Agency Insights: How Julian Stubbs Built a $3M Virtual Global Agency

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Julian Stubbs is a brand strategist, writer, and presenter who has developed brand strategies and identities for a wide range of organisations and places – from Hollywood movie company Technicolor, to the Nobel Peace Prize Concert, to the Swedish city of Stockholm.

Julian was formerly owner and CEO of Dowell//Stubbs Brand Communications, but sold the company to GyroHSR Group in June 2007, where he took on the role of Global Head of Branding. He resigned from GyroHSR in June 2010 to found UP THERE, EVERYWHERE with his long time business partner, American Eric Dowell. As Julian’s wife is also American, he thinks God, if he is UP there somewhere, is possibly trying to tell him something, and one day he will possibly have to move stateside to live and see what all the fuss is about.

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Our Chat Today

  • How did you come up with the name?
  • How much revenue are you doing?
  • How did you start your company?
  • How did you get your first few clients?
  • What types of leads are you getting?
  • What types of lead magnets are you using?
  • What types of customers do you work with?
  • Do your referrals play a role?
  • What do you mean by “you don’t pitch”?
  • How are you attracting your team members?
  • Why do your clients care about your global model?
  • Do you use offers of any kind?
  • What types of tools are you using for communication?
  • How do you manage finance and admin?
Agency Insights: How Julian Stubbs Built a $3M Virtual Global Agency

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Content Strategy: How to Develop Content that Moves Leads Through the Funnel

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How to Develop Content that Moves Leads Through the Funnel with Paul Roetzer

In today’s show you’ll hear lessons learned from the owners of two Hubspot certified marketing agencies:

  • Paul Roetzer from PR 20/20
  • Trent Dyrsmid from Groove Digital Marketing

Paul and Trent share their thoughts on:

  • How to provide the right reporting to executive level management.
  • Setting realistic expectations within your team.
  • How to properly develop content and a content strategy that moves prospects through your funnel.

Whether you are an agency owner or a person considering inbound marketing for your company, you will learn some important lessons.
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Partner Marketing: Proven Tactics for Startups

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partner marketing with Reid Genauer

Reid Genauer is the CEO of Magisto. Magisto uses artificial intelligence to transform ordinary photos and videos into professional movies. Currently they make about 10 million movies/month.

It’s fun to use ->> Go check it out

The topic of this interview won’t be on Magisto though, we will focus on partner marketing. Partner marketing has played a big role in the growth of Magisto.

Listen to this interview so you can understand what to expect with from a partnership and learn how to choose the right partners as you start or grow your business.

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Inbound Marketing: How Amerifirst Mortgage Generates 1000+ Leads a Month

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Our guest today is Dan Moyle. Dan is in charge of marketing over at AmeriFirst Mortgage. Dan knows how to succeed with inbound marketing in a ‘boring’ industry.

If you are in an industry that many would consider ‘boring’, and you’re not sure how you could possibly come up with enough to write about, this interview is for you. Dan shares the strategy he’s used at AmeriFirst to produce a lot of content that has produced fantastic results.

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Inbound Marketing: How Block Imaging Increased Sales by $9 Million

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In this interview we’ll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K.

We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear the results, you will be stunned at how much of an impact inbound marketing has had on their business.

Krista will also explain to us how they got started, some of their mistakes,  how to create an effective inbound marketing campaign, and the major pivot that had a dramatic impact on their results. If you are looking for a proven success story from a company that sells relatively technical products in a “boring” industry then get ready to take notes. Don’t miss the golden nuggets on:

  • How to be helpful instead of ‘us’ focused.
  • How to create content from customer questions.
  • Why getting buy in is critical.
  • How content breaks down barriers between departments.

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How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months

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how to increase blog traffic with Facebook by Amanda Todorovich

Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traffic has grown from 250,000 visitors per month to over 3 million visitors per month.

In this interview you will hear Amanda explain a couple of really important things that you need to understand if you haven’t started inbound marketing or haven’t yet found success with it. We discuss the importance of buyer personas, how to figure out what to write about, and how to get eyeballs on the content.

The Cleveland Clinic has put a huge amount of focus on Facebook and made a significant investment in building their following there. If you want to learn how to maximize reach and increase blog traffic with Facebook, listen closely!

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Agile Marketing 101: What You Need to Know to Succeed

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agile marketing process overview with Jascha Kaykas-Wolff

Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand. Jascha has been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management & innovation.

In this episode, we won’t be talking about BitTorrent though, we’ll be talking about agile marketing processes. If you are not yet familiar with agile marketing, grab some paper and a pen so you can take notes as you learn how to avoid wasting money by evolving away from the legacy mindset of marketing.

We discuss specific tools and tactics and additional resources you can use to increase your education on this topic.

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How to Leverage Reddit to Build Your Audience

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brent csutoras tells how he is using reddit for business growth.

You’ve probably heard of Reddit, but do you know how to leverage it to grow your business? Have you tried using Reddit for your business but found it difficult to figure out how to get results?

Brent Csutoras is a social media strategist and entrepreneur who specializes in social media marketing, content marketing and viral content creation. He’s been involved with the Reddit platform for a long time.

Reddit is a group of thousands of communities. No matter what you are interested in there is a sub Reddit for you to join in on the discussion. The whole purpose of Reddit is to share content that a particular sub Reddit would find interesting and would like to discuss.

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How Salesforce.com Increased Blog Traffic 310%

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blog traffic increase tips from Amanda Nelson

Are you looking for powerful tips to increase blog traffic?

In this interview Amanda Nelson shares 10 tips for managing a successful blog. Amanda Nelson is the Director of Marketing for Ringlead.com, a data quality platform for major CRM and marketing automation platforms. In her previous position as content manager for Salesforce.com, Amanda took the Salesforce.com corporate blog from 80,000 visitors per month to 340,000 visitors per month in just one year.

These tips worked at Salesforce and are working at RingLead, so whether you are a smaller company or a large one, these strategies will work very well for you if you implement them the same way Amanda did.

Listen now and you’ll hear Amanda and I talk about:

  • (01:00)  Introductions
  • (06:45)  What did you mean by “know the data”?
  • (13:30)  How did you find your best guest bloggers?
  • (15:00)  How did you nurture your guest bloggers?
  • (17:00)  How do you come up with great headlines?
  • (18:30)  How should you optimize a blog post?
  • (19:30)  What metrics do you watch for in each post?
  • (20:20)  Why is editing so important?
  • (22:17)  How can a B2B blogger be fun?
  • (25:00)  What tips do you have for getting creative?
  • (27:00)  How should you involve your team?
  • (28:00)  How do you go about planning your content?
  • (29:15)  What is a content engine?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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Connect with Trent Dyrsmid:

How Salesforce.com Increased Blog Traffic 310% #thebrightideaspodcast

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Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/21

About Amanda Nelson

AmandaNelsonAmanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson.

 

How to Use Programmatic Advertising Technologies to Laser Target Your Best Prospects

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an overview of programmatic advertising

If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target your customers more cost effectively than ever before.

In this interview Trent interviews Trip Foster, CMO for Brandscreen and Zenovia Exchange. These companies are really focused on programmatic digital media. They offer a demand side platform and exchange for buying and selling of digital display ads.

Are you ready to dive into the details of what programmatic advertising is, why it is important, how you can get started, what it costs, and how your company can benefit?

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