What if I told you that you would have a better chance of growing your revenue if you focused on getting fewer leads?
You’d think I was nuts, right?
Well, not so fast there grasshopper!
In today’s episode of the Bright Ideas podcast, I’m joined by Jay Baer of ConvinceandConvert.com to talk about his exact strategy for maximizing lead conversion (notice I didn’t say that we were going to talk about his exact strategy for getting the maximum number of leads).
In addition to the above, Jay and I also talk about:
- how to spend less time working IN your business and more time working ON it
- which automation tool Jay is using to do this (I use the same one)
- a great example of content marketing with bricks and feathers
- how to persuade more clients that going on retainer is a good idea for them (as well as you)
- Jay’s favorite tools and resources for small agency owners
- how to ensure your business is worth more when it comes time to sell it
- what books he’s reading right now
- and so much more
Don’t forget to leave a comment so Jay and myself get to hear what you think of the interview :)
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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About Jay Baer
Jay Baer is a hype-free social media and content strategist, speaker, author and the President of Convince & Convert. Since 1994, he has worked with more than 700 companies on digital and social strategy, including 29 of the FORTUNE 500. As social and content accelerators, Convince and Convert helps tie social business to real business.
He is the co-author of the NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter and More Social (Wiley, 2011) a leading book on social business. Jay speaks to more than 75 groups each year about how social strategy is changing business forever. He is also an active angel investor investing in approximately four start ups a year.