What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another […]
Are you a go getter? Do you want more out of your life than you are currently achieving, but aren’t sure exactly what to change? If you are, you are not alone. In this episode of the Bright Ideas podcast my guest on the show today is Bob Burg, co-author of the best selling book, The […]
If you want to build a highly profitable (and valuable) marketing agency, you must avoid hourly charges and instead bill your clients via retainer fee. While this may not seem like rocket science, the reality is that most agencies aren’t very successful at putting this idea into practice. In this episode of the Bright Ideas […]
The following case study was written by Andrea Parker of Infusionsoft The essence of successful business is targeting a consumer need and providing an excellent solution. It is through these solutions we find new ways to do business, interact with one another, carry out our daily lives and allow our own dreams to flourish. The […]
Are you struggling to increase your firm’s revenue? Are you losing out on price? Do you still ask your sales reps to make cold calls to prospects? If so, you are not alone. In fact, the vast majority of small business owners really struggle when it comes to lead generation. If you want to experience […]
Would you like to discover a way to more easily attract new clients, expand your professional network, and have a lot of fun in the process? Sound too good to be true? It’s not. Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader […]
The following article is a guest post by By Alyce Currier, Content Strategist at Wistia. Video can be an extremely valuable tool in your marketing arsenal. It’s better than plain text at creating a human connection, and is a great way to scale communication. Instead of giving 500 in person product demos, shoot one demo video […]
Did you watch Steve Job’s 2007 iPhone launch presentation? It was the stuff of legend. Sadly, when it comes to creating presentations, most people totally suck. They mash together a deck of slides full of bullet points and proceed to bore their audience to tears. This is not the winning approach and if this sounds even […]
What’s the difference between businesses that thrive and those that seem to just survive? Successful businesses have a sales and marketing plan that brings in a constant stream of new prospects and maximizes the value of existing customers. This is done by understanding the principles of Lifecycle Marketing for Small Business. So what is Lifecycle […]
What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another […]