Wondering how to attract clients with podcasting?
Podcasting is so much easier than taking a regular ‘sales guy’ approach. You get to be a reporter, and most people respond much more positively to a reporter than a salesman. The number of ‘No’s’ you will get to a request to be a podcast guest will be much smaller than those you get asking for a sales appointment.
Podcasts can also be an incredible networking tool. People like to connect with industry authorities and as a show host you will be seen as an authority.
Some of the golden nuggets you’ll hear on this video:
- How to find interesting podcast guests that resonate with your audience.
- Exactly what to say when you reach out to potential podcast guests.
- How to determine if this person or their company is a potential lead for your company while you are conducting the pre-interview.
- How to conduct an interview so that it is attention-grabbing by focusing on company success stories that get your audience saying “I want that result!”