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Inbound Marketing: How Block Imaging Increased Sales by $9 Million

In this interview we’ll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K.

We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear the results, you will be stunned at how much of an impact inbound marketing has had on their business.

Krista will also explain to us how they got started, some of their mistakes,  how to create an effective inbound marketing campaign, and the major pivot that had a dramatic impact on their results. If you are looking for a proven success story from a company that sells relatively technical products in a “boring” industry then get ready to take notes. Don’t miss the golden nuggets on:

  • How to be helpful instead of ‘us’ focused.
  • How to create content from customer questions.
  • Why getting buy in is critical.
  • How content breaks down barriers between departments.

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How to Leverage Blogger Outreach to Increase Traffic

blogger outreach with Kristin Matthews

In today’s podcast, I interview Kristen Matthews, marketing manager at GroupHigh. Kristen is an outreach expert, and in this interview we talk about blogger outreach. Blogger outreach has fast become a popular way for brands to increase awareness for their products and stimulate word of mouth, mentions on social media, inbound links, and other good stuff.

To promote GroupHigh Kristen does a lot of blogger outreach. Kristen also does case studies for different case study articles and ebooks. And she works with GroupHigh’s top brand clients to give them advice and setup blogger outreach campaigns.

Why is blogger outreach valuable?  Because people trust them!

  • 81% of the US online population trusts info and advice they get from bloggers – that is almost everybody!
  • 61% of the online population has made a purchase decision based on recommendation from a blogger.

Stats from BlogHer.com

Ready to learn more? By the end of this episode you will have a very clear path about what you should do to get a blogger outreach program setup within your organization.

Listen now and you’ll hear Kristen and I talk about:

  • (03:00)  Introduction
  • (04:00)  Why is blogger outreach so important?
  • (07:00)  How do you find the right bloggers?
  • (10:20)  What are some tools to use for outreach?
  • (15:10)  What are some do’s and don’ts for making contact?
  • (19:20)  What are some other benefits of working with bloggers?
  • (26:50)  How do blogger events work?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/19

About Kristen Matthews

kristen-matthews-image_0Kristen Matthews is the marketing manager at GroupHigh and loves the collaborative elements of modern marketing so you should reach out to her for questions or to work with her! Contact her at kristen@grouphigh.com or follow her @KristenWords and @GroupHigh.

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Chris Brogan’s Proven Game Plan for Entrepreneurial Success

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Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales – and unsurprisingly started making a lot more of them! If you’re not making enough sales in your business, you’ll definitely want to listen in on this interview.

He also shares his business model, including how he gets his Fortune 100 clients, and as well offers specific advice for entrepreneurs (listen in on his particularly great 3 step process that all entrepreneurs would benefit from).

Listen now and you’ll hear Chris and I talk about:

  • (01:10)  Introductions
  • (06:00)  Tell us about your business model
  • (07:15)  How did you get started?
  • (10:30)  How did you get Fortune 100 clients?
  • (13:24)  What is the difference between an Audience and a Community?
  • (16:30)  What advice would you give to new entrepreneurs?
  • (19:00)  Can you expand on your 3 step process?
  • (25:00)  What are some of the pitfalls and challenges?
  • (26:00)  What advice would you give to people who haven’t transitioned yet?
  • (30:00)  How does fear and ego play a role in failure and success?
  • (35:00)  How has your involvement with Visalus impacted your education?

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/16

About Chris Brogan

Chris Brogan is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

 

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How TrackMaven Doubled Their Blog’s Conversion Rate

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Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic.

TrackMaven provides competitive intelligence for digital marketers. They look at all the content that marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition.

Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process.

Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes!

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The First Call: How to Qualify a New Business Prospect

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Thanks to our consistent blogging and optimized calls to action, we get a LOT of leads from our blog. Sadly, not all of them are a good fit for our services, so ensuring that we focus our attention on the right leads is absolutely critical to our success.

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