Use SocialOomph to manage promotion for your best posts on an ongoing basis
- Use HootSuite to promote your new posts for the first week after they have been published
- Used StumbleUpon to attract a new audience to your blog
- Use ManageFlitter to rapidly grow your Twitter following
- Syndicate your content to other people’s blogs to expand your audience
Aggressive content promotion is something that I have really only started to do myself in the last 30 days or so, and as I wrote about in a recent traffic report, the results that I have been able to achieve in a very short period of time have been nothing short of amazing.
At the time that I published my traffic report, I reported a 68.57% month-over-month increase in traffic. Since then, my traffic has continued to climb and is now about three times the amount that it was prior to my implementing the strategies that I outlined in my post.
If content marketing is a strategy that you want to make use of in your business and your looking to achieve significant results in the shortest period of time that I would encourage you to get on the VIP list for my new book. When you do, you’re going to receive a free chapter, which (conveniently enough) is the chapter on content promotion. Plus, as a VIP, you will be eligible for a 25% discount on the book on the day that the book is released.