As you may know, I started my journey as an entrepreneur in the IT space and have since moved into marketing agency and consulting work. Jamie Cooper has taken quite a similar path, as the Vice President of Marketing at ProClarity (now owned by Microsoft) and now as the CEO of DrakeCooper.
In this episode we discuss how Jamie got into the creative services business and how digital marketing has changed the marketing landscape. If you’re in the agency space or you’re an entrepreneur looking to get into a new industry, don’t miss this episode.
Listen now and you’ll hear Jamie and I discuss:
- (03:00) Introductions
- (06:45) Why did you switch from software to the creative services business?
- (11:00) How has technology and digital marketing changed the marketing landscape?
- (23:00) How have you systematized the creative process?
- (29:00) How does your branding process work?
- (34:00) What advice would you give to agencies who want to attract larger clients?
- (40:00) Do you think smaller agencies should specialize and partner with larger firms?
- (43:00) Which tools are you using today which have proven effective?
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Jamie Cooper
Jamie focuses on helping organizations grow their brand and can be seen working on creative strategy as well as walking the board through return on investment. He can also be seen away from the office on a bike or skis, depending on the season. He loves his daily bike commute and the Idaho outdoor lifestyle, allowing himself to whistle all the way to work.
Throughout Jamie’s career, he has led global marketing campaigns, branding and messaging strategy, consumer and B2B marketing programs, database and direct marketing, and has over a decade of digital marketing experience. A graduate of Arkansas State University with a marketing major, Jamie’s career includes marketing leadership positions at several early-stage start-up companies. Most recently he was Vice President of Marketing at ProClarity (now part of Microsoft).
Supporting the community is an essential part of Drake Cooper, and Jamie is an active member of the Boise business and creative community. He has served on the board of directors or in a marketing role with: Core Concepts (advisory board), Bogus Basin, Zoo Boise, Boise Rescue Mission, The Learning Lab, IBCEE (The Idaho Business Coalition for Education Excellence), The WaterCooler, BSU Center for Creativity, and Kickstand.