How to Become a (Very Prosperous) Strategic Storyteller with Bill Baker

Do you run a service business whose brand is brought to life through interaction with people?

Would you like to be able to communicate your company’s story via content marketing in a way that significantly enhances the experience of both your customers and your employees and differentiates you in a competitive marketplace – ultimately leading to a more prosperous business with happier employees?

If you’ve answered yes, then this interview is one that you need to hear – because if you skip this one, you just might miss out on one heck of a golden nugget at the 3/4 mark!

In this episode of the Bright Ideas podcast, I’m joined by Bill Baker, founder of BB&Co – a strategic storytelling consulting firm. What is strategic storytelling, you ask?

Strategic Storytelling offers an inclusive, bottom-up approach to branding, taking into account a wide array of perspectives (executives, employees, customers, stakeholders, relevant thought leaders) and vantage points (past, present, future). It builds narrative around your brand, clarifying what distinguishes it, what drives it ideologically, how it comes to life experientially and the roles it plays in people’s lives. Ultimately, it reaches further than a tagline or mission statement could ever do on its own, making real something that is often intangible for people, helping them fully grasp the essence of your brand and how it comes to life at every level.

When you listen to the conversation that I have with Bill, you are going to learn:

  • why storytelling has become so incredibly popular
  • how strategic storytelling differs from regular storytelling, and how knowing the difference can significantly impact your results
  • the process (called Storyfinding) that Bill uses to help his client to uncover their unique story
  • how he used strategic storytelling to help his client positively impact their brand
  • how leaders can use storytelling to strengthen the effectiveness of their communications
  • how I plan to use what I learned in this interview to improve an upcoming talk that I’m giving

Admittedly, strategic storytelling is somewhat of a murky topic that will be a bit “touchy feely” for some. Those that know me well already know that with every interview that I record, I have the goal is delivering a concrete and actionable “golden nugget”, and, after a bit of a slow start (my fault), this interview really delivers, so make sure you carve out the time to listen to it during your next commute.

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Bill Baker

BillBakerBill Baker – the founder and principal of BB&Co – works with various companies and organizations all over the world to help them in their leadership development and training efforts. More specifically, Bill coaches managers and executives to help them understand how storytelling can enable them to be better communicators and, in the process, better leaders.

Whether a one-time event or an on-going part of a professional development program, Bill’s seminars and workshops can be custom-tailored to meet any organization’s needs. To find out more about storytelling could fit into your professional development programs, contact Bill directly at