If you heard about a marketing agency that had increased revenue by 3,596.8% over a 3 year period, do you think that would be a firm you’d want to learn from?

Are you looking for ways to get more attention for your firm (or your clients) from the media?

If you answered yes to either of these questions, you are in luck!

In this episode of the Bright Ideas podcast, my guest is Aaron Aders, co-founder and Market Research Director of Digital Relevance (formerly Slingshot SEO) which was named the fastest growing private company in Central Indiana with a 3 year growth rate of 3596.8%!

When you listen to this fascinating and informative interview, you are going to hear Aaron and I talk about:

(00:00) the service that his firm offers that is in such huge demand
(3:00) how they launched their company without any outside funding
(4:00) a very ingenious referral strategy that played a pivotal role in their very early days
(5:50) how they produced an industry report that literally catapulted them into the spotlight and brought them to the attention of their target market
(11:00) how they got their next report, a blog optimization guide, covered by Inc magazine
(16:00) an overview of their Tier 1, Tier 2 and Tier 3 content production plans that is used to underpin all the media attention they receive
(20:00) how they produce their own blog content, how Google authorship plays a role, and how to get credit (from Google) to their writing team
(24:00) how they nurture their leads to become qualified prospects that the sales team should talk to
(28:00) an explanation of the specific process that a lead goes through in their funnels to become qualified

I learned a great deal in this interview, and strongly encourage that you go check it out now.

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Transcript

Trent: Hey there bright idea hunters. Welcome to the Bright Ideas

Broadcast. I’m your host Trent Dyrsmid and this is the

broadcast for marketing agencies and entrepreneurs who want to

discover how to use content marketing and marketing automation

to massively boost their business.On the show with me today is Aaron Aders, co-founder and Market

Research Director of Digital Relevance formerly known as

Slingshot SEO, which was named one of the fastest growing

private companies in central Indiana with a three year growth

rate of, check this, 3596.8%. You are absolutely going to love

this interview with Aaron. Before we get to that I want to go

over my tool tip and I’ve got a special announcement webinar

coming up.So the tool tip for this episode is something called the Fancier

Author Box by ThematoSoup and it’s a free WordPress plug in that

you can download and in this interview you are going to learn

why this is so important. But to basically to boil it down to a

nutshell this allows you to make sure that the author of each

blog post is properly credited in the eyes of Google for the

purposes of Google Authorship, which is an increasingly

important component to SEO, so it allows you to insure that each

writer is properly credited and that will help your SEO efforts.

So you can just Google it Fancier Author Box of course it there

will be a link in and show notes as well.And so the webinar coming up is the webinar on lifecycle marketing

and if this topic you’re not going familiar with I strongly

encourage you to become a subscriber to Bright Ideas just go to

brightideas.co and you will receive notifications of the next

webinar coming up as this has been proven to be a very popular

webinar for folks who to want better learn how to use this

concept called lifecycle marketing to make customer traction oh,

so much easier.So with all of that said, please join me in welcoming Aaron to the

show. Aaron, welcome to the show.Aaron: Hey, thanks for having me here, I really appreciate the

opportunity.Trent: No problem at all. I appreciate you making the time to come and

share with the Bright Ideas audience what’s working for your

firm. So for the folks who don’t yet know who you are or much

really about your business can you just briefly introduce

yourself and your company in your own words?

Aaron: Yeah, no problem, Trent. My name is Aaron Aders and I’m co-

founder of Digital Relevance Inc. and what we do is mostly earn

media online so usually what that means is we work with

companies to create valuable content that target marketing will

find value in and do a visual PR effort to get that out to the

industry influential websites and things of that nature. So the

result from that is a mix of leads and search engines traffic

and the results of those links and the content and a email list

growth, a lot of digital marketing return that really have the

biggest ROI and SEO and such a media and such, so that is

Digital Relevance and I’m one of the co-founders.

