Digital Marketing Strategy: Cliff Ravenscraft on How to Use a Podcast to Attract New Clients
Would you like to discover a way to more easily attract new clients, expand your professional network, and have a lot of fun in the process?
Sound too good to be true? It’s not.
Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader (which is what content marketing is all about).
Consider this: in most any niche, you are competing with millions of other websites for attention. With a podcast, you are competing against only 200,000 podcasts in the entire iTunes store – most of which either suck, or aren’t updated regularly.
For the savvy marketer, this spells opportunity.
In this episode of the Bright Ideas podcast, I’m joined by fellow podcast producer Cliff Ravenscraft, founder of PodcastAnswerMan.com. Like me, Cliff is a marketer and avid podcaster. However, in Cliff’s case, his passion for and knowledge of podcasting is far beyond most, and that makes him an ideal guest to talk about a communications medium that we both love.
Listen to this episode to hear Cliff and I talk about:
- how podcasting can be a very powerful business development tool
- how to use podcasting to expand your professional network
- how starting a podcast can help you to massively increase your reach and traffic to your site
- why he started PodcastAnswerMan.com and how it changed his life
- how his podcast earns him $20,000 to $50,000 a month
- his biggest 3 Aha! moments from podcasting
Having now produced over 100 episodes myself, I cannot stress enough how much podcasting plays a role in my business. Thanks to the Bright Ideas podcast, my professional network is the best it has ever been. In just a few months, my show has gained a lot of traction in my niche, to the point where when I meet industry leaders at conferences, they say, “oh yeah, I’ve heard of you”. Trying to get this type of exposure by another means would be far more difficult, I can assure you.
Creating a podcast is incredibly easy and Cliff has put together a totally free guide which you can find at LearnHowToPodcast.com.
He also has a coaching program that sells out every quarter and he’s been kind enough to provide my audience with a $100 discount. To take advantage of his offer, just go to PodcastingAtoZ.com and enter ‘Trent’ as the promo code. If you find that this course is more than you need, you may also want to check out two key courses that Cliff offers: WordPress for Podcasters and Inside the Studio: Equipment Setup and Podcast Workflow Tutorial. Both can be found at http://podcastanswerman.com/products/.
Now that Apple has put the podcasting app onto the iPhone, listening to podcasts on the go has never been easier. Best of all, unlike consuming content in front of a computer, when your audience is driving, walking, working out, or training for their next marathon, they can listen to your show totally uninterrupted, and in this day of information overload, that is PRICELESS!
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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About Cliff Ravenscraft
In January 2008, after 11 years in the field, Cliff left his career in insurance to pursue his passion for podcasting full-time.
Today, Cliff is proud to work as a podcast producer and as a Podcasting and New Media consultant/coach. He has produced more than 2,800 individual episodes of more than 20 different shows, and is effectively sharing his life and ministering to tens of thousands of people around the world.
Learn more about Cliff at podcastanswerman.com.
