Are you familiar with Zappos.com? They have become one of the fastest growing companies in the world as a result of doing one thing better than their competition. Do you know what that one thing is? It’s a core decision that affects virtually every decision the company makes. In today’s episode of the Bright Ideas […]
As was clearly demonstrated in my interview with Marcus Sheridan, proper keyword selection is critical to the success of your content marketing strategy. The ability to properly select keywords is also a huge part of how any firm can create a sustainable competitive advantage for themselves. How, you ask? Think about this for a moment…your […]
Experienced entrepreneurs understand that that when it comes to the right way to sell a business, there are a few details that you absolutely must get right. If you don’t, the amount of money you receive for your company will most assuredly be less than it could otherwise be. If you are building a company […]
Have you ever thought about how to start an online business, but find that you are held back for one reason or another? Do you have a family to support and wonder how to make the transition with the least amount of risk? Would you like to hear how a guy who worked as a […]
Are you looking for proven communications strategies to use to build relationships with the media? Would you like to discover what’s working for a leading PR expert, and how she’s used it to build a very successful agency? In this episode of the Bright Ideas podcast, I’m joined by PR and Agency veteran, Nancy Marshall, […]
Would you like to drastically shorten the time it takes you to get thousands of subscribers on your list? Do you think that if you had 4,000 engaged subscribers that you would see a meaningful impact on the bottom line? Would you like to hear from a guy who’s done it successfully? In this episode […]
If you aren’t the boss and your company is not yet actively engaged in content marketing, chances are you are going to need to convince someone higher up the chain that this newfangled “content marketing stuff” is actually worth the time and investment. For the folks that speak “ROI”, this guide from Eloqua will likely […]
Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand […]
How much of an impact do you think it would have on your business if you had a steady supply of qualified leads for your products and services? Now imagine that you didn’t have to pay for advertising to attract all those leads. Seem like a pipe dream? It’s not. It’s actually the natural result […]
Content marketing is all the rage these days, but have you given thought to developing a strategy for your content? Do you know how to create content that your audience will find valuable enough to share? Do you know how to measure what is working with your content marketing? In this episode of the Bright […]