Trent: Cool. So we might dive into that a little bit more in a few

minutes, but before we do I just want to kind of give our

readers our listeners as of why I invited you on the show. I was

traveling around the Internet as I always do and I don’t even

remember where off the top of my head now that we discovered you

but what stood out was your growth rate over the past three

years. You grew at 3596.8% over three years. That is a

whopping amount of growth.

You want to know kind of…where were you three years ago in terms of

how big the company was and where are you now and what in the

heck did you do to cause so much growth to happen?

Aaron: Well it was an interesting ride for sure along our growth

there. We took an interesting position beginning that we wanted

to bootstrap this thing and grow organically because I think

that is just a real natural way to grow through. I guess client

referrals and on the back of your work rather some fundraising

effort that just goes out and hires a lot of sales people; not

that that’s bad. It can get a lot of traction from new ideas but

it just wasn’t the idea that we wanted to go by because I

believe being in services is a little bit different then if you

had a product or something like that, it makes sense to a

fundraising for.

So as a service writer . . . well first of all, when we started this

company, I was 26 years old and we didn’t really have a whole

lot of funding between us or anything else, but we did have a

list of people that were interested in our services. So kind of

as when we were starting off a bit of our strategy was, “Okay,

let’s get these clients on board, let’s do great by them,” and

we took some of the first contracts to kind of, not quite a loss

but just about. I mean we were eating beans at the time to give

you an idea there.

When we took this contract we said we’re going to do this for you at

somewhat of a discounted rate and basically all we ask is that

when we make you successful, not if, but when, you tell three

other people about us and we’ll make that pitch at the contract

of signing and hold it back. We never really had anyone turn

that down but it was very effective in growing us. Because we

did hold people to telling other business owners about our

company so that kind of word of mouth marketing was really how

we grew our business in the beginning. The 3,000% growth rate,

that was past. I think you were referring to the Inc. 500

number.

Trent: Probably.

Aaron: I think you have to . . . you can’t say anything to them until

they make over a $100,000 but still, at that point we really had

a pretty small market, inbound marketing team but it was mostly

by word of mouth. We didn’t stop taking projects at losses was

obviously, and grew that way but it was really through clients’

success and really being adamant that when we make you

successful we expect that. When you do right by people and do a

good job for them and especially in marketing, I think that’s

something people like to brag about.

We got our start in SEO and having rankings being number one or

number two or whatever for a certain keywords that people like

to brag about that as well, so I think that also helped us.

Trent: Yeah. No question. So let’s go back then to, because it seems

to me that the growth has really been the byproduct of this,

what you said at the very beginning of the interview, you create

valuable content, combine it with PR campaigns and that ends up

helping the SEO or helping the ranking of your clients for a

given keyword set of keywords.

So if I’m to understand what you’ve explained so far it’s the result

of your work, combined with that referral strategy that caused

all the growth as opposed to doing a lot of webinars or doing a

lot of lead magnets or doing other things, am I correct or is

growth coming from two places?

Aaron: Well, as we scaled when we got larger we had beef up our

marketing department and our marketing efforts just to keep up

that growth rate because doubling every year gets twice as hard

every year as we scale. So we did have to pick up, but again

all of the marketing that we do–I should say the marketing that

we do for our clients–which is webinars, white papers and

research guides.

In fact, probably the most successful marketing campaign that we ever

did was a click through rate study that we released in 2011 and

so that was really significant because unless you are a search

engine or a digital marketing company doing the SEO campaign for

a ton of clients, you really don’t have the data to show real in-

depth and informative click through rates on certain keywords.

So that’s essentially was what it was. The PR study was looking

at top ten results, how much percentage of clicks the number one

position get versus the number two through ten.

So since we had such a large client base of SEO customers, we had the

data to have a very significant sample set and now there was

something in that we put together pretty quickly. We were

already tracking the data, we already had it in there, but we

created this what we call a contribution. A contribution is

something that . . . our target market finds valuable and our

target market is essentially marketing directors, VPs of

marketing. This was something that was very important to them–

understanding click through rates so they can plan their

campaigns.

