Digital Marketing Strategy: The Story of How Digital Relevance Grew by 3,596% in 3 Years

Aaron Aders 4 in x 6 in x 300 dpi x FC

If you heard about a marketing agency that had increased revenue by 3,596.8% over a 3 year period, do you think that would be a firm you’d want to learn from?

Are you looking for ways to get more attention for your firm (or your clients) from the media?

If you answered yes to either of these questions, you are in luck!

In this episode of the Bright Ideas podcast, my guest is Aaron Aders, co-founder and Market Research Director of Digital Relevance (formerly Slingshot SEO) which was named the fastest growing private company in Central Indiana with a 3 year growth rate of 3596.8%!

When you listen to this fascinating and informative interview, you are going to hear Aaron and I talk about:

  • (00:00) the service that his firm offers that is in such huge demand
  • (3:00) how they launched their company without any outside funding
  • (4:00) a very ingenious referral strategy that played a pivotal role in their very early days
  • (5:50) how they produced an industry report that literally catapulted them into the spotlight and brought them to the attention of their target market
  • (11:00) how they got their next report, a blog optimization guide, covered by Inc magazine
  • (16:00) an overview of their Tier 1, Tier 2 and Tier 3 content production plans that is used to underpin all the media attention they receive
  • (20:00) how they produce their own blog content, how Google authorship plays a role, and how to get credit (from Google) to their writing team
  • (24:00) how they nurture their leads to become qualified prospects that the sales team should talk to
  • (28:00) an explanation of the specific process that a lead goes through in their funnels to become qualified

I learned a great deal in this interview, and strongly encourage that you go check it out now.

Links

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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Transcript

Trent: Hey there bright idea hunters. Welcome to the Bright Ideas
Broadcast. I’m your host Trent Dyrsmid and this is the
broadcast for marketing agencies and entrepreneurs who want to
discover how to use content marketing and marketing automation
to massively boost their business.On the show with me today is Aaron Aders, co-founder and Market
Research Director of Digital Relevance formerly known as
Slingshot SEO, which was named one of the fastest growing
private companies in central Indiana with a three year growth
rate of, check this, 3596.8%. You are absolutely going to love
this interview with Aaron. Before we get to that I want to go
over my tool tip and I’ve got a special announcement webinar
coming up.So the tool tip for this episode is something called the Fancier
Author Box by ThematoSoup and it’s a free WordPress plug in that
you can download and in this interview you are going to learn
why this is so important. But to basically to boil it down to a
nutshell this allows you to make sure that the author of each
blog post is properly credited in the eyes of Google for the
purposes of Google Authorship, which is an increasingly
important component to SEO, so it allows you to insure that each
writer is properly credited and that will help your SEO efforts.
So you can just Google it Fancier Author Box of course it there
will be a link in and show notes as well.And so the webinar coming up is the webinar on lifecycle marketing
and if this topic you’re not going familiar with I strongly
encourage you to become a subscriber to Bright Ideas just go to
brightideas.co and you will receive notifications of the next
webinar coming up as this has been proven to be a very popular
webinar for folks who to want better learn how to use this
concept called lifecycle marketing to make customer traction oh,
so much easier.So with all of that said, please join me in welcoming Aaron to the
show. Aaron, welcome to the show.Aaron: Hey, thanks for having me here, I really appreciate the
opportunity.Trent: No problem at all. I appreciate you making the time to come and
share with the Bright Ideas audience what’s working for your
firm. So for the folks who don’t yet know who you are or much
really about your business can you just briefly introduce
yourself and your company in your own words?

Aaron: Yeah, no problem, Trent. My name is Aaron Aders and I’m co-
founder of Digital Relevance Inc. and what we do is mostly earn
media online so usually what that means is we work with
companies to create valuable content that target marketing will
find value in and do a visual PR effort to get that out to the
industry influential websites and things of that nature. So the
result from that is a mix of leads and search engines traffic
and the results of those links and the content and a email list
growth, a lot of digital marketing return that really have the
biggest ROI and SEO and such a media and such, so that is
Digital Relevance and I’m one of the co-founders.

