Create Content or Prospect via LinkedIn

Create Content or Prospect via LinkedIn: Which is a Better Use of Time?

inbound vs outbound

Inbound vs outbound marketing. Which is a better use of your time?

I had the opportunity recently to interview 2 CEO’s who were both running very successful businesses and taking very different approaches to lead generation.

One CEO focused on inbound marketing, the other on outbound marketing. Which marketing method is a better use of your time if you are just getting started and don’t have the momentum from having an established content marketing strategy in place?

This podcast discusses the pros and cons of each approach as well as a hybrid approach.

  • (01:38) Introduction
  • (02:05) Inbound or Outbound?
  • (03:15) The case for inbound
  • (05:20) The case for outbound
  • (09:35) Our hybrid approach

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Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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