So when we developed that and we went to market with it, that was

talking to, in our case, Search Engine Land and Search Engine

Journal. Websites like that, these industry, influential, what

Google refers to at hilltops, so these authority basis

essentially. So we went there, they loved it, and they were

in fact fighting over the first rights to release it and we

ended up releasing it on Search Engine Land and then released on

guest articles on a lot of other places that were still willing

to take that even though they didn’t get the first release.

But if you have a contribution that valuable, then you’re going to

see those links and the placements come very naturally but you

have to combine the contribution which is obviously putting

upfront effort to create something quality, very targeted, and

then combine that with an earned media strategy and that is the

effective, again, also targeted outreach. So all of that has to

be in sync and speaking to the same audience.

And if you can put all those pieces together then that’s essentially

what we do at Digital Relevance and that’s what I do. I’m kind

of the digital relevance at Digital Relevance here on a day to

day basis so it’s a really fun job and a great way to grow your

business.

Trent: So this report that you’re speaking of is this called the Tale

of Two Studies: Establishing Google and Bing Click Through

rates?

Aaron: Yeah, you were able to find that pretty quickly. I mean that

study was so effective and driving leads to us, driving links.

We instantly started ranking for everything around click through

rates, but it kind of raised the ship on all fronts because we

suddenly became the center of authority and kind of helped out

on our own right because of so many links from other hilltops in

our industry. That was so powerful and it really kicked off the

discovery of . . . well, earned media and contribution that is

just a way that you have to of SEO and optimizing for search

going forward.

Trent: It’s interesting that you mentioned so much success with this

and I want to make a shout out to a past guest of mine in a past

episode because what you’re describing is what Mike Stelzner of

Social Media Examiner calls Nuclear Fuel in his book, “Launch”.

And I did an interview with Mike. It’s brightideas.co/7. If any

of the audience would like to go and check it out and we go into

a lot of detail on producing what is called or what Mike calls

Nuclear Fuel and your report absolutely falls into that

category.

It’s something that attracts a ton of attention to your firm or your

brand and gets a lot of coverage and ends up on a whole bunch of

links that’s coming into you and that’s exactly what you’ve been

describing.

So now, I see on your site you’ve done a couple of other reports.

There’s an enterprise blog post optimization guide and a

Facebook graph search cheat sheet. Did either of those reports

have the impact for you that the click through rate report did?

Aaron: Yeah. Like I said, the click through rate report was definitely

the biggest but those were also very impactful. For example the

blog optimization guide; that was huge. I released in on

Inc.com’s website and that just trickled down to so many

different . . . but that’s what you get out of a big media

placement.

So if you create something of value for a target audience and you

market it effectively to these outlets and you get these

placements, then you just get this trickle down effect of all

these links coming across from people that just syndicate that

content just straight up. That happens from public libraries,

public institutions, private companies all in your industry and

you get requests get a placement in even magazines and print

publication. This guy has been in both and we’ve gotten

requests for both.

And you can just look . . . one of the easiest way to check that is

select maybe a paragraph of text there and throw in a Google

search and you can see how many people straight syndicate that

and you’re looking at hundreds if not thousands of links

everything time you do that. So yeah, the impact of these things

is really big and that’s what we’re seeing in most of the

releases that we’ve done.

Trent: So a couple questions come to mind, first you said you released

it to Inc. Magazine. Can you describe specifically what you mean

by that?

Aaron: Yes, a digital PR effort, the earned media part is probably the

biggest piece in terms of guarantying that you that you get a

lot of links out of that. It’s pitching to an outlet that is an

authoritative industry hilltop that has a lot of your target

audience members reading that publication so whenever this is

placed there, not only get the search engine rankings, you also

get a ton of leads coming in that download that piece; that

value added piece.