Trent: Cool. So we might dive into that a little bit more in a few
minutes, but before we do I just want to kind of give our
readers our listeners as of why I invited you on the show. I was
traveling around the Internet as I always do and I don’t even
remember where off the top of my head now that we discovered you
but what stood out was your growth rate over the past three
years. You grew at 3596.8% over three years. That is a
whopping amount of growth.

You want to know kind of…where were you three years ago in terms of
how big the company was and where are you now and what in the
heck did you do to cause so much growth to happen?

Aaron: Well it was an interesting ride for sure along our growth
there. We took an interesting position beginning that we wanted
to bootstrap this thing and grow organically because I think
that is just a real natural way to grow through. I guess client
referrals and on the back of your work rather some fundraising
effort that just goes out and hires a lot of sales people; not
that that’s bad. It can get a lot of traction from new ideas but
it just wasn’t the idea that we wanted to go by because I
believe being in services is a little bit different then if you
had a product or something like that, it makes sense to a
fundraising for.

So as a service writer . . . well first of all, when we started this
company, I was 26 years old and we didn’t really have a whole
lot of funding between us or anything else, but we did have a
list of people that were interested in our services. So kind of
as when we were starting off a bit of our strategy was, “Okay,
let’s get these clients on board, let’s do great by them,” and
we took some of the first contracts to kind of, not quite a loss
but just about. I mean we were eating beans at the time to give
you an idea there.

When we took this contract we said we’re going to do this for you at
somewhat of a discounted rate and basically all we ask is that
when we make you successful, not if, but when, you tell three
other people about us and we’ll make that pitch at the contract
of signing and hold it back. We never really had anyone turn
that down but it was very effective in growing us. Because we
did hold people to telling other business owners about our
company so that kind of word of mouth marketing was really how
we grew our business in the beginning. The 3,000% growth rate,
that was past. I think you were referring to the Inc. 500
number.

Trent: Probably.

Aaron: I think you have to . . . you can’t say anything to them until
they make over a $100,000 but still, at that point we really had
a pretty small market, inbound marketing team but it was mostly
by word of mouth. We didn’t stop taking projects at losses was
obviously, and grew that way but it was really through clients’
success and really being adamant that when we make you
successful we expect that. When you do right by people and do a
good job for them and especially in marketing, I think that’s
something people like to brag about.

We got our start in SEO and having rankings being number one or
number two or whatever for a certain keywords that people like
to brag about that as well, so I think that also helped us.

Trent: Yeah. No question. So let’s go back then to, because it seems
to me that the growth has really been the byproduct of this,
what you said at the very beginning of the interview, you create
valuable content, combine it with PR campaigns and that ends up
helping the SEO or helping the ranking of your clients for a
given keyword set of keywords.

So if I’m to understand what you’ve explained so far it’s the result
of your work, combined with that referral strategy that caused
all the growth as opposed to doing a lot of webinars or doing a
lot of lead magnets or doing other things, am I correct or is
growth coming from two places?

Aaron: Well, as we scaled when we got larger we had beef up our
marketing department and our marketing efforts just to keep up
that growth rate because doubling every year gets twice as hard
every year as we scale. So we did have to pick up, but again
all of the marketing that we do–I should say the marketing that
we do for our clients–which is webinars, white papers and
research guides.

In fact, probably the most successful marketing campaign that we ever
did was a click through rate study that we released in 2011 and
so that was really significant because unless you are a search
engine or a digital marketing company doing the SEO campaign for
a ton of clients, you really don’t have the data to show real in-
depth and informative click through rates on certain keywords.
So that’s essentially was what it was. The PR study was looking
at top ten results, how much percentage of clicks the number one
position get versus the number two through ten.

