Conversion Optimization: How Created a Very Clever Testing Methodology to Maximize Trial Conversions

conversion optimization with john hurley

John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express.

Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. Then we investigate their conversion process and the extensive multi-step test they conducted on how customers enter their software trial program.

This interview serves as an in-depth case study on detailed conversion optimization testing. It’s an area I’ve never explored in depth with a guest before and is full of great information.

Focus on how they drove traffic and how they maximized conversions. If you are with a SaaS company the issues discussed in this interview will be near and dear to your heart. Regardless, any company that wants to maximize traffic and conversion can pick up some great tips.


Chris Brogan’s Proven Game Plan for Entrepreneurial Success


Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales – and unsurprisingly started making a lot more of them! If you’re not making enough sales in your business, you’ll definitely want to listen in on this interview.

He also shares his business model, including how he gets his Fortune 100 clients, and as well offers specific advice for entrepreneurs (listen in on his particularly great 3 step process that all entrepreneurs would benefit from).

Listen now and you’ll hear Chris and I talk about:

  • (01:10)  Introductions
  • (06:00)  Tell us about your business model
  • (07:15)  How did you get started?
  • (10:30)  How did you get Fortune 100 clients?
  • (13:24)  What is the difference between an Audience and a Community?
  • (16:30)  What advice would you give to new entrepreneurs?
  • (19:00)  Can you expand on your 3 step process?
  • (25:00)  What are some of the pitfalls and challenges?
  • (26:00)  What advice would you give to people who haven’t transitioned yet?
  • (30:00)  How does fear and ego play a role in failure and success?
  • (35:00)  How has your involvement with Visalus impacted your education?

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

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If you would like a transcript of the show please visit the original interview published at

About Chris Brogan

Chris Brogan is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.



How TrackMaven Doubled Their Blog’s Conversion Rate


Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic.

TrackMaven provides competitive intelligence for digital marketers. They look at all the content that marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition.

Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process.

Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes!

Read more