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The following case study was written by Andrea Parker of Infusionsoft The essence of successful business is targeting a consumer need and providing an excellent solution. It is through these solutions we find new ways to do business, interact with one another, carry out our daily lives and allow our own dreams to flourish. The […]
Did you watch Steve Job’s 2007 iPhone launch presentation? It was the stuff of legend. Sadly, when it comes to creating presentations, most people totally suck. They mash together a deck of slides full of bullet points and proceed to bore their audience to tears. This is not the winning approach and if this sounds even […]
Do you run a marketing agency and want more new business? Are you getting frustrated with outbound prospecting strategies that just aren’t working like they used to? Would you like to create an inbound marketing system that provided you with a steady flow of new qualified leads? If you answered yes to these questions, you […]
As the host of Bright Ideas, I get to interview a lot of very successful people and every time I do I have one goal: to totally knock your socks off. I want the interview to be so good that you just can’t help but tell everyone you know about it. Today’s interview with Viveka […]
Are you looking for ways to increase the return on your content marketing investment? Would you like to discover actionable tactics that you can immediately put into use in your business? Stephen Woessner has helped thousands of clients over the course of 20 years, and he’s collected enough data to be able to confidently predict […]
The following article is a guest post by By Nancy Marshall, Principal, Nancy Marshall Communications. I started doing public relations in the 1980s when we used a mimeograph machine to copy our press releases and then mailed them out in envelopes with postage stamps on them. Today we distribute them by email and share them on […]
Would you like to dramatically increase the effectiveness of your marketing without spending a fortune or working 24 x 7? Would it be helpful to hear directly from folks who eat and breathe marketing automation? In this episode of the Bright Ideas podcast, I’m joined by Kimi Fowler, a marketing automation specialist with Hyland Software – […]
Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand […]
How much of an impact do you think it would have on your business if you had a steady supply of qualified leads for your products and services? Now imagine that you didn’t have to pay for advertising to attract all those leads. Seem like a pipe dream? It’s not. It’s actually the natural result […]
Content marketing is all the rage these days, but have you given thought to developing a strategy for your content? Do you know how to create content that your audience will find valuable enough to share? Do you know how to measure what is working with your content marketing? In this episode of the Bright […]
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