So since we had such a large client base of SEO customers, we had the
data to have a very significant sample set and now there was
something in that we put together pretty quickly. We were
already tracking the data, we already had it in there, but we
created this what we call a contribution. A contribution is
something that . . . our target market finds valuable and our
target market is essentially marketing directors, VPs of
marketing. This was something that was very important to them–
understanding click through rates so they can plan their
campaigns.

So when we developed that and we went to market with it, that was
talking to, in our case, Search Engine Land and Search Engine
Journal. Websites like that, these industry, influential, what
Google refers to at hilltops, so these authority basis
essentially. So we went there, they loved it, and they were
in fact fighting over the first rights to release it and we
ended up releasing it on Search Engine Land and then released on
guest articles on a lot of other places that were still willing
to take that even though they didn’t get the first release.

But if you have a contribution that valuable, then you’re going to
see those links and the placements come very naturally but you
have to combine the contribution which is obviously putting
upfront effort to create something quality, very targeted, and
then combine that with an earned media strategy and that is the
effective, again, also targeted outreach. So all of that has to
be in sync and speaking to the same audience.

And if you can put all those pieces together then that’s essentially
what we do at Digital Relevance and that’s what I do. I’m kind
of the digital relevance at Digital Relevance here on a day to
day basis so it’s a really fun job and a great way to grow your
business.

Trent: So this report that you’re speaking of is this called the Tale
of Two Studies: Establishing Google and Bing Click Through
rates?

Aaron: Yeah, you were able to find that pretty quickly. I mean that
study was so effective and driving leads to us, driving links.
We instantly started ranking for everything around click through
rates, but it kind of raised the ship on all fronts because we
suddenly became the center of authority and kind of helped out
on our own right because of so many links from other hilltops in
our industry. That was so powerful and it really kicked off the
discovery of . . . well, earned media and contribution that is
just a way that you have to of SEO and optimizing for search
going forward.

Trent: It’s interesting that you mentioned so much success with this
and I want to make a shout out to a past guest of mine in a past
episode because what you’re describing is what Mike Stelzner of
Social Media Examiner calls Nuclear Fuel in his book, “Launch”.
And I did an interview with Mike. It’s brightideas.co/7. If any
of the audience would like to go and check it out and we go into
a lot of detail on producing what is called or what Mike calls
Nuclear Fuel and your report absolutely falls into that
category.

It’s something that attracts a ton of attention to your firm or your
brand and gets a lot of coverage and ends up on a whole bunch of
links that’s coming into you and that’s exactly what you’ve been
describing.

So now, I see on your site you’ve done a couple of other reports.
There’s an enterprise blog post optimization guide and a
Facebook graph search cheat sheet. Did either of those reports
have the impact for you that the click through rate report did?

Aaron: Yeah. Like I said, the click through rate report was definitely
the biggest but those were also very impactful. For example the
blog optimization guide; that was huge. I released in on
Inc.com’s website and that just trickled down to so many
different . . . but that’s what you get out of a big media
placement.

So if you create something of value for a target audience and you
market it effectively to these outlets and you get these
placements, then you just get this trickle down effect of all
these links coming across from people that just syndicate that
content just straight up. That happens from public libraries,
public institutions, private companies all in your industry and
you get requests get a placement in even magazines and print
publication. This guy has been in both and we’ve gotten
requests for both.

And you can just look . . . one of the easiest way to check that is
select maybe a paragraph of text there and throw in a Google
search and you can see how many people straight syndicate that
and you’re looking at hundreds if not thousands of links
everything time you do that. So yeah, the impact of these things
is really big and that’s what we’re seeing in most of the
releases that we’ve done.

Trent: So a couple questions come to mind, first you said you released
it to Inc. Magazine. Can you describe specifically what you mean
by that?

Aaron: Yes, a digital PR effort, the earned media part is probably the
biggest piece in terms of guarantying that you that you get a
lot of links out of that. It’s pitching to an outlet that is an
authoritative industry hilltop that has a lot of your target
audience members reading that publication so whenever this is
placed there, not only get the search engine rankings, you also
get a ton of leads coming in that download that piece; that
value added piece.

