Would you like to put customer acquisition on auto-pilot? Just imagine how it would feel to have a steady stream of qualified leads that were all happily buying your products on a regular basis. Now imagine that they were also telling all their friends to do the same. Sound too good to be true? Well…you […]
If you sell, or plan to sell information products online, there are some things about online payment processing that you need to be aware of. For example, did you know that the credit card companies consider information products to be high risk? Did you know that a merchant account provider can keep your money for […]
When it comes to engaging your audience online, there is no substitute for video. With video, you can do more to convey what is unique to you and your brand than you can with virtually any other form of content. Armed with this high level of engagement, the question then becomes: what are you going […]
In her father Al Ries’ legendary marketing book, Positioning, Al talked about the importance of owning a word in your prospect’s mind. Trouble is, humans are visual, so most often we need some kind of image to help us get to the word. For example, what do you think of when I say Geico, Afflack, […]
According to Qualtrics, customer satisfaction is one of the most essential elements of customer retention, customer loyalty and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and reinforcing pleasurable experiences. Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new […]
When it comes to building a list of prospects for your product or service, by far the most important thing to do is to segment your list so that you can effectively communicate with each of your prospects as an individual, as opposed to just another subscriber. Not bothering to segment your list is, in […]
In this episode of the Bright Ideas podcast, my guest is Scott Griggs, founder of trainz.com; a leading online retailer model trains and accessories. After starting out as a model train collector as a child, Scott has grown his business into a thriving $5M a year enterprise and Infusionsoft is playing a huge role in […]
In 2013, Infusionsoft’s Ultimate Marketer contest had 3 finalists and Blue Chip Athletic was one of them. Since deploying Infusionsoft roughly two years ago, the company has seen revenue increase by 219% – after roughly 10 years of just 5 to 10% growth per year. Suffice to say, Blue Chip is getting results that have […]
This is a guest post by Travis Ketchum, founder of Contest Domination, a robust contest solution with thousands of customers. A lot of people have the desire to run a contest to generate more buzz for their business, but many fall into the trap of giving away the wrong prize (like just an iPad), and […]
How would you like to triple your company’s revenue in just 18 months? Sound too good to be true? It can be done. In this episode of the Bright Ideas podcast, I’m joined by Dustin Burleson, a practicing Orthodontist and an extremely talented marketer. By focusing on marketing excellence, Dr. Burleson has been able to […]