How TrackMaven Doubled Their Blog’s Conversion Rate


Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic.

TrackMaven provides competitive intelligence for digital marketers. They look at all the content that marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition.

Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process.

Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes!

Listen now and you’ll hear Ian and I talk about:

  • (01:00)  Introductions
  • (06:00)  What are the things you did to double your conversions?
  • (11:00)  After you defined your buyer personas, what did you do next?
  • (17:00)  How do you decide what to write about?
  • (25:00)  How do you promote your content to CMOs?
  • (34:00)  How are you planning to achieve your aggressive list growth targets?
  • (37:00)  What do you think about republishing older posts with updates?
  • (39:00)  How do you find Influencers?
  • (40:30)  What does it cost you to produce a blog post?
  • (42:00)  How much do you spend on content marketing each year?

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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If you would like a transcript of the show please visit the original interview published at

About Ian Walsh

IanWalshIan Wash is CMO and Chief Marketing Maven at TrackMaven. A veteran B2B marketer, Ian’s charter is to make sure that TrackMaven is aligning with — and leading by example in — today’s rapidly changing marketing landscape.

Ian is responsible for TrackMaven’s marketing. At the highest level, this means attracting the prospective customers needed to fuel their rapid growth. Day-to-day, this means leading a talented team of Marketing Mavens to manage complex marketing systems and processes, producing and syndicating content the market values, increasing TrackMaven’s brand awareness, enabling the Sales team, and continuously measuring and improving our go-to-market strategy.

As a marketer himself, Ian faces many of the same goals and challenges as TrackMaven customers. To this end, he serves as the ultimate advocate for his customers: constantly using TrackMaven himself to ensure that the platform is delivering the right value to marketing teams.