That PR digital effort is pitching to them and trying to first get
that first release to somebody and also marketing articles to
the other ones that might not have gotten first release. But if
the piece is valuable enough, then you’re not going to get . . .
it makes the outreach effort a lot easier, let’s say that. Again
those two strategies, the contribution and the earned media, you
really got to be firing on both sides and they’re going to make
each other most successful.

Trent: Okay, so when you reached out to Inc., it’s not like you paid
them. This wasn’t a media buy. You just said, hey, we’ve
produced what we think is a phenomenally valuable piece of
content and we’re going to give you first dips on putting it in
your magazine, mentioning it, linking it, whatever if you deem
it as valuable as we believe it to be. Do I understand this
correctly?

Aaron: Exactly and in doing so we call that climbing the hilltop. And
when climbing hilltops, it’s kind of a future proof way to build
links because it’s done natural. Now we also tell people that
you can’t buy a ticket to the hilltop. If purchasing the links,
first of all, Inc. and any serious publishing wouldn’t even
consider it but some websites do and that’s a practice some,
well, quite a few, people take in trying to get a guest article
posted. They’ll say, hey, I’ll give you $50 to post this on your
blog. It might be middle of the pack domain, authority website
and Google’s attacking that.

[Mad cats] came out last week and said they’re looking specifically
at in shutting down these networks and so as a result whenever
these companies get penalized using that are using tactic they
have to go in an disavow that link. Being from Indiana, I always
have basketball references so pardon me here. It’s kind of like
using a strategy as like taking the ball down the court and
every shot clock ends in a violation. It’s not worth doing at
all. You’ve got to take the other route. Just create something
of value and then you don’t have to pay for it.

I mean consider the effort of those hundreds and sometimes thousands
of links an Inc. article will place out. How long would it take
you to make that manually, to pitch that many companies and what
would you have to pay them? I mean you can’t pitch. It’s really
the best way to scale, link building. It’s a good contribution
and their immediate combination.

Trent: No kidding. So how often are you producing, and Mike Stelzner
is calling this primary fuel, blog posts versus these bigger
reports because obviously it’s a lot more work to produce the
report, the click through rate report, or the blog post
optimization report. So in addition to those reports, actually,
before I move off, how many per year of six months, or how often
are you trying to produce a new report?

Aaron: So we have tier one, two, and three levels of content, so tier
one would be like an e-book, something of that nature, that blog
put out an optimization guide, would probably be considered tier
one. Maybe tier two [good] as a guide. Tier two would be like
cheat sheets, guides, things of that nature, and then tier three
would be just really great guest articles that say you have an
awesome idea to pitch to an industry public publication in just
a really nice well thought, well researched article.

And so we try and do one tier per quarter and then multiple tier two
and tier threes depending on our cycle of editing schedule and
things like that so that’s kind of a good thing to shoot for.
But it’s really not, especially for enterprise clients, it’s not
like it takes a ton of work to create these in some cases
because even in tier one content pieces.

Because there are so many enterprises in the back of their desk
somewhere or maybe sometimes behind a payroll or maybe somewhere
buried on my website they’ve got these false leading pieces and
guides already and sometimes you can just take that and put it
through a more consumable downloadable format, in an e-book or
something like that and then we dress it a little bit.

But a lot of times these companies have tier one content but they
just don’t know it or don’t know how to promote it so that’s a
really great situation coming into. We get a client takes
thought leadership seriously and is creating this somewhere and
we get our PM on it and fast track it. Like I did with the
[CPR] study, I think we spent maybe two guys and less than two
weeks. I know that because we already had the data and we just
crunched the data and wrote maybe a couple thousand words around
it and that was it.