That PR digital effort is pitching to them and trying to first get

that first release to somebody and also marketing articles to

the other ones that might not have gotten first release. But if

the piece is valuable enough, then you’re not going to get . . .

it makes the outreach effort a lot easier, let’s say that. Again

those two strategies, the contribution and the earned media, you

really got to be firing on both sides and they’re going to make

each other most successful.

Trent: Okay, so when you reached out to Inc., it’s not like you paid

them. This wasn’t a media buy. You just said, hey, we’ve

produced what we think is a phenomenally valuable piece of

content and we’re going to give you first dips on putting it in

your magazine, mentioning it, linking it, whatever if you deem

it as valuable as we believe it to be. Do I understand this

correctly?

Aaron: Exactly and in doing so we call that climbing the hilltop. And

when climbing hilltops, it’s kind of a future proof way to build

links because it’s done natural. Now we also tell people that

you can’t buy a ticket to the hilltop. If purchasing the links,

first of all, Inc. and any serious publishing wouldn’t even

consider it but some websites do and that’s a practice some,

well, quite a few, people take in trying to get a guest article

posted. They’ll say, hey, I’ll give you $50 to post this on your

blog. It might be middle of the pack domain, authority website

and Google’s attacking that.

[Mad cats] came out last week and said they’re looking specifically

at in shutting down these networks and so as a result whenever

these companies get penalized using that are using tactic they

have to go in an disavow that link. Being from Indiana, I always

have basketball references so pardon me here. It’s kind of like

using a strategy as like taking the ball down the court and

every shot clock ends in a violation. It’s not worth doing at

all. You’ve got to take the other route. Just create something

of value and then you don’t have to pay for it.

I mean consider the effort of those hundreds and sometimes thousands

of links an Inc. article will place out. How long would it take

you to make that manually, to pitch that many companies and what

would you have to pay them? I mean you can’t pitch. It’s really

the best way to scale, link building. It’s a good contribution

and their immediate combination.

Trent: No kidding. So how often are you producing, and Mike Stelzner

is calling this primary fuel, blog posts versus these bigger

reports because obviously it’s a lot more work to produce the

report, the click through rate report, or the blog post

optimization report. So in addition to those reports, actually,

before I move off, how many per year of six months, or how often

are you trying to produce a new report?

Aaron: So we have tier one, two, and three levels of content, so tier

one would be like an e-book, something of that nature, that blog

put out an optimization guide, would probably be considered tier

one. Maybe tier two [good] as a guide. Tier two would be like

cheat sheets, guides, things of that nature, and then tier three

would be just really great guest articles that say you have an

awesome idea to pitch to an industry public publication in just

a really nice well thought, well researched article.

And so we try and do one tier per quarter and then multiple tier two

and tier threes depending on our cycle of editing schedule and

things like that so that’s kind of a good thing to shoot for.

But it’s really not, especially for enterprise clients, it’s not

like it takes a ton of work to create these in some cases

because even in tier one content pieces.

Because there are so many enterprises in the back of their desk

somewhere or maybe sometimes behind a payroll or maybe somewhere

buried on my website they’ve got these false leading pieces and

guides already and sometimes you can just take that and put it

through a more consumable downloadable format, in an e-book or

something like that and then we dress it a little bit.

But a lot of times these companies have tier one content but they

just don’t know it or don’t know how to promote it so that’s a

really great situation coming into. We get a client takes

thought leadership seriously and is creating this somewhere and

we get our PM on it and fast track it. Like I did with the

[CPR] study, I think we spent maybe two guys and less than two

weeks. I know that because we already had the data and we just

crunched the data and wrote maybe a couple thousand words around

it and that was it.

Trent: For the folks that are listening to his if you’re wondering,

I’m browsing Aaron’s site as I’m going the interview and you can

get free reports from him on all this stuff. How to be the

Topic of Your Industry with Earned Media and there’s a download

for that. How to Write Insanely Popular Blog Posts, there’s a

download for that. So I would really encourage you to go to . .

