How to Use Marketing Automation to Immediately Boost Your Lifetime Customer Value


Ever since Dan Faggella realized the potential of marketing automation, he hasn’t looked back. Dan and I discuss the many benefits of marketing automation, including the low-hanging fruit: the very quickly-realized increase in Customer Lifetime Value (CLV).

As you probably know, I’m a huge fan of marketing automation as well, which is why I why have used and recommended Infusionsoft for years. These days, I use HubSpot as well as Infusionsoft (I explain why I use both in the interview below; if you want a more detailed analysis check out my HubSpot vs Infusionsoft post). This is a must-listen if you’ve been thinking of implementing marketing automation in your business, or if you are already using it and want to see a bigger ROI.

Listen now and you’ll hear Dan and I talk about:

  • (03:15) Introduction
  • (04:06) How did you get into business with science of skill?
  • (08:15) Describe how you implemented marketing automation in your business
  • (12:05) How did you first discover marketing automation?
  • (14:15) What were some of your most valuable insights?
  • (17:15) How did you collect data from your users activity?
  • (23:15) Where is the low hanging fruit for marketing automation?
  • (27:05) What is the big red button problem?
  • (31:15) How are you collecting website data?
  • (36:15) What is wrong with collecting only name and email on initial opt in?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Daniel Faggella

Daniel Faggella is a recognized email marketing expert, entrepreneur, and speaker. Dan started his first business in his undergraduate years, and began with his second business while attending the University of Pennsylvania’s prestigious Master of Applied Positive Psychology program. His expertise lies in targeted marketing strategies and exceptional attention to maximizing the ROI from email.

Dan sold his first business at age 25 and moved from Rhode Island to Boston. Dan’s passion lies in helping startup and existing businesses use marketing automation technology to drastically increase their customer lifetime value (CLV) and drive business metrics that matter.

Dan’s expertise has been recognized not only by the many companies he’s helped directly, but by major media sites such as Direct Marketing News. He has been interviewed on popular shows such as, Entrepreneur’s Journey, and many others. He also speaks around the country on successful marketing strategy and business, including the eMarketing Association’s national conference, Bryant University, the Cambridge Innovation Center, and more.