Trent: For the folks that are listening to his if you’re wondering,
I’m browsing Aaron’s site as I’m going the interview and you can
get free reports from him on all this stuff. How to be the
Topic of Your Industry with Earned Media and there’s a download
for that. How to Write Insanely Popular Blog Posts, there’s a
download for that. So I would really encourage you to go to . .
. it looks like it’s Relevance.com. Is that correct, Aaron?

Aaron: Yeah, our website is Relevance.com. You can check the Resources
section and we’ve got . . . it’s all over the map. How to Pass
the Google Analytics IQ Test. That’ll teach you there,
Beginner’s Guide of Google Analytics. Yes, so many ways that we
try to help our target market. Again it’s VP marketing,
directors of marketing do their jobs better and then whenever it
comes around to making decision around digital PR and SEO and
things like that we’re top of mind.

Trent: You know what’s really doing horrible interviews like this for
me is I realize how much more homework I have to do as a result
of talking to you.

Aaron: Well, it’s all there for free.

Trent: All right, so my question that I never got to was, how often do
you blog? And I didn’t mean like you described tier one, two,
three which looks like it’s all content that’s going on other
people’s properties, and then you have your own blog and it
looks like it’s pretty darn active. Two posts in the 20th, one
in the 17th, one in the 16th, two in the 16th. How many people .
. . I mean are you taking guest posts from other people or do
you just have enough people on your team that you guys are able
to crank out this much content?

Aaron: Yes, we have staff of about 80 people here in Indianapolis and
so a lot of these blog contributors, they are all staff. I know
that we have maybe one or two guest posts here and there from
people outside of our company and we do accept guest posts of
their own topic and valuable, just like any other publisher.

But we try to foster blogging for our company within our organization
and I think that’s an important point I’d like to make,
especially with Google Authorship coming. Or it is here and
it’s coming, it’s probably going to be a big part of ranking out
algorithm here soon, but it’s kind of going to . . . [employees
able to] promote themselves, right. So these employees that are
blogging on our website that’s more coverage for their name and
gives them more credit under their Google Authorship profiles.

We want to promote that because it will help us in the end, and even
if they do move on in some point to another organization and
keep doing the same thing, then their [confidence] our website
just only becomes more valuable, so really it’s in the best
interest of the employee and the employer to encourage this
thought leadership and again it helps them and probably even
more than it helps us.

Trent: And how are you ensuring that for example in the case of Rachel
Brown, I see she has two posts. How are you ensuring that the
content that she has authored that is published on your blog is
in Google’s eyes through the authorship of whatever word you’d
like to use is “credited” to Rachel? Is there a plug in or how
does that happen?

Aaron: Yeah, great question, so if you click on that post and you
scroll down to the bottom there is a plug in and it links to
their biography on the site that links to their Twitter account,
Google+. You can see their latest posts so that plug in, I
don’t remember the name of it. I know we run WordPress. I think
it was called Fanciest Author Box. So it will connect your
Google+. Anything that connects your Google+ [inaudible 24:47]
there’s ways of doing it by hand but pay the $5 or $10, maybe
it’s even free. It’s just one click if you’re using WordPress
and you’ve got a connection.

Trent: Okay, Fanciest, and if you’re listening to this I will be at
the end of this interview I’ll describe a link on how you can
get to the show notes for this episode and anything we’ve talked
about like this will be in the show notes. And you’ll be able
to follow those links to get to it.

Fancy, yeah, something called Fancier Author Box by ThematoSoup. So
we’ll check that out and make sure that’s the right one and if
not, I’ll trade some emails with you here and we’ll make sure we
get the right one.

All right, so I now you have to keep this just a half hour so I think
we have about seven minutes left. So obviously you guys are
doing a killer job in terms of getting attention which is a
first phase of lifecycle marketing of course attracting
interest. Phrase two is capturing leads so lots of people are
coming to your site because of all the exposure and these links
and this is helping your ranking and they’re entering their
contact info to get whatever free report which you have many
that they are interested in.