. it looks like it’s Relevance.com. Is that correct, Aaron?

Aaron: Yeah, our website is Relevance.com. You can check the Resources

section and we’ve got . . . it’s all over the map. How to Pass

the Google Analytics IQ Test. That’ll teach you there,

Beginner’s Guide of Google Analytics. Yes, so many ways that we

try to help our target market. Again it’s VP marketing,

directors of marketing do their jobs better and then whenever it

comes around to making decision around digital PR and SEO and

things like that we’re top of mind.

Trent: You know what’s really doing horrible interviews like this for

me is I realize how much more homework I have to do as a result

of talking to you.

Aaron: Well, it’s all there for free.

Trent: All right, so my question that I never got to was, how often do

you blog? And I didn’t mean like you described tier one, two,

three which looks like it’s all content that’s going on other

people’s properties, and then you have your own blog and it

looks like it’s pretty darn active. Two posts in the 20th, one

in the 17th, one in the 16th, two in the 16th. How many people .

. . I mean are you taking guest posts from other people or do

you just have enough people on your team that you guys are able

to crank out this much content?

Aaron: Yes, we have staff of about 80 people here in Indianapolis and

so a lot of these blog contributors, they are all staff. I know

that we have maybe one or two guest posts here and there from

people outside of our company and we do accept guest posts of

their own topic and valuable, just like any other publisher.

But we try to foster blogging for our company within our organization

and I think that’s an important point I’d like to make,

especially with Google Authorship coming. Or it is here and

it’s coming, it’s probably going to be a big part of ranking out

algorithm here soon, but it’s kind of going to . . . [employees

able to] promote themselves, right. So these employees that are

blogging on our website that’s more coverage for their name and

gives them more credit under their Google Authorship profiles.

We want to promote that because it will help us in the end, and even

if they do move on in some point to another organization and

keep doing the same thing, then their [confidence] our website

just only becomes more valuable, so really it’s in the best

interest of the employee and the employer to encourage this

thought leadership and again it helps them and probably even

more than it helps us.

Trent: And how are you ensuring that for example in the case of Rachel

Brown, I see she has two posts. How are you ensuring that the

content that she has authored that is published on your blog is

in Google’s eyes through the authorship of whatever word you’d

like to use is “credited” to Rachel? Is there a plug in or how

does that happen?

Aaron: Yeah, great question, so if you click on that post and you

scroll down to the bottom there is a plug in and it links to

their biography on the site that links to their Twitter account,

Google+. You can see their latest posts so that plug in, I

don’t remember the name of it. I know we run WordPress. I think

it was called Fanciest Author Box. So it will connect your

Google+. Anything that connects your Google+ [inaudible 24:47]

there’s ways of doing it by hand but pay the $5 or $10, maybe

it’s even free. It’s just one click if you’re using WordPress

and you’ve got a connection.

Trent: Okay, Fanciest, and if you’re listening to this I will be at

the end of this interview I’ll describe a link on how you can

get to the show notes for this episode and anything we’ve talked

about like this will be in the show notes. And you’ll be able

to follow those links to get to it.

Fancy, yeah, something called Fancier Author Box by ThematoSoup. So

we’ll check that out and make sure that’s the right one and if

not, I’ll trade some emails with you here and we’ll make sure we

get the right one.

All right, so I now you have to keep this just a half hour so I think

we have about seven minutes left. So obviously you guys are

doing a killer job in terms of getting attention which is a

first phase of lifecycle marketing of course attracting

interest. Phrase two is capturing leads so lots of people are

coming to your site because of all the exposure and these links

and this is helping your ranking and they’re entering their

contact info to get whatever free report which you have many

that they are interested in.

But the next phase is nurturing because just because they download

from a report doesn’t mean that they are ready to become a

customer. So what are some of the things that you do with

you’re a HubSpot partner, yes?

