How to Use Programmatic Advertising Technologies to Laser Target Your Best Prospects

an overview of programmatic advertising

If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target your customers more cost effectively than ever before.

In this interview Trent interviews Trip Foster, CMO for Brandscreen and Zenovia Exchange. These companies are really focused on programmatic digital media. They offer a demand side platform and exchange for buying and selling of digital display ads.

Are you ready to dive into the details of what programmatic advertising is, why it is important, how you can get started, what it costs, and how your company can benefit?

Listen now and you’ll hear Trip and I talk about:

  • (01:15)  Introductions
  • (05:15)  What is programmatic advertising?
  • (06:45)  What is RTB?
  • (10:15)  Why is this type of advertising so important?
  • (11:25)  What is retargeting?
  • (14:45)  Who is doing this now?
  • (17:45)  How much does it cost to get started?
  • (21:15)  What are the different types of Ads that you can run?
  • (23:45)  How can people learn more?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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If you would like a transcript of the show please visit the original interview published at

About Trip Foster

TripFosterMr. Foster’s experience encompasses 20 years of technology and media entrepreneurship. He has participated in and managed teams responsible for building, launching, and marketing several web-based or “dominantly web” businesses. Prior to his role at Brandscreen/Zenovia Exchange, Mr. Foster was CMO of MediaTrust, an online performance marketing technology platform specializing in pay-for-results customer acquisition solutions for advertisers and agencies.

Before MediaTrust, Mr. Foster served as Acting CMO at TrustCash (TCHH:OB), a web-based anonymous payments provider. Mr Foster also held the title of VP Marketing & Client Services at Intellibank, an online customer relationship management software provider used by Pershing and The Bank of Montreal, and VP Marketing at Net Exchange, a pioneer of marketplace optimization software used by Schneider Logistics, Sears Logistics, State Street Bank, and the Department of Defense. Additionally, Mr. Foster was one of the original entrepreneurs at CheMatch, an online chemicals marketplace which was eventually acquired by the ICE (ICE). Mr. Foster has also previously consulted or worked for advertising agencies such as McCann-Erickson and The Ad Store, serving clients including Sony, Visa, Coca-Cola, Salomon North America, and Vail Resorts. Mr Foster also sits on the board of advisors at and Urban Planet Mobile