But the next phase is nurturing because just because they download
from a report doesn’t mean that they are ready to become a
customer. So what are some of the things that you do with
you’re a HubSpot partner, yes?

Aaron: Yeah, we use HubSpot. We are a HubSpot [founder].

Trent: So it doesn’t matter for what we’re going to talk about next,
whether you use HubSpot or Infusionsoft or whatever marketing
optimization tool. It wouldn’t matter because you can accomplish
this in all of them. But what are some of the things that you
do to segment and nurture your list of prospects so that your
sales team focuses on the people they should be focusing on?

Aaron: Well, I think, like you said, a lot of marketing automation
software out there could handle quite a bit. I do think HubSpot
does offer definitely some functionalities that others don’t.
But essentially what you want to do is from the very first
gathering their information on a questionnaire form, you want to
understand what questions, and you can get this data from your
service sales people is get prospect questions basically that
can give them an idea if this is someone we want to target and
as a prospect. So it might be a company size, it might be
revenue levels, or numbers of employees, or things of that
nature. Maybe it’s a more in-depth question, but working these
questions into your form that people have to download, fill out
the download your content can help.

Now lengthening that form too long is going to have diminishing
returns with people getting annoyed filling out giant survey but
if you can keep it to a few questions that’s pretty good
practice, and then probably even better information comes
through the software as you start to funnel users through your
marketing automation workflows. So that’ll gives you an idea,
when you send them more resources and more messaging: are they
opening, are they downloading, are they coming back to your
site, what are they looking at when they come back to your site?
Are they filling out the content form?

A good marketing automation software will have all this information
within the portal and ad leads scores as different interactions
happens so you don’t really have to . . . you can set up these
workflows and say they come in through, in our case a blog
optimization guide. We have a specific workflow just for that
because these people are interested in the writing and
authorship and things like that. So people who work through that
funnel and say you have a prospect and say we’re interested in
and they’ve opened up every analysis and downloaded everything
we sent them and they’ve kind of upped their lead score so now
they know more about our company.

At that point, depending on the content that they read, it might be a
time for outreach someone from business development. Now it’s
not that you can send them ten things about your company and
okay once they’ve read ten, then their qualified. You have to be
very tactical with the content that you send them. You’re
starting off at the very top of the funnel when they first find
you and then you work your way down the funnel. So top of the
funnel stuff might be educating them, then about some market or
industry techniques things like that. And the middle of the
funnel might be educating them about those specifics techniques
that your company provides, and maybe it talks about some
comparisons and things like that.

At the bottom of the funnel directly here’s what we do, here’s some
more data, and if you have somebody, a prospect that works
through all that content and downloads it all, then they’re
clearly interested in you, they have been educated on your
company and then outreaching them at that point is not only a
waste of your sale’s guys time but it’s going to be high
prospect, high percentage they are going to close in the end.

Trent: Absolutely, which makes the sales person job easier, lowers
your cost to your customer acquisition, eliminates the need to
waste tons of cold calling and there’s all sorts of benefits. I
think that it’s reasonably likely that lots of people listening
to this don’t necessarily know what auto marketing automation
is. So I want to feedback on what you just described so I can
make sure folks who aren’t terribly familiar with it really get
a handle on what it is because it’s extremely powerful concept
to embrace and then implement in your business.

So what’s of folks have websites and you can go put in your email
address and you get whatever it is they are offering. But it
sounds to me, Aaron, like what you’re doing of course is you
have not just one lead magnet, but you have many lead magnets
and the follow-up campaigns, which are these sequence of emails
that path down the funnel as it were is going to tailored
obviously to each one of those lead magnets. Am I understanding
this correctly?

Aaron: Exactly.

Trent: Okay. And then at some point down each . . . let’s say if you
have ten lead magnets. Ten different reports, for example, you
would have ten different early stage educational and nurturing
funnels, and then at some point you’re probably have what I call
a catch all product and company specific thick funnel that these
people would eventually make their way into that says “this is
what we do and you can kind of buy our stuff.” Is that correct?
Because I’m thinking of a scale of about how many, of how
manageable that you can make this.