Aaron: Yeah, we use HubSpot. We are a HubSpot [founder].

Trent: So it doesn’t matter for what we’re going to talk about next,

whether you use HubSpot or Infusionsoft or whatever marketing

optimization tool. It wouldn’t matter because you can accomplish

this in all of them. But what are some of the things that you

do to segment and nurture your list of prospects so that your

sales team focuses on the people they should be focusing on?

Aaron: Well, I think, like you said, a lot of marketing automation

software out there could handle quite a bit. I do think HubSpot

does offer definitely some functionalities that others don’t.

But essentially what you want to do is from the very first

gathering their information on a questionnaire form, you want to

understand what questions, and you can get this data from your

service sales people is get prospect questions basically that

can give them an idea if this is someone we want to target and

as a prospect. So it might be a company size, it might be

revenue levels, or numbers of employees, or things of that

nature. Maybe it’s a more in-depth question, but working these

questions into your form that people have to download, fill out

the download your content can help.

Now lengthening that form too long is going to have diminishing

returns with people getting annoyed filling out giant survey but

if you can keep it to a few questions that’s pretty good

practice, and then probably even better information comes

through the software as you start to funnel users through your

marketing automation workflows. So that’ll gives you an idea,

when you send them more resources and more messaging: are they

opening, are they downloading, are they coming back to your

site, what are they looking at when they come back to your site?

Are they filling out the content form?

A good marketing automation software will have all this information

within the portal and ad leads scores as different interactions

happens so you don’t really have to . . . you can set up these

workflows and say they come in through, in our case a blog

optimization guide. We have a specific workflow just for that

because these people are interested in the writing and

authorship and things like that. So people who work through that

funnel and say you have a prospect and say we’re interested in

and they’ve opened up every analysis and downloaded everything

we sent them and they’ve kind of upped their lead score so now

they know more about our company.

At that point, depending on the content that they read, it might be a

time for outreach someone from business development. Now it’s

not that you can send them ten things about your company and

okay once they’ve read ten, then their qualified. You have to be

very tactical with the content that you send them. You’re

starting off at the very top of the funnel when they first find

you and then you work your way down the funnel. So top of the

funnel stuff might be educating them, then about some market or

industry techniques things like that. And the middle of the

funnel might be educating them about those specifics techniques

that your company provides, and maybe it talks about some

comparisons and things like that.

At the bottom of the funnel directly here’s what we do, here’s some

more data, and if you have somebody, a prospect that works

through all that content and downloads it all, then they’re

clearly interested in you, they have been educated on your

company and then outreaching them at that point is not only a

waste of your sale’s guys time but it’s going to be high

prospect, high percentage they are going to close in the end.

Trent: Absolutely, which makes the sales person job easier, lowers

your cost to your customer acquisition, eliminates the need to

waste tons of cold calling and there’s all sorts of benefits. I

think that it’s reasonably likely that lots of people listening

to this don’t necessarily know what auto marketing automation

So I want to feedback on what you just described so I can

make sure folks who aren’t terribly familiar with it really get

a handle on what it is because it’s extremely powerful concept

to embrace and then implement in your business.

So what’s of folks have websites and you can go put in your email

address and you get whatever it is they are offering. But it

sounds to me, Aaron, like what you’re doing of course is you

have not just one lead magnet, but you have many lead magnets

and the follow-up campaigns, which are these sequence of emails

that path down the funnel as it were is going to tailored

obviously to each one of those lead magnets. Am I understanding

this correctly?

Aaron: Exactly.

Trent: Okay. And then at some point down each . . . let’s say if you

have ten lead magnets. Ten different reports, for example, you

would have ten different early stage educational and nurturing

funnels, and then at some point you’re probably have what I call

a catch all product and company specific thick funnel that these

people would eventually make their way into that says “this is

what we do and you can kind of buy our stuff.” Is that correct?

