Are you looking for a way to quickly build a list of qualified buyers for premium WordPress plugins?
Would you like to discover a method for building a software product that does not require you to be a programmer?
To discover how to build a WordPress Plug-in AND hear how my guest brought in over $100,000 in just 90 days, I interview Travis Ketchum for this episode of the Bright Ideas Podcast.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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Here are some of the things you’ll discover in this episode:
How To Build a WordPress Plug-in and Earn $100,000
In this episode, Travis shares with us exactly how he created his own widely successful software products without knowing how to write a lick of code. Travis will tells us about what he did to make his first software launch a massive success.
In Travis’ own words, he went from working his tail off to earning “exponentially more money for the same amount of time and less stress”.
You’ll hear Travis discuss the software development process, his marketing plan, and how he recruited a super-affiliate to help him ensure his launch was a huge hit.
Listen to Travis outline the step by step process he went through to make this happen.
What Makes Him an Expert
After a small launch to his own mailing list, Travis debuted his software as a WSO. In his very first WSO release, he attained ‘WSO of the day’. There is an extremely high level of competition for WSOs, so this was quite an accomplishment – in addition to having a product that people want to buy, there are so many details to get right.
Travis not only got it right, but he also brought in over $100,000 in his first 90 days and added 2,000 new customers to his list.
If you don’t yet know what a WSO is, you’ll hear how you can use them to generate revenue and build your list.
Software Development Made Easy
You’ll hear Travis talk about the development process, the exact psychology that goes behind software development, and how he arrived at the decision that he needed to create a software product.
Travis shares what you need to consider to make certain your product will be a big hit. He provides a list of questions that you’ll want to ask even before the first line of code is written.
Next, Travis imparts his process he uses to outline his idea and convey it do a developer. It’s so simple that you may not believe how quickly his developer was able to go from concept to final product!
Listen to the show to find out more about software development for the non software developer.
What Travis Did Very Right (& Very Wrong)
Travis reveals how he gained instant credibility with customers who had never before been exposed to him or his brand. This was a key component that enabled him to land so many new customers in such a short period of time, and was something that Travis did very right as he sold his software.
I also asked Travis for the #1 mistake people make when they’re going to create software. Hear Travis share a story about a huge product development mistake that bit him in the butt, but turned out to be a valuable lesson for him and us. Once he corrected his mistake, he was able to create a product that sold like hotcakes.
This one lesson will help you manage expectations and will create a better product, much more quickly than you might expect.
If you’d like to save money, time and frustration, listen to the show now.
I’m into marketing, but I have a sense a humor and very particular way of doing things.
I don’t settle.
Currently located in Seattle, WA and having attended Washington State University (whose Entrepreneurship program is notably & consistently in the top 10), I’m surrounded by motivated geek culture that inspires me every single day.
This is after all the land of Microsoft, Amazon, too much caffeine and the great outdoors.
I do my best to “do right” by the clients I work with & the people I hire.
Feel free to ask anyone I’ve done considerable work with before – they will tell you the same.
More important than being featured or mentioned across some of the top blogs and websites in my field, I just want to make cool things and help people do the same.