If you are a CMO or CEO of an organization that hasn’t yet fully embraced digital marketing, you will learn a lot. Hear what Rishi focused on in the beginning and how they shifted their culture to embrace digital marketing.
What are a few other highlights? We talk about how the buyer’s journey has really changed in the last few years and how content marketing plays a role in that. Rishi also shares some best practices for lead segmentation.
https://brightideas.co/wp-content/uploads/2015/02/rishi-dave.jpg7202200Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2015-02-16 06:00:002020-09-21 04:01:14CMO Rishi Dave on Dun & Bradstreet’s Digital Marketing Transformation
John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express.
Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. Then we investigate their conversion process and the extensive multi-step test they conducted on how customers enter their software trial program.
This interview serves as an in-depth case study on detailed conversion optimization testing. It’s an area I’ve never explored in depth with a guest before and is full of great information.
Focus on how they drove traffic and how they maximized conversions. If you are with a SaaS company the issues discussed in this interview will be near and dear to your heart. Regardless, any company that wants to maximize traffic and conversion can pick up some great tips.
https://brightideas.co/wp-content/uploads/2015/02/John-Hurley-1.jpg7202200Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2015-02-02 06:00:112020-09-21 03:29:44Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions
Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound marketing and the HubSpot tool.
In this interview, Tom shares at length what they did to grow their blog from 3,000 visitors per month – 2000 of which was from paid traffic – to over 70,000 visitors per month, with almost no paid traffic.
https://brightideas.co/wp-content/uploads/2015/01/Tom-Schwab.jpg7202200Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2015-01-05 06:00:422020-09-21 02:44:38Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly Visitors
Our guest today is Dan Moyle. Dan is in charge of marketing over at AmeriFirst Mortgage. Dan knows how to succeed with inbound marketing in a ‘boring’ industry.
If you are in an industry that many would consider ‘boring’, and you’re not sure how you could possibly come up with enough to write about, this interview is for you. Dan shares the strategy he’s used at AmeriFirst to produce a lot of content that has produced fantastic results.
In this interview we’ll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K.
We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear the results, you will be stunned at how much of an impact inbound marketing has had on their business.
Krista will also explain to us how they got started, some of their mistakes, how to create an effective inbound marketing campaign, and the major pivot that had a dramatic impact on their results. If you are looking for a proven success story from a company that sells relatively technical products in a “boring” industry then get ready to take notes. Don’t miss the golden nuggets on:
How to be helpful instead of ‘us’ focused.
How to create content from customer questions.
Why getting buy in is critical.
How content breaks down barriers between departments.
https://brightideas.co/wp-content/uploads/2013/12/krista-kotrla-interview_0.jpg300690Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2014-11-20 06:00:102020-09-18 03:42:55Inbound Marketing: How Block Imaging Increased Sales by $9 Million
Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traffic has grown from 250,000 visitors per month to over 3 million visitors per month.
In this interview you will hear Amanda explain a couple of really important things that you need to understand if you haven’t started inbound marketing or haven’t yet found success with it. We discuss the importance of buyer personas, how to figure out what to write about, and how to get eyeballs on the content.
The Cleveland Clinic has put a huge amount of focus on Facebook and made a significant investment in building their following there. If you want to learn how to maximize reach and increase blog traffic with Facebook, listen closely!
https://brightideas.co/wp-content/uploads/2014/11/Amanda-Todorovich.jpg7202200Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2014-11-17 06:00:392020-09-18 03:37:48How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months
In this interview Amanda Nelson shares 10 tips for managing a successful blog. Amanda Nelson is the Director of Marketing for Ringlead.com, a data quality platform for major CRM and marketing automation platforms. In her previous position as content manager for Salesforce.com, Amanda took the Salesforce.com corporate blog from 80,000 visitors per month to 340,000 visitors per month in just one year.
These tips worked at Salesforce and are working at RingLead, so whether you are a smaller company or a large one, these strategies will work very well for you if you implement them the same way Amanda did.
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
Leave some feedback:
What should I talk about next? Please let me know on Facebook or in the comments below.
If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/21
About Amanda Nelson
Amanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson.
https://brightideas.co/wp-content/uploads/2014/11/Amanda-Nelson.jpg7202200Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2014-11-06 06:00:392020-09-18 03:10:35How Salesforce.com Increased Blog Traffic 310%
Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales – and unsurprisingly started making a lot more of them! If you’re not making enough sales in your business, you’ll definitely want to listen in on this interview.
He also shares his business model, including how he gets his Fortune 100 clients, and as well offers specific advice for entrepreneurs (listen in on his particularly great 3 step process that all entrepreneurs would benefit from).
Listen now and you’ll hear Chris and I talk about:
(01:10) Introductions
(06:00) Tell us about your business model
(07:15) How did you get started?
(10:30) How did you get Fortune 100 clients?
(13:24) What is the difference between an Audience and a Community?
(16:30) What advice would you give to new entrepreneurs?
(19:00) Can you expand on your 3 step process?
(25:00) What are some of the pitfalls and challenges?
(26:00) What advice would you give to people who haven’t transitioned yet?
(30:00) How does fear and ego play a role in failure and success?
(35:00) How has your involvement with Visalus impacted your education?
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
Leave some feedback:
What should I talk about next? Please let me know on Facebook or in the comments below.
If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/16
About Chris Brogan
Chris Brogan is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.
Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
https://brightideas.co/wp-content/uploads/2014/10/Chris-Brogan.jpg7202200Trent Dyrsmidhttps://brightideas.co/wp-content/uploads/2020/06/Bright-Ideas-logo-1030x255.pngTrent Dyrsmid2014-10-06 06:00:042020-09-17 04:55:31Chris Brogan’s Proven Game Plan for Entrepreneurial Success
Marketers are always searching for new ways to achieve better campaign results and deliver better ROI for their efforts. The business evolves on a near daily basis, which can make it difficult for marketing teams to reach these goals. Luckily there is something that marketers can use to help their programs run a little smoother while at the same time collecting valuable customer intelligence.
Marketing automation is strategy and software that allows marketers to find and nurture contacts with personalized content streams. This customized content helps to convert visitors into leads and leads into paying customers.
A company can use marketing automation software for all parts of the marketing funnel, not just at the purchasing stage. Leads should be nurtured at every stage, including post-purchase as customer retention and loyalty is crucial in growing a business.
Without marketing automation the process of following up with individual customers and offering an exceptional experience can seem almost impossible, especially for large businesses with vast customer bases. Research from The Annuitas Group found that there is a 451% growth in qualified leads for companies that take advantage of marketing automation software.
With numbers like those, it can be very tempting to make the switch to automation. Here are a few ways to achieve a successful and efficient strategy through marketing automation.
Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic.
TrackMaven provides competitive intelligence for digital marketers. They look at all the content that marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition.
Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process.
Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes!
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The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
Amanda Nelson is Director of Marketing at 