Because I’m thinking of a scale of about how many, of how

manageable that you can make this.

Aaron: Yeah, we have a workflows for every piece that we send out and

all of them in and learning a lot more about our company and

that specific offering that they might have been interested in

more than maybe a different offering we have or different

offering, or different perspective on our offering. Our goal is

to get them to, as what we call, go through the bottom of the

funnel so really what that means is someone again has gone from

leaning about your expertise in the market, to learning about

your company and your offering.

So it doesn’t matter. Like when you sent it to a salesperson and if

you’re like a giant company and you have all these products that

you sell, you obviously want to send people from certain

workflows to the sales guys that handle those. We essentially

sell one thing and that’s the contributions in earned media, so

it’s pretty easy for us because we can export our [inaudible

32:54] through leads and see which workload they are in and get

an idea of what interest drove them to our company and in just

use those as conversation starters and to see if there’s any

interest there. So they all lead to the same thing which is a

high lead score on the bottom of the funnel [website].

Trent: Okay. There’s so much more I could ask you and that I want to

ask you. Excuse me, let make that stop ringing, but you told me

a half hour is all you have, so sadly I’m going to have to cut

this episode off here. I do really want to thank you, Aaron,

for coming and being on the show. Like I say, I’m kind of mad at

your now because I need to read a lot of lead magnets and see

how much better I can do at some of this stuff. For the folks

that are listening who want to get a hold of you, what would be

the easiest way for them to do that?

Aaron: Well, pretty easy: Aaron@revelance.com. That’s my email address

and you can go to relevance.com and see a lot of the guides and

research reports and things of that nature. I think it’s very

helpful for anyone that’s interested in learning more and even

implementing some of these strategies on their team, or their

marketing tam in their company, trying to earn more natural

search engine traffic and leads and social media mentions and

all the great things that earn media contribution provided.

Trent: Absolutely and that’s by the way that’s Aaron with two A’s,

aaron@relevance.com.

Aaron: Yeah. A-A-R-O-N at relevance.com.

Trent: Okay, Aaron, again, thanks you so very much for making the time

to be on the show. It’s been a pleasure to have you on and look

forward to having you back.

Aaron: Yeah, thanks a lot, Trent. It was great fun and I’ll be back

any time.

Trent: Okay, take care.

Aaron: Take care, bye-bye.

Trent: All right, to get to the show notes for today’s episode go to

brightideas.co/64. When you’re there you’ll see all the links

that we’ve talked about today, plus some other valuable

information that you can use to ignite more growth in your

business. If you’re listening to this on your mobile while

you’re driving or doing whatever, just sent a text to, rather

just text Trent to 585858 and I’m going to give you access to

Massive Traffic Toolbox, which is compilation of all the very

best traffic generation strategies that have been shared with me

by my many proven experts and guests here on the show. As well

you’ll be able to get a list of all my favorite episodes that

I’ve published thus far on the blog.

And finally, if you really enjoyed this episode please head over to

brightideas.co/love where we’ll you’ll be able to find a link to

leave us a rating in the iTunes store and I would really

appreciate it if you’d take a moment to do that because it helps

the show to build its audience. And the more audience members

we have, of course, the more people that we can help to

massively boost their business.

So that’s it for this episode. I’m your host Trent Dyrsmid and I look

forward to seeing you in the next episode. Take care and have a

wonderful day.

Announcer: Thanks very much for listening to the Bright Ideas Broadcast.

Check us out on the Web at brightideas.co.

About Aaron Aders

Aaron is co-founder of digitalrelevance™, a national leader in inbound marketing, planning and execution. Building on more than a decade of Internet marketing experience, Aaron steers the strategic vision behind digitalrelevance™ marketing strategy, research and collateral. Aaron also maintains a weekly tech column at Inc.com and has contributed content to various national publications including Time.com, Businessweek, Money Magazine, and SmartData Collective – where he also serves on the board of advisors.