Aaron: Yeah, we have a workflows for every piece that we send out and
all of them in and learning a lot more about our company and
that specific offering that they might have been interested in
more than maybe a different offering we have or different
offering, or different perspective on our offering. Our goal is
to get them to, as what we call, go through the bottom of the
funnel so really what that means is someone again has gone from
leaning about your expertise in the market, to learning about
your company and your offering.

So it doesn’t matter. Like when you sent it to a salesperson and if
you’re like a giant company and you have all these products that
you sell, you obviously want to send people from certain
workflows to the sales guys that handle those. We essentially
sell one thing and that’s the contributions in earned media, so
it’s pretty easy for us because we can export our [inaudible
32:54] through leads and see which workload they are in and get
an idea of what interest drove them to our company and in just
use those as conversation starters and to see if there’s any
interest there. So they all lead to the same thing which is a
high lead score on the bottom of the funnel [website].

Trent: Okay. There’s so much more I could ask you and that I want to
ask you. Excuse me, let make that stop ringing, but you told me
a half hour is all you have, so sadly I’m going to have to cut
this episode off here. I do really want to thank you, Aaron,
for coming and being on the show. Like I say, I’m kind of mad at
your now because I need to read a lot of lead magnets and see
how much better I can do at some of this stuff. For the folks
that are listening who want to get a hold of you, what would be
the easiest way for them to do that?

Aaron: Well, pretty easy: Aaron@revelance.com. That’s my email address
and you can go to relevance.com and see a lot of the guides and
research reports and things of that nature. I think it’s very
helpful for anyone that’s interested in learning more and even
implementing some of these strategies on their team, or their
marketing tam in their company, trying to earn more natural
search engine traffic and leads and social media mentions and
all the great things that earn media contribution provided.

Trent: Absolutely and that’s by the way that’s Aaron with two A’s,
aaron@relevance.com.

Aaron: Yeah. A-A-R-O-N at relevance.com.

Trent: Okay, Aaron, again, thanks you so very much for making the time
to be on the show. It’s been a pleasure to have you on and look
forward to having you back.

Aaron: Yeah, thanks a lot, Trent. It was great fun and I’ll be back
any time.

Trent: Okay, take care.

Aaron: Take care, bye-bye.

Trent: All right, to get to the show notes for today’s episode go to
brightideas.co/64. When you’re there you’ll see all the links
that we’ve talked about today, plus some other valuable
information that you can use to ignite more growth in your
business. If you’re listening to this on your mobile while
you’re driving or doing whatever, just sent a text to, rather
just text Trent to 585858 and I’m going to give you access to
Massive Traffic Toolbox, which is compilation of all the very
best traffic generation strategies that have been shared with me
by my many proven experts and guests here on the show. As well
you’ll be able to get a list of all my favorite episodes that
I’ve published thus far on the blog.

And finally, if you really enjoyed this episode please head over to
brightideas.co/love where we’ll you’ll be able to find a link to
leave us a rating in the iTunes store and I would really
appreciate it if you’d take a moment to do that because it helps
the show to build its audience. And the more audience members
we have, of course, the more people that we can help to
massively boost their business.

So that’s it for this episode. I’m your host Trent Dyrsmid and I look
forward to seeing you in the next episode. Take care and have a
wonderful day.

Announcer: Thanks very much for listening to the Bright Ideas Broadcast.
Check us out on the Web at brightideas.co.

About Aaron Aders

AaronAdersAaron is co-founder of digitalrelevance™, a national leader in inbound marketing, planning and execution. Building on more than a decade of Internet marketing experience, Aaron steers the strategic vision behind digitalrelevance™ marketing strategy, research and collateral. Aaron also maintains a weekly tech column at Inc.com and has contributed content to various national publications including Time.com, Businessweek, Money Magazine, and SmartData Collective – where he also serves on the board